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P&G Brand Country Director for Personal Care and Cleansing Justine Nuque goes back to the basics of meaningful marketing
MANILA, PHILIPPINES — Much can be said about the intricacies of marketing products specifically designed for personal care; after all,…
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A behind the scenes look at Leo Burnett’s Unbranded Menu and its 2023 awards streak
MANILA, PHILIPPINES — Philippine advertising is ever evolving, with more and more works not just displaying the dynamic creativity and…
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Introducing Game On: Team Ups with Publicis JimenezBasic’s Carrie Server and an exclusive interview with Blue ‘Cuppy’ Paras
MANILA, PHILIPPINES — Game On captain Rey Tiempo welcomes the new year with a new column and contributor joining the…
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Angie Tijam-Tohid and Raymund Sison share their picks for the Best Ads of 2023
MANILA, PHILIPPINES — In the ever-evolving landscape of advertising, each passing year introduces innovative campaigns that redefine the boundaries of…
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Joe Dy and Bia Fernandez share their picks for the Best Ads of 2023
MANILA, PHILIPPINES — In the ever-evolving landscape of advertising, each passing year introduces innovative campaigns that redefine the boundaries of…
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TikTok Philippines Vertical Lead Life Dawn Cervero on the trends that will shape 2024
MANILA, PHILIPPINES — As we look forward to a new year, I would like to share key trends that we…
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Design Center of the Philippines Executive Director Rhea Matute on better appreciating design’s impact on national development
MANILA, PHILIPPINES — At the launch of 50 Years of Philippine Design and Beyond, a retrospective exhibit in celebration of…
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‘Philippine design is limitless,’ according to National Museum Deputy Director-General for Museums Jorell M. Legaspi
MANILA, PHILIPPINES – Philippine creativity springs from an inherent resourcefulness, and it’s because of this quality that the possibilities for…
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Beyond budgets and boxes: VML Ogilvy Japan CCO Doug Schiff on Asian creativity at One Asia 2023
SHANGHAI, CHINA — The One Club for Creativity invited some of the most prominent creative leaders from Asia for an…
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Ogilvy Auckland ECD Kristal Knight on One Asia 2023: ‘Asia is a powerhouse’
SHANGHAI, CHINA — In October, The One Club for Creativity’s One Asia 2023 jury gathered in Shanghai to determine Asia’s…
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Leo Burnett India’s Sachin Kamble on where Asia will always have the upper hand in advertising
SHANGHAI, CHINA — There is no region better at marrying culture and technology than Asia, according to Sachin Kamble, National…
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Agencies need to become more direct business partners with brands, according to GREY (Thailand) LTD. CCO Sompat Trisadikun
SHANGHAI, CHINA — If creative agencies want to survive the coming years, they’ll need to be more involved in generating…
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Forsman & Bodenfors’ Firrdaus Yusoff on why creatives need to remain idea-first when it comes to AI
SHANGHAI, CHINA — While many creatives tend to get swept up in the race to apply new technologies, it’s those…
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