MANILA, PHILIPPINES — The advertising industry elevates creativity with works that get people talking. Whether raising awareness on social causes, spreading joy, or telling a unique story, marketers and advertisers continue finding newer, more dynamic ways to communicate brand messages to target audiences worldwide. True enough, there is no shortage of great campaigns for the adobo Magazine team to admire and celebrate — and today, we round up the month’s best campaigns.
From gripping stories that stay with you long after seeing them for the first time to brilliant engagements that elevate brands to new heights, here are the campaigns that crossed our radar this past month, along with the award-winning work we took a deeper look into:
It won’t fix your life, but it’ll fix your morning after!
PepsiCo‘s latest launch, Gatorlit, is shaking up the Latin American rehydration market. To set Gatorlit apart, PepsiCo partnered with creative agency Springtime to develop a campaign that emphasizes the drink’s quick relief from hangovers and dehydration.
We love it when a brand can poke fun at itself, and PepsiCo does just that by acknowledging Gatorlit’s limitations with the playful tagline, “Gatorlit can’t solve everything, it just helps you recover very quickly.” This clever mix of humor and honesty creates a more genuine connection with the audience. By being relatable and straightforward, the campaign positions Gatorlit as a unique and effective rehydration solution.
When your breasts are full of surprises, it’s good to know what’s normal
What do laser shows, popcorn, and music-playing breasts have in common? They’re all part of a bold new breast cancer awareness campaign by creative agency Ogilvy New Zealand for the Breast Cancer Foundation New Zealand (BCFNZ). Directed by Fiona McGee of Revolver, the campaign uses fantastical imagery to tackle an often uncomfortable but crucial topic: breast health. The tagline, “Know what’s normal for you, so you’ll know what’s not,” encourages women to familiarize themselves with their bodies and normalize regular self-checks and OB-GYNE visits. By addressing this important issue with comedy and lightheartedness, the campaign makes the conversation around breast awareness more approachable and less intimidating.
Why work harder when you can work happier?
In a world where burnout and unreasonable workloads have become the norm, Bossjob’s latest campaign, “Changing Job is Changing Boss,” calls out the absurd conditions employees are often expected to endure. The AI-powered career platform urges job seekers to prioritize work-life balance, job satisfaction, and finding the right fit — not just the right paycheck. With 87% of Filipinos struggling with work-related mental health issues, Bossjob’s tools like AI, big data, and direct chat make the job search smarter and less stressful.
To boost awareness, Bossjob brought its campaign to TikTok with its “Dub It Up with Bossjob” challenge, inviting users to dub their commercial. While fun and engaging, we think a stitch or remix challenge could have unlocked even more creative potential, allowing users to better showcase their talents through UGC. Nevertheless, the campaign effectively drives engagement while reinforcing the importance of a positive workplace.
Get the right tips, ditch the clutter — your career deserves clarity
Amidst a sea of unsolicited advice, LinkedIn’s “Know-How That Sticks” cuts through the clutter for Gen Z job seekers. In partnership with creative agency VCCP London, this social-first initiative presents the platform’s immersive video feature, offering essential career tips through short, engaging content. Each episode features influencers like Patrick Quinton-Smith and Shola West, tackling key topics such as finding the right job and acing interviews, while playful animated stickers represent the overwhelming opinions young professionals often encounter.
Ditch the drama of street hailing and effortlessly glide into your ride
Taxi hunting just became a thing of the past, thanks to the effortless charm of e-hailing. In a fun and action-filled collaboration, Uber and independent creative agency Special have teamed up with martial arts superstar Louis Koo to dramatize the challenges of traditional street hailing in Hong Kong. The campaign plays on the double meaning of “Kung Fu,” which translates to both the martial art and “effort” in Cantonese. It features a dynamic Kung Fu-style standoff as a metaphor for the struggle of hailing a taxi, with Louis smoothly navigating through the chaos to reach his e-hailed Uber Taxi. Teased on Louis’ social media, the campaign reveals that he is saying goodbye not to Kung Fu itself, but to the unnecessary effort of searching for a taxi.
Here’s a look back at adobo Magazine’s monthly campaign picks.
