MANILA, PHILIPPINES — Last March 19, creatives gathered at the Astbury for a night of celebration as adobo Magazine, in partnership with the London International Awards (LIA), awarded the winners of the adobo LIA Young Creative Competition 2024.
The entry that won a trip to Las Vegas was “FRRRRRUIT!” – rumble strips made of bio-rubber from discarded fruit peels that alert drivers of nearby local fruit stands. The winning idea was submitted by BBDO Guerrero‘s young creatives Jillian Librodo, a senior copywriter, and Hanna Alyne Ypil, a social content creator.
The silver winner, which entitles them to an exclusive virtual mentorship opportunity under the Creative LIAisons program, was “TexTILES” – an idea to transform waste from fast fashion and discarded fabrics into decorative tiles. This idea was submitted by Dentsu Creative Philippines’ young creatives Cel Hembrador, a senior art director, and Julian Bato, a copywriter.
Check out the complete list of this year’s winners and shortlists here:
Gold Winner:
- “FRRRRRUIT!” by Team Las Vegas Mowdels (Jillian Librodo and Hanna Alyne Ypil) from BBDO Guerrero
Silver Winner:
- “TexTILES” by Team Mango Graham Supremacy (Cel Hembrador and Julian Bato) from Dentsu Creative Philippines
Shortlist (in no particular order):
- “ChipBag” by Team MAMI Brilliance (Carl Matthew Rodriguez and Mico Benitez) from NuWorks Interactive Labs
- “The Parcel Project” by Team Las Vegas Mowdels (Marvin Sanchez and Reigina Lozada) from NuWorks Interactive Labs
- “Pouncho” by Team EUNIKA (Kathrine Eunice Pasco and Mikayla Elisse Crisostomo) from Brandworx Inc.
- “The Safe Gourd Packaging” by Team Leicanj (Anjenette Orense and Leica De Castro) from BBDO Guerrero
- “Heat Hero” by Team ORANGE (Arthel Tagnipez and Ginoe Ojoy) from EON
- “PinaPack” by Team GenzieNuggets (Leela Rei Fantone and Viktoria Jamie Carrelli) from TBWA\SMP
- “Infini-Tees” by Team Leo x Pisces (Ryan Ram Malli and Pauline Samantha Bunag) from Dentsu Creative Manila
- “Seedlecock” by Team Kay-a-Ian (Ian Villanueva and Kay Mapanoo) from MullenLowe TREYNA
The awarding of the winners and finalists marks the end of this year’s adobo LIA Young Creative Competition 2024, which is made possible thanks to a long-standing partnership between adobo Magazine and the London International Awards under the Creative LIAisons program, which provides opportunities to Philippine advertising creatives to present their innovative solutions and network with industry giants every year.
The Awards Night of the adobo LIA Young Creative Competition 2024 is also made possible thanks to the support of our event partners:
- Gold Partner: BPI
- Venue Partner: Astbury
- Event Partners: Maya, UxS, Hit Productions, Just Add Water Productions, Indie.Go Media
- Food and Beverage Partners: Jollibee, Jade’s Temple, Sulok Coffee, GSM Blue
- Swag Partners: Kindred, Paraiso Beer, Viu
