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AI, sustainability communications are posed to transform PR in SEA, says Vero COO Raphael Lachkar
HO CHI MINH CITY, VIETNAM — In today’s marketing landscape where relevance, flexibility, personality and efficiency are supreme, it’s integral…
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Creativity in the age of humans and machines — A glimpse of Cannes conversations on the era of AI
CANNES, FRANCE — The creative industry is seeing a huge transformation before its eyes. With the rapid acceleration of digital…
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How AI can pave the way for better ecommerce customer journeys according to Xtend CEO Karam Malhotra
MANILA, PHILIPPINES — If there is anything constant in marketing, it’s that phenomena and trends surrounding how customers behave will…
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Why SEA is key to Dailymotion’s growth, according to Chief Revenue and Business Officer Bichoï Bastha
MANILA, PHILIPPINES — When it comes to digital, Southeast Asia (SEA) continues to prove that it is a region booming…
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A touch of humanity: Inside Cheil Worldwide’s Grand-Prix winning ‘Knock Knock’
SEOUL, SOUTH KOREA — All around the world, domestic abuse is a problem oftentimes silenced by cultural nuances, inaccessible safe…
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Andreas Krasser provides a snapshot of DDB Hong Kong’s resilience and success amid the city’s turbulent years
MANILA, PHILIPPINES — The past few years have been a turbulent time for the creative industry everywhere, and Hong Kong…
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5 Lion-winning campaigns that renewed Gigil’s Jeano Cruz’ love for advertising and creativity
CANNES, FRANCE — For Jeano Cruz, Partner and Creative Director at ideas agency GIGIL, the Cannes Lions Festival of Creativity…
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The power of a power — Lex Remalante on her See It Be It experience at Cannes Lions 2023
CANNES, FRANCE — See It Be It is a female latent acceleration program at Cannes Lions International Festival of Creativity…
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Cheil Worldwide’s Malcolm Poynton on what makes a work worthy of a Sustainability Development Goals Lion at Cannes
CANNES, FRANCE — The Cannes Lions International Festival of Creativity came to a close last June 23, and with its conclusion,…
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Investigating loss through creation in Jao San Pedro’s Willing the Sun to Rise Twice
MANILA, PHILIPPINES — What does it mean to process a loss? With the vast array of human experiences that have…
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Gaming Cannes: 2023 Cannes contenders in gaming
MANILA, PHILIPPINES — The highly anticipated Cannes Lions Festival Festival of Creativity, commencing on June 19, will see the introduction…
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A love story told in Ride-Thru orders, a dance with warrior spirit, and a road safety PSA you can’t escape
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Creative Director Baris Gencel on AI’s impact on the creative process: ‘From brainstorming to reality’
SHANGHAI, CHINA — These days, one of the most notable developments in modern technology is Artificial Intelligence (AI), an intuitive…
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