GLOBAL – UNITED KINGDOM, OCTOBER 10, 2012 – Part of its ‘Cream with Spirit’ campaign, Baileys’ new 90-second spot ‘Pour Spectacular’ by BBH is pegged by work from 1930s Hollywood director Busby Berkeley – famous for his elaborate musical production numbers that showcase "human kaleidoscopes".
Blondie’s “Rapture” plays throughout the TVC, which begins and ends with an view of a glass of Baileys transitioned by graceful, dancing women. According to Baileys global brand director Garbhan O’Bric, the brand re-launch celebrates "the brilliance and magnificence of women" as the true essence of Baileys.
Megaforce, who was behind the video for Madonna’s ‘Give Me All Your Luvin’, directed the video shot in London. Michael Rooney choreographed the dance routines, and wardrobe styling was by Andy Blake.
The campaign is supported by cinema, outdoor and digital efforts.
