adobo Talks POV

Epicode 07, “Save The Best For Later”

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  • Moderated by Jos Ortega, Chairman & CEO of Havas Ortega
  • Havas Ortega Group’s Director of Applied Anthropology Gayia Beyer
  • Planning Consultant Vicky Ortega
  • Pierre Zipagan, Freelance Art Director & Graphic Designer

Born into the era of mobile technology, millennials are never short in their arsenal of service and shopping apps. They are masters of their coin, and believe in the 7th Millennial Code: Trust In The Cloud. They get their parents on board to keep them safe and indoors, but also for their own personal economic reasons. After all, when the crisis blows over, millennials will be released back into their natural habitat. And that would need real resources.

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