MullenLowe Treyna’s Leigh Reyes and Paulo Dela Rosa: ‘Creatives need to stop thinking that advertising is the only thing we can do’

PATTAYA, THAILAND — One of the biggest contenders at this year’s ADFEST 2024 is “Right to Care” by Manila-based agency MullenLowe TREYNA. The campaign is making its rounds this awards season with big wins, including the Philippines’ first-ever Grand Prix for Glass Spikes, a category dedicated to groundbreaking work for equality and inclusivity. At ADFEST … Continue reading MullenLowe Treyna’s Leigh Reyes and Paulo Dela Rosa: ‘Creatives need to stop thinking that advertising is the only thing we can do’