MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never a shortage of great campaigns to admire and celebrate.
From gripping stories and new perspectives that embody what a brand stands for to new fun ways people can engage with a brand, here are campaigns that caught adobo Magazine’s eye this week:
How many reasons do you need?
After such a traumatic period felt across the world as everyone had to isolate themselves not just from other people but from nature as well, The North Face and FRED & FARID Shanghai teamed up to show people why getting back out there to embrace nature is a good idea. Such a good idea, in fact, that it seems impossible to run out of reasons to do so. In the latest campaign, the team prompted ChatGPT and Midjourney to come up with 10,000 reasons why people should get back on the trail.
Making the most of that classic Pringles problem
Pringles is known for its iconic packaging that sets it apart from the rest. It does come with a problem that many Pringles lovers have come across — getting your hand stuck in that tube. In its latest campaign by Grey New York, the brand shows that not only does this mishap show that people are willing to risk that to get to the delicious chips. It also drives home that, when it comes to Pringles, it’s easy to make the best out of a bad situation.
Is your fave on the Nepo Baby map?
In this day and age, no one is turning a blind eye to how exactly certain stars rise to fame. So it’s no wonder why W+K London‘s Winona Wee and André Mezzomo created NEPOBB. With speculation around how much of a leg up certain big names have gotten being the norm lately, the cutting-edge platform not only gives you the lowdown on whether someone is a nepotism baby. It also highlights just how much of an impact familial connections have in creating industry opportunities, determining the next big stars, and shaping the world of media, art, and entertainment as a whole.
How your child can fall victim to your digital footprint
Deutsche Telekom and creative agency adam&eveBERLIN didn’t pull any punches when it came to presenting the worst of what could happen when parents continuously post their children on platforms accessible to anyone on the internet. In this chilling PSA, a convincing deepfake version of a grown-up Ella — a child who is shown in several photos and videos on her parents’ public social media accounts — confronted her parents about how much her future could be be ruined if they don’t protect her privacy better.
Never a wrong time for the shopping inspo to hit
With your grocery shopping needs in the palm of your hand, you have the power to place a purchase no matter the time and place. And, as shown by Ocado’s cheeky series of vignettes by St. Luke’s, that time and place can be the strangest, most unlikely ones. From a painter ordering sausages while illustrating a male nude model to a mom browsing through mint sauce options while watching her child play a lamb in a school performance, the scenes are the ultimate depictions of the most random times the shopping inspiration strikes.
Here’s a look back at adobo Magazine’s weekly campaign picks.
