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From therapy in a car to second-life helmets, this week’s campaign picks do good and do well
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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‘A healthy sense of frustration’: Team PH’s Paul Castro and Amiel Lumbang on this year’s Young Lotus competition
PATTAYA, THAILAND — Each year, regional creative festival and awards show ADFEST holds a dedicated program for young creatives from…
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GrowSari CMO Maimai Punzalan on modernizing sari-sari stores and empowering owners both in physical and digital spaces
MANILA, PHILIPPINES — The marketing field is a cutthroat industry that requires constant growth and learning. While new technologies and…
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‘It’s not sufficient to be creative,’ says Sir Martin Sorrell on how the ad industry must adjust in the age of AI
SINGAPORE — Creativity and tech must intertwine for ad and media agencies to survive the future, according to S4 Capital…
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Malcolm Poynton offers exclusive insights on Adfest 2024’s creative landscape
PATTAYA, THAILAND — Malcolm Poynton, Global Chief Creative Officer at Cheil Worldwide, recently took the helm as Grand Jury President…
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Barbara Bian, Neena Gatdula, Selonica Perumal, and Anna Wong on the importance of the Gerety Awards’ all-female jury
PARIS, FRANCE — Women drive the advertising industry’s audience, and the numbers back it up. According to a study by…
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McCann’s Valerie Madon discusses human-centric creativity in the age of AI at Adfest 2024
PATTAYA, THAILAND — Valerie Madon, Chief Creative Officer at McCann Worldgroup Asia Pacific and a featured speaker at ADFEST 2024,…
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How Film, Outdoor, Press and Radio & Audio has evolved, 20 years since David Guerrero first judged them at Adfest
PATTAYA, THAILAND — Advertising has vastly changed in the last ten years or so, with new platforms, technologies and market…
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Edelman’s Wendy Chan shares key insights as Adfest 2024 Jury President
PATTAYA, THAILAND — Wendy Chan, Health Creative Lead for Asia Pacific at Edelman and Jury President of Entertainment Lotus, Media…
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MullenLowe Treyna’s Leigh Reyes and Paulo Dela Rosa: ‘Creatives need to stop thinking that advertising is the only thing we can do’
PATTAYA, THAILAND — One of the biggest contenders at this year’s ADFEST 2024 is “Right to Care” by Manila-based agency…
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I&CO Founding Partner and Adfest Jury President Rei Inamoto on the advertising shift toward brand POV
PATTAYA, THAILAND — On Day 1 of ADFEST 2024, adobo Magazine caught up with Rei Inamoto, Founding Partner of I&CO…
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Young creatives from BBDO Guerrero and Dentsu Creative Philippines hailed winners at adobo LIA Young Creative Competition 2024
MANILA, PHILIPPINES — Last March 19, creatives gathered at the Astbury for a night of celebration as adobo Magazine, in partnership…
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Philippines’ Young Spikes representatives from Leo Burnett share their experience at Spikes Asia 2024
SINGAPORE — Young creatives from all over Asia Pacific recently flew in to Singapore for this year’s edition of Spikes…
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