MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on social causes, spreading joy, or telling a unique story, marketers and advertisers have continued to find newer and more dynamic ways to communicate brand messages to target audiences around the world. True enough, there is no shortage of great campaigns for the adobo Magazine team to admire and celebrate in time for each week’s round-up.
From gripping stories that stay with you for hours after seeing them for the first time to brilliant engagements that bring the brand to new heights, here are the campaigns that crossed our radar this week:
Turn doubters into believers by entering this awards show
Agency skeptics, this one’s for you. The One Club for Creativity has launched the ONE Asia Creative Awards 2024 with an edgy call for entries campaign designed by GIGIL Manila. Celebrating its fourth year, the awards honor the best creative work from the Asia Pacific region. This year’s theme, “Make Them Regret It,” encourages creatives to showcase their talent and prove doubters wrong. This marks the first time a creative agency was hired to create the program’s call for entries.
Blackouts versus pedal-powered resilience
In a bold campaign by Happiness Saigon, Vietnamese e-bike start-up Dat Bike leveraged its small business identity to disrupt a market dominated by multinationals. By transforming its e-bikes into mobile emergency generators, Dat Bike provided essential power during frequent blackouts, aiding over 200 small businesses and boosting the brand’s orders by 300% in just one week.
Sydney Water and It’s Friday ask Sydneysiders to confront their bad flushing habits
Only three things should ever be flushed down the toilet: pee, poo, and toilet paper. But, alarmingly, 55% of Sydneysiders still think it’s okay to flush more than the “3Ps,” resulting in over 20,000 sewer blockages a year, with a clean-up cost of $27 million.
To address this, Sydney Water and It’s Friday released “Toilet Blockers” to emphasize the importance of proper flushing habits. The message is delivered through a support group called “Toilet Blockers Anonymous,” aiming to reduce the 20,000 sewer blockages that cost $27 million annually in clean-up.
Forget about the red carpet, we’re dancing down the aisles of a grocery store
Capturing the panalo (winning) spirit that has defined Puregold’s long history in the retail business, the supermarket chain recently dropped the highly anticipated music video for “Nasa Atin ang Panalo.”
It features SB19, BINI, SunKissed Lola, and Flow G singing and dancing in a stylized Puregold store, showcasing their diverse talents. While “Nasa Atin ang Panalo” brings together these four mega acts, it also celebrates Puregold’s people. Everyday shoppers and store staff join the performance, with Puregold’s Aling Puring making a special appearance alongside the country’s biggest stars.
A future full of good things can start with a simple prostate check
One in eight men will get prostate cancer, with double the risk for black men. Early detection makes treatment easier and can save lives. Armed with this knowledge, men’s health charity Prostate Cancer UK, partnered with VCCP London for a month-long campaign focused on early diagnosis of prostate cancer.
“A future full of good things” encourages men to check their risk online, highlighting that early detection significantly increases the chances of successful treatment. Featuring two films, Layla and BBQ, which use humor and a positive outlook, this initiative is part of Prostate Cancer UK’s broader “Find it Earlier” campaign.
Here’s a look back at adobo Magazine’s weekly campaign picks.
