CANNES, FRANCE — The Cannes Lions International Festival of Creativity is finally here, and throughout the week, exemplary works from brands and businesses all over the world will be awarded for groundbreaking ideas and creative excellence. Leading up to the award nights, shortlists will be continued to be announced as well.
For the festival’s second day, the winners in the categories under the Entertainment section will be announced. This includes Entertainment Lions, Entertainment Lions for Gaming, Entertainment Lions for Music, and Entertainment Lions for Sport.
The shortlists for these categories have been unveiled as well, with agencies from eight Asian countries — Lebanon, Israel, Japan, India, UAE, Taiwan, the Philippines, and Thailand — making the cut.
Agencies based in Asia especially thrived in the Entertainment Lions for Gaming with 11 shortlists in the category. This was led by “Unbranded Menu” for McDonald’s by Leo Burnett Manila from the Philippines and “Fighting to Remember” for Zikaron BaSalon by McCann Tel Aviv from Israel.
Another notable feat belongs to “Airtel 175 Replayed” for Airtel Telecommunications. This work by Leo Burnett Mumbai from India secured six shortlist places across two different categories in the section — four for Entertainment Lions and two for Entertainment Lions for Sport.
Check out the full list of shortlisted works from Asia under Entertainment Lions, Entertainment Lions for Gaming, Entertainment Lions for Music, and Entertainment Lions for Sport:
Entertainment Lions
Fiction Film: Up to 5 minutes
- Dirty Laundry by Leo Burnett Beirut for ABAAD Resource Center for Gender Equality
Non-fiction Film: 5-30 minutes
- Fighting to Remember by McCann Tel Aviv for Zikaron BaSalon
Live Entertainment
- “ProPilot Mop” by TBWA\Hakuhodo Inc. for Nissan Motor Co., LTD.
- “Airtel 175 Replayed” by Leo Burnett Mumbai for Airtel Telecommunications
Influencer & Co-Creation
- “Airtel 175 Replayed” by Leo Burnett Mumbai for Airtel Telecommunications
Partnerships with Talent
- “Airtel 175 Replayed” by Leo Burnett Mumbai for Airtel Telecommunications
Social Behaviour & Cultural Insight
- “TR for Teacher” by FCB Interface Mumbai for Navneet
- “Airtel 175 Replayed” by Leo Burnett Mumbai for Airtel Telecommunications
- “Schoolgirl Newscasters” by Impact BBDO for EBM
Entertainment Lions for Gaming
Audio-visual Content
- “Machine Gun Mouth” by DDB Mudra Group for Battlegrounds Mobile India
- “Play Has No Limits feat. Kenshi Yonezu” by Six Inc. for Playstation
- “The Taiwanese World of Warcraft” by Dentsu Creative Taiwan for World of Warcraft
Brand Integration for Games
- “Unbranded Menu” by Leo Burnett Manila for McDonald’s
Use of Gaming / Streaming Platforms
- “Unbranded Menu” by Leo Burnett Manila for McDonald’s
- “Fighting to Remember” by McCann Tel Aviv for Zikaron BaSalon
Community Management / Social Engagement
- “Fighting to Remember” by McCann Tel Aviv for Zikaron BaSalon
Influencer & Co-Creation
- “Unbranded Menu” by Leo Burnett Manila for McDonald’s
- “Fighting to Remember” by McCann Tel Aviv for Zikaron BaSalon
Partnerships with Gaming Talent
- “Fighting to Remember” by McCann Tel Aviv for Zikaron BaSalon
Breakthrough on a Budget
- “Unbranded Menu” by Leo Burnett Manila for McDonald’s
Entertainment Lions for Music
Brand or Product Integration into Music Content
- “Journa-Rhythm” by TBWA\Hakuhodo Inc. for The Asahi Shimbun
Use of Original Composition
- “Frequencies of Peace” by FP7 McCann for Babyshop
Use of Licensed / Adapted Music
- “The Homecoming” by Leo Burnett Dubai for the Home Centre
Diversity & Inclusion in Music
- “Frequencies of Peace” by FP7 McCann for Babyshop
- “The Cleft Choir” by BBDO Bangkok for Johnson & Johnson
Entertainment Lions for Sport
Brand Storytelling
- “Airtel 175 Replayed” by Leo Burnett Mumbai for Airtel Telecommunications
Sports Live Experience
- “Airtel 175 Replayed” by Leo Burnett Mumbai for Airtel Telecommunications
Innovation in Sport
- “ProPilot Mop” by TBWA\Hakuhodo Inc. for Nissan Motor Co., LTD.
The winners for the Entertainment Lions will be announced on June 20, 2023.
