MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never a shortage of great campaigns to admire and celebrate.
From gripping stories and new perspectives that embody what a brand stands for to new fun ways people can engage with a brand, here are campaigns that caught adobo Magazine’s eye this week:
Le Pub’s solar-powered Heineken billboard
Le Pub’s newest outdoor ad is a Heineken billboard advocating for sustainable energy. Installed onto the billboard that’s connected to Brewteco, a famous bar in Rio, are solar panels that channel clean energy and deliver what the billboard announces to passersby: “This billboard is cooling your Heineken.” Not only does it make use of renewable energy as a way to cool the product they’re marketing, but it also highlights Heineken Green Energy Program aimed at facilitating access to Green Energy for consumers across the country.
The Rio Grande do Sul Public Library encourages people to ‘Read a Woman’
When most people think of classic novels, they think of works written by men. In response to this patriarchal mindset, Rio Grande do Sul Public Library and DZ Estudio created a campaign that turned that first thought into something more productive: promoting books authored by women. Through their website, readers can scan titles of books by male authors and it’ll turn those titles into a recommendation for a book with similar elements written by a woman. This campaign hacks the visibility of male writers and effectively helps readers who aren’t familiar with woman-authored books to start widening their literary horizons.
Indeed challenges employers to “hire better”
In a series of short videos conceptualized by DDB Mudra that are sure to get a chuckle out of you, Indeed reminds everyone of the dangers of not taking screening and hiring potential employees seriously. Each video shows a workplace disaster, from a factory flooding to shelves of products getting knocked over. When the supervisor then asks the person in charge of hiring if the person who caused the accident was the skilled candidate from Indeed, the latter sheepishly replies that they just hired a person who they personally know.
Where great ideas get abandoned, according to John McNeil Studio
John McNeil Studio’s playful campaign for Smartsheet visualizes the place where great ideas go to die as a warehouse towering with boxes and items collecting dust. The tour guide explains to a visitor, Smartsheet, that all these great initiatives were eventually abandoned because of the lack of collaboration and action. The visitor then reveals that there will no longer be a need for the warehouse because there’s a new way forward because, with Smartsheet, organizing, planning, and taking action has never been easier.
Lenovo Yoga’s push for creativity and expression
Yoga is Lenovo’s line of thin and flexible laptops is the perfect digital canvas, and to demonstrate this, BBDO Nordics created a campaign in which artists were equipped with the laptop to draw four influencers who posed nude. The artists created their own interpretation of the subjects in unique portraits, which, in its focus on appreciating shapes and expressions in response to online nudity culture, became the perfect project to represent the heights of creativity Yoga is capable of producing.
Check back with adobo Magazine for our weekly campaign picks.
