adobo Talks x A Creative Rockstar and His Life Crisis

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  • Herbert Hernandez, Co-Founding Partner, GIGIL

In hindsight, a creative partner and stage rockstar has it all. Herbert Hernandez, together with his team in GIGIL, the mastermind behind the ads that have made you laugh such as the gaining marketing maven of Orocan, Dok Internet, and made you cry— Levi’s studs—seem to have it all figured out.

Not surprisingly, Herbert is a rock star in the Philippine music industry, too. He plays guitar after-hours for the nationally renowned bands 6cyclemind and Moonstar88. He composed the one of the country’s most-streamed songs ‘Migraine,’ which has chalked up 70 million plays, and counting.

In the pilot of adobo Talks X, powered by ASUS for Business #ASUSProArtStudioBook #ASUSCreateAnytimeAnywhere, we sit down with our guest, Herbert Hernandez, Co-Founding Partner, GIGIL, and go into a retrospect of this creative’s journey and breakdown the crises that have made his career.

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