adobo Talks x Branding Nerd: THE BRAND ARCHITECTURE

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adobo Talks x Branding Nerd :
THE BRAND ARCHITECTURE
What it Takes to Build and Sustain a Brand That Lasts

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Join the second leg of the #adobomagazine and Branding Nerd private 3-part webinar series #adoboTalks—aiming to equip #SME owners, #brand owners and #marketers with a clear foundational understanding of #branding. adobo magazine in partnership with Branding Nerd is designed to provide foundational lessons on the essence of branding, how to build a brand, and how to sustain a profitable brand. Real life examples of brilliant brands are used to clearly explain the principles covered in this three-module webinar. Why Join the Program?

Get to deep-dive and actualize the core foundations of Branding
Learn how brilliant brands become a successful brand through actual case studies
Get Certificates, Swag Kits, and other perks
Connect with like-minded individuals in the Marketing, Branding, and Advertising field

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Register for the adobo Talks x Branding Nerd :
THE BRAND ARCHITECTURE
What it Takes to Build and Sustain a Brand That Lasts

Payment Details
You may settle your payment here:
BPI Account Number: [3521103646]Account Name: San Serif Inc.

FEES

Early Bird Rate : Php 3,000.00 / 3 modules (Aug 10-15)
Regular Rate: Php 3,600.00 / 3 modules
Per-Module Rate: Php 1,500 / module

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3-MODULE OPTION (HIGHLY RECOMMENDED): Full adobo Talks x Branding Nerd: THE BRAND ARCHITECTURE What it Takes to Build and Sustain a Brand That Lasts – PHP 3,600.00

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Module 1: August 24, Tuesday, 4:00-5:00pm

MODULE 1 – What is branding and why is it important for business or organizations? PHP 1500

In this module, you will learn the real meaning of branding. It’s not just a name, nor just a logo or slogan. It’s much much more than that. You will also learn the meaning of brand positioning and the principles behind this. Finally, you will gain a better appreciation on the importance of branding to your business or organization.

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Module 2: August 31, Tuesday, 4:00-5:00pm

MODULE 2 – What does it take to build a strong brand? – PHP 1500

After going through Module 1, you’re now ready to learn how to build a strong brand. You will learn the correct approach and sequence in building an overall brand architecture by going through the three key stages including brand strategy, brand identity, and brand marketing. Yes, there’s a difference between branding and marketing.

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Module 3: September 7, Tuesday, 4:00-5:00pm

MODULE 3 – What does it take to sustain a profitable brand? – PHP 1500

All brands, with no exception, go through cycles – including the dreaded decline stage. In this module, you will understand the various cycles in the life of a brand. You will also gain an understanding on how a brand is able to sustain itself for decades, even centuries, by digging deeper into how the brand architecture is managed and kept strong throughout a brand’s life.