MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never a shortage of great campaigns to admire and celebrate.
From gripping stories and new perspectives that embody what a brand stands for to new fun ways people can engage with a brand, here are campaigns that caught adobo Magazine’s eye this week:
A more explosive sequel
When Netflix Philippines put up billboards for its 2020 movie Extraction in Manila, Filipino fans were quick to call it out on social media, thinking that they made a mistake by featuring a movie that premiered three years ago. Netflix didn’t budge, though. Instead, they kept it up for an entire week before revealing a new billboard that showed it was all part of a plan — a blown-apart version of the old one that revealed the real ad for the bigger, bolder, more explosive sequel.
The chance for a final bow
When the esteemed and passionate Nagano Prefecture Komoro High School Brass Band Club couldn’t participate at the Tokai regional tournament due to several of them testing positive for Covid-19, the senior members had to accept the heartbreak of not being able to perform together one last time. However, at the end of the year, through this Moderna Japan campaign by GREY Tokyo, the graduates were invited to reunite to perform in Kaikoen, one of Japan’s top 100 cherry blossom locations, in front of a large audience. This was not only a wonderful opportunity but also the chance for a proper swan song, a final performance they thought they’d lost.
What it takes to build a legacy
UOB understands the importance of building, protecting, and passing not just wealth but traditions and legacies among Asian families. The bank zeroes in on the things that play a key role in making that possible — ambition, foresight, and faith in your loved ones — in its recent film by BBH Singapore. Through featuring a tale that explores the Kazakh tradition of eagle hunting by nomadic hunters and how a father and daughter transcend the expectations within it, UOB drives home what it takes to keep your legacy strong.
Taking fatherhood for a spin
Fatherhood is a journey, and whatever that journey brings, the best dads always try to make it a smooth and safe ride for their children. This is perfectly represented in Tata Motors‘ recent ad. The spot by FCB Ulka features a newborn baby’s first ride home from the hospital in a car with all the safety and comfort features the child deserves — both a wonderful milestone and a fitting symbol of the kind of life the dad envisions and plans to provide for his child.
Ending awkwardness with acceptance
Able-bodied people often find themselves in awkward situations when they encounter people with disabilities. This isn’t because disabilities are awkward to deal with but because most able-bodied folk either try to ignore or don’t know how to approach situations with people with disabilities. So, SG Enable’s new ad by TBWA\Singapore shows how this awkwardness can easily be ended by embracing and recognizing a person’s disabilities and bonding with them like any other friend, peer, or acquaintance.
Here’s a look back at adobo magazine’s weekly campaign picks.
