PATTAYA, THAILAND – The culmination of ADFEST 2025 is the announcement of Lotus Special Awards at PEACH, Royal Cliff Hotels Group in Pattaya, Thailand.
NETWORK OF THE YEAR
ADFEST 2025 is proud to announce that Dentsu has retained the title of Network of the Year. The group of 9 offices that entered the ADFEST Lotus Awards included Dentsu Inc., Tokyo, Dentsu East Japan Inc., Tokyo, Dentsu Indonesia, Jakarta, Dentsu Creative China, Shanghai, Dentsu Digital Inc., Tokyo, Dentsu Creative Taiwan, Taipei, Dentsu Creative Force Inc., Tokyo, Dentsu Creative Thailand/Dentsu One Bangkok, Bangkok, and Dentsu Creative inc., Singapore.
Following on, the second to fifth place runners up were:
| 2 | Leo |
| 3 | Ogilvy |
| 4 | BBDO |
| 5 | McCann Worldrgoup |
AGENCY OF THE YEAR
Dentsu Inc., Tokyo was awarded Agency of the Year 2025.
The second to fifth places were allocated to:
| 2 | Ogilvy Singapore, Singapore |
| 3 | BBDO India, Mumbai |
| 4 | Leo India, Mumbai |
| 5 | McCann Worldgroup India, Gurgaon |
INDEPENDENT AGENCY OF THE YEAR
Independent Agency of the Year went to Gigil Manila.
The second to fifth positions were taken by:
| 2 | Bigtime Creative Shop, Riyadh |
| 3 | Good People Network, Jakarta |
| 4 | Supermassive, Sydney |
| 5 | CJ WORX, Bangkok |
| 5 | Motion Sickness, Auckland |
DIGITAL AGENCY OF THE YEAR
Good People Network, Jakarta was awarded Digital Agency of the Year.
The second to fifth places were allocated to:
| 2 | Dentsu Inc., Tokyo |
| 3 | Dentsu Indonesia, Jakarta |
| 4 | Gigil, Manila |
| 5 | CJ WORX, Bangkok |
MEDIA AGENCY OF THE YEAR
Ogilvy Mumbai was awarded Media Agency of the Year.
Following on, the second to fifth place runners up were:
| 2 | Zenith, Sydney |
| 3 | STDecaux, Shanghai |
| 4 | Foundation, Sydney |
| 5 | Cheil Worldwide, Seoul |
PR AGENCY OF THE YEAR
PR Agency of the Year was Ogilvy PR, Singapore.
The second to fifth positions were taken by:
| 2 | SOUR Bangkok, Bangkok |
| 3 | Edelman, Bangkok |
| 4 | Platinum Inc., Tokyo |
| 5 | Acti Media, Mumbai |
PRODUCTION COMPANY OF THE YEAR
Production Company of the Year was won by a trio of agencies, including Atypicalfilms, FVSE and Dandelion Studios, all from Singapore.
In the ranking below, the fourth to fifth positions were given to:
| 4 | Piano Inc., Tokyo |
| 5 | Mellow Tunes, Bangkok |
ADVERTISER OF THE YEAR
Advertiser of the Year was won by Heineken.
The second to fifth positions were taken by:
| 2 | Pepsico |
| 3 | ESAF Small Finance Bank |
| 4 | P&G |
| 4 | McDonald’s |
REGIONAL AGENCY OF THE YEAR
Regional Agency of the Year is now a part of ADFEST Special Awards line-up. The award will be given to the Agency with the highest score (at least 30 points to be eligible for Regional Agency of the Year). Awards are given to agencies with the highest score from East Asia, Middle East, Oceania, South Asia and South East Asia.
Dentsu Inc., Tokyo was awarded East Asia Agency of the Year.
The second through fifth position were allocated to:
| 2 | INNOCEAN, Seoul |
| 3 | TBWA\Group China, Shanghai |
| 4 | Dentsu East Japan Inc., Tokyo |
| 5 | Dentsu Creative China, Shanghai |
Middle East Agency of the Year went to BigTime Creative Shop, Riyadh.
Ogilvy Sydney was awarded Oceania Agency of the Year, while he second place went to Supermassive, Sydney.
South Asia Agency of the Year was won by BBDO India, Mumbai.
In the ranking below, the second to fifth positions were given to:
| 2 | Leo India, Mumbai |
| 3 | McCann Worldgroup India, Gurgaon |
| 4 | Havas Creative India, Mumbai |
| 5 | McCann Worldgroup India, Mumbai |
Ogilvy Singapore was awarded Southeast Asia Agency of the Year.
In the ranking below, the second to fifth positions were given to:
| 2 | BLKJ Havas, Singapore |
| 3 | Leo Malaysia, Kuala Lumpur |
| 4 | Gigil, Manila |
| 5 | BBDO Bangkok, Bangkok |
LOTUS GRANDE FOR HUMANITY
The Lotus Grande for Humanity recognizes creative excellence in the Public Services & Cause Appeals categories. Gold Lotus winners in Brand Experience, Commerce, Creative Strategy, Design, Digital & Social, Direct, Effective, Entertainment, Film, Media, Mobile, Outdoor, PR, Press, Radio & Audio (Except Audio Craft Lotus sub-categories), Sustainable, INNOVA and Lotus Roots are eligible to win the Lotus Grande for Humanity.
This year’s winner is Finch, Sydney / SuperMassive, Sydney for 36 Months, “36 Months – Raising the Age of Social Media Citizenship”.
Susan Credle, Global Creative Advisor, for Interpublic & Former Chair & Global CCO for FCB New York was Grand Jury President for Lotus Grande for Humanity. She explained why the winning work was selected:
“The ADFEST 2025 Grande For Humanity winner was an idea that we felt would change lives for years to come. It was a simple solution with a profound impact. It reminded us that a complex problem that everyone is concerned about can be solved with language, design and a passion to create change.”
adobo Magazine is an official media partner of ADFEST 2025.
