MANILA, PHILIPPINES — After four years of no live events, AdFest, Asia’s most celebrated regional creative festival, makes a comeback with a three-day festival at the Pattaya Exhibition And Convention Hall (PEACH), Royal Cliff Hotels Group, Pattaya, Thailand.
With the theme “Rise,” the festival not only looks to the future with confidence and optimism but also celebrates the creative excellence that can be seen in the region today with the AdFest Lotus Awards. The winners, spanning 20 categories, will be recognized during the award ceremonies on March 24 and 25. However, AdFest has recently announced the finalists in the Commerce Lotus, Design Lotus, Digital & Social Lotus, Direct Lotus, Entertainment Lotus, Media Lotus, New Director Lotus, Outdoor Lotus, Press Lotus, and Radio & Audio Lotus.
Check out the first round of finalists here:
COMMERCE LOTUS
Customer Targeting
- SHAGUN KA LIFAFA for UJJIVAN SMALL FINANCE BANK by MCCANN WORLDGROUP INDIA, MUMBAI
Entertainment Commerce
- AMAZING THAILAND. CULTURE TO COMMERCE for TOURISM AUTHORITY OF THAILAND by OGILVY GROUP THAILAND, BANGKOK
Sustainable Commerce
- EASY TO WEAR, JUST FOR YOU. for KIYASUKU by HAKUHODO KETTLE INC., TOKYO/ HAKUHODO INC., TOKYO
- SMART FILL for UNILEVER by VMLY&R COMMERCE INDIA, MUMBAI
In-Store Experiences
- TERRA SPOONER for TERRA by CHAI COMMUNICATION, SEOUL
- SMART FILL for UNILEVER by VMLY&R COMMERCE INDIA, MUMBAI
User Experience
- AMAZING THAILAND. CULTURE TO COMMERCE for TOURISM AUTHORITY OF THAILAND by OGILVY GROUP THAILAND, BANGKOK
Innovative Commerce
- SHAGUN KA LIFAFA for UJJIVAN SMALL FINANCE BANK by MCCANN WORLDGROUP INDIA, MUMBAI
DESIGN LOTUS
New Brand Identity
- MUSEUM OF CHINESE IN AUSTRALIA (MOCA) for MUSEUM OF CHINESE IN AUSTRALIA (MOCA) by R/GA, SYDNEY
Product Design: Innovative & Sustainable Design
- HYDROGEN GARBAGE TRUCK for HYUNDAI MOTOR GROUP by INNOCEAN, SEOUL
- SOLAR BEEHIVE for HANWHA by INNOCEAN, SEOUL
- DOT PAD. THE FIRST SMART TACTILE GRAPHICS DISPLAY. for DOT by SERVICEPLAN KOREA, SEOUL/ SERVICEPLAN GERMANY, MUNICH
- THE KILLER PACK for MAXX FLASH by VMLY&R, MUMBAI
- EASY TO WEAR, JUST FOR YOU. for KIYASUKU by HAKUHODO KETTLE INC., TOKYO/ HAKUHODO INC., TOKYO
Packaging Design
- THE KILLER PACK for MAXX FLASH by VMLY&R, MUMBAI
Brand Collateral & Publications
- A SILENT FROWN for CHARLIE CHAPLIN FOUNDATION by DDB MUDRA GROUP, MUMBAI
- LOOK OF THE GAMES TOKYO 2020 for TOKYO 2020 OLYMPIC AND PARALYMPIC GAMES by DENTSU INC., TOKYO
- ENDLESS APPETITE for THE HOSHI AWARDS by DENTSU INC., TOKYO
Poster
- SAVE GUNKANJIMA PROJECT for GUNKANJIMA DIGITAL MUSEUM by DENTSU INC., TOKYO
- BEAUTIFUL MUTATIONS for D&AD 2021 EXHIBITION IN JAPAN by DENTSU INC., TOKYO
- HERE COMES INTER-HIGH. 30SPORTS × 30SPOTS for POCARI SWEAT by HAKUHODO INC., TOKYO
Illustration
- A SILENT FROWN for CHARLIE CHAPLIN FOUNDATION by DDB MUDRA GROUP, MUMBAI
- BEAUTIFUL MUTATIONS for D&AD 2021 EXHIBITION IN JAPAN by DENTSU INC., TOKYO
Point of Sale: Small Scale
- MININGFUL MUSEUM for KLEENEX MINI by HAVAS HONG KONG, HONG KONG
Motion Design
- BAEMIN X NEOGURI COLLABORATION for BAEMIN by HS AD, SEOUL
- BMW: NOTHING BUT SHEER JOY for BMW by TBWA\JUICE CHINA, BEIJING
Exhibitions, Events & Public Environment
- SANGSOM BAR for SANGSOM by THE MODEL CITY 1:1 SCALE
- SHIZUOKA CITY for HAKUHODO KETTLE INC., TOKYO by SOUR BANGKOK, BANGKOK
Digital & Interactive Design
- KUBOTA FUTURE CUBE for KUBOTA CORPORATION by DENTSU INC., OSAKA
- SUNTORY TENNENSUI ENDLESS DAWN for SUNTORY TENNENSUI by SUNTORY HOLDINGS, OSAKA/ (TSUZUKU), TOKYO/DENTSU INC., TOKYO
Innovative Design
- HYDROGEN GARBAGE TRUCK for HYUNDAI MOTOR GROUP by INNOCEAN, SEOUL
- THE BLOOM for BEIJING 2022 WINTER PARALYMPICS OPENING CEREMONY by THE NINE SHANGHAI, SHANGHAI
Integrated Design Campaign
- ENDLESS APPETITE for THE HOSHI AWARDS by DENTSU INC., TOKYO
DIGITAL & SOCIAL LOTUS
Website
- SUNTORY TENNENSUI ENDLESS DAWN for SUNTORY TENNENSUI by SUNTORY HOLDINGS, OSAKA/ (TSUZUKU), TOKYO/DENTSU INC., TOKYO
Social Film
- METAVERRRRRRR for KRUNGSRI FIRST CHOICE by THE LEO BURNETT GROUP THAILAND, BANGKOK
- BMW: NOTHING BUT SHEER JOY for BMW by TBWA\JUICE CHINA, BEIJING
- LOVE YOUR GUT for DUTCHIE by OGILVY GROUP THAILAND, BANGKOK
Community Engagement & Management
- CITY HALL OF LOVE for CLOSEUP by MULLENLOWE SINGAPORE, SINGAPORE
- NEW LEGENDS ARE BORN for BLOODLINE: HEROES OF LITHAS by BBH CHINA LTD., SHANGHAI
Use of Data
- PAVE IT FORWARD for INFINITI by BEACON COMMUNICATIONS, TOKYO
Brand Storytelling
- SEE EQUAL #SHARETHELOAD for ARIEL by BBDO INDIA PVT LTD., MUMBAI
- FIVE STAR : QUALITY TIME,AGAIN for FIVE STAR CHICKEN by RABBIT’S TALE, BANGKOK
Use of Technology
- CITY HALL OF LOVE for CLOSEUP by MULLENLOWE SINGAPORE, SINGAPORE
- JUKE “MUSIC IN A CAN” for HEINEKEN by LEO BURNETT VIETNAM, HO CHI MINH CITY
Use of Influencer
- #BRINGBACK2011 for OREO INDIA by LEO BURNETT INDIA, MUMBAI
User Generated Content
- UNBRANDED MENU for MCDONALD’S by LEO BURNETT GROUP MANILA, MANILA
- USER GENERATED ACTION SCENES for THE GRAY MAN by BBDO BANGKOK, BANGKOK
Content Placement
- PUYORINGO -GAME OF APPLE TETRIS for AOMORI APPLE by PUYORINGO PROJECT, TOKYO
- ADIDAS NEO GYMNASTICS X JUST DANCE for ADIDAS by TBWA\SHANGHAI, SHANGHAI
Social Purpose
- FACE THE FACT for BABITALK by INNORED, SEOUL
- SEE EQUAL #SHARETHELOAD for ARIEL by BBDO INDIA PVT LTD., MUMBAI
- CLASSIFY CONSENT by CONSENT LABS for TBWA\SYDNEY, SYDNEY
Innovative Use of Social
- CITY HALL OF LOVE for CLOSEUP by MULLENLOWE SINGAPORE, SINGAPORE
Integrated Digital & Social Campaign
- JUKE “MUSIC IN A CAN” for HEINEKEN by LEO BURNETT VIETNAM, HO CHI MINH CITY
DIRECT LOTUS
Low Budget Campaign
- SHAGUN KA LIFAFA for UJJIVAN SMALL FINANCE BANK by MCCANN WORLDGROUP INDIA, MUMBAI
Film & Audio
- SOUND OF SAFETY for WHOSCALL X VGI X BTS by SOUR BANGKOK, BANGKOK
Print & Conventional Outdoor
- THE LOTTO MOVIE POSTERS for NETFLIX by CJ WORX, BANGKOK
Ambient: Small Scale
- THE LOTTO MOVIE POSTERS for NETFLIX by CJ WORX, BANGKOK
- SEE EQUAL #SHARETHELOAD for ARIEL by BBDO INDIA PVT LTD., MUMBAI
- THE HIDDEN SPONSORSHIP TENT for SANGSOM by SOUR BANGKOK, BANGKOK
Online & Digital Platforms
- UNBRANDED MENU for MCDONALD’S by LEO BURNETT GROUP MANILA, MANILA
Use of Social Media Platforms
- CITY HALL OF LOVE for CLOSEUP by MULLENLOWE SINGAPORE, SINGAPORE
- TIGER BEER – 22:31 for TIGER BEER by LE PUB APAC, SINGAPORE
Mobile & Devices
- JUKE “MUSIC IN A CAN” for HEINEKEN by LEO BURNETT VIETNAM, HO CHI MINH CITY
- KNOCK KNOCK for A SILENT EMERGENCY CALL by CHEIL WORLDWIDE, SEOUL
Real-Time Response
- TIGER BEER – 22:31 for TIGER BEER by LE PUB APAC, SINGAPORE
- FLAGS OF GENEROSITY for CADBURY DAIRY MILK by OGILVY MALAYSIA, KUALA LUMPUR/ OGILVY SINGAPORE, SINGAPORE
- SHAGUN KA LIFAFA for UJJIVAN SMALL FINANCE BANK by MCCANN WORLDGROUP INDIA, MUMBAI
User-Generated Content
- I’M POSSIBLE BILLBOARDS for ADIDAS by HAVAS MIDDLE EAST, DUBAI
Field Marketing
- SHAGUN KA LIFAFA for UJJIVAN SMALL FINANCE BANK by MCCANN WORLDGROUP INDIA, MUMBAI
Direct Campaign for Launch/Relaunch
- THE LOTTO MOVIE POSTERS for NETFLIX by CJ WORX, BANGKOK
- JUKE “MUSIC IN A CAN” for HEINEKEN by LEO BURNETT VIETNAM, HO CHI MINH CITY
Use of Games
- UNBRANDED MENU for MCDONALD’S by LEO BURNETT GROUP MANILA, MANILA
- AMAZING THAILAND. CULTURE TO COMMERCE for TOURISM AUTHORITY OF THAILAND by OGILVY GROUP THAILAND, BANGKOK
Integrated Direct Campaign
- #BRINGBACK2011 for OREO INDIA by LEO BURNETT INDIA, MUMBAI
Resilience Through Creativity
- FLAGS OF GENEROSITY for CADBURY DAIRY MILK by OGILVY MALAYSIA, KUALA LUMPUR/ OGILVY SINGAPORE, SINGAPORE
ENTERTAINMENT LOTUS
Fiction & Non-Fiction Film: Up to 5 minutes
- THE TRUTH for CAR HERO by AUDACITY, BANGKOK
- UNIF FRESH+ EP. 67 for UNIF FRESH+ by CREATIVE JUICE\G1, BANGKOK
Fiction & Non-Fiction Film: 5 – 30 minutes
- THE COMEBACK – SHOT ON IPHONE for APPLE by TBWA\MEDIA ARTS LAB, SHANGHAI
- THE MOVIES THAT MADE (FROM) US for FIVE STAR by BBDO BANGKOK , BANGKOK
Music
- JOURNA–RHYTHM for JOURNA-RHYTHM by TBWA\HAKUHODO INC., TOKYO
Experiential
- PROPILOT MOP for NISSAN MOTOR CO., LTD. by TBWA\HAKUHODO INC., TOKYO
Live Broadcast
- SUPER COMEDY GRAND PRIX for MINASAMANO OSUMITSUKI by ENJIN TOKYO, TOKYO
Digital, Social & Emerging Technology
- ANTI-HATE KEYBOARD for ESPORTS NEWS CHANNEL by INNOCEAN INDONESIA, JAKARTA
- PROPILOT MOP for NISSAN MOTOR CO., LTD. by TBWA\HAKUHODO INC., TOKYO
User-Generated Content
- THE MOVIES THAT MADE (FROM) US for FIVE STAR by BBDO BANGKOK, BANGKOK
Brand Integration & Sponsorships/Partnerships
- PROJECT RE-DEW for MOUNTAIN DEW by BBDO GUERRERO, MANILA
Talent/Celebrity
- #BRINGBACK2011 for OREO INDIA by LEO BURNETT INDIA, MUMBAI
- SING IT RIGHT WITH SPOTIFY LYRICS for SPOTIFY by JUICE., SINGAPORE
Games
- QUEST FOR DYSLEXIA for SAMSUNG by CHEIL HONG KONG, HONG KONG/ CHEIL PENGTAI BEIJING, BEIJING
- AMAZING THAILAND. CULTURE TO COMMERCE for TOURISM AUTHORITY OF THAILAND by OGILVY GROUP THAILAND, BANGKOK
Sports & Esports
- VOICE WATCH for TOYOTA MOBILITY FOUNDATION by DENTSU INC., TOKYO
- #BRINGBACK2011 for OREO INDIA by LEO BURNETT INDIA, MUMBAI
- BUNDY MIXER for BUNDABERG RUM by LEO BURNETT AUSTRALIA, SYDNEY
MEDIA LOTUS
Use of Screens & Displays
- DIGITAL SHOW WINDOW for SAMSUNG AVENUE IN CES 2022 by CHEIL WORLDWIDE, SEOUL
Use of Audio
- JOURNA–RHYTHM for JOURNA-RHYTHM by TBWA\HAKUHODO INC., TOKYO
- THE FAKE NEWS BROADCAST for KBP by BBDO GUERRERO, MANILA
- JUKE “MUSIC IN A CAN” for HEINEKEN by LEO BURNETT VIETNAM, HO CHI MINH CITY
Use of Print & Conventional Outdoor
- THE EYEBALLS HEIST for NETFLIX TH by WUNDERMAN THOMPSON THAILAND, BANGKOK
Use of Ambient: Small Scale
- INCENSE OF MEMORIES for INCENSE OF MEMORIES by WUNDERMAN THOMPSON TOKYO, TOKYO
- THE LOTTO MOVIE POSTERS for NETFLIX by CJ WORX, BANGKOK
- HELP STICKER for HELP STICKER by CHEIL WORLDWIDE, SEOUL
Use of Events
- PROPILOT MOP for NISSAN MOTOR CO., LTD. by TBWA\HAKUHODO INC., TOKYO
Use of Guerrilla Marketing & Stunts
- THE EYEBALLS HEIST for NETFLIX TH by WUNDERMAN THOMPSON THAILAND, BANGKOK
- THE ELECTIONS EDITION for ANNAHAR NEWSPAPER by IMPACT BBDO DUBAI, DUBAI
Use of Digital Platforms
- QUEST FOR DYSLEXIA for SAMSUNG by CHEIL HONG KONG, HONG KONG/ CHEIL PENGTAI BEIJING, BEIJING
- UNBRANDED MENU for MCDONALD’S by LEO BURNETT GROUP MANILA, MANILA
Use of Mobile & Devices
- JUKE “MUSIC IN A CAN” for HEINEKEN by LEO BURNETT VIETNAM, HO CHI MINH CITY
- KNOCK KNOCK for A SILENT EMERGENCY CALL by CHEIL WORLDWIDE, SEOUL
Use of Technology
- VOICE WATCH for TOYOTA MOBILITY FOUNDATION by DENTSU INC., TOKYO
Branded Entertainment & Content: Digital & Social Platforms
- SUPER COMEDY GRAND PRIX for MINASAMANO OSUMITSUKI by ENJIN TOKYO, TOKYO
Media Planning & Execution
- THE EYEBALLS HEIST for NETFLIX TH by WUNDERMAN THOMPSON THAILAND, BANGKOK
Integrated Media Campaign
- SEE EQUAL #SHARETHELOAD for ARIEL by BBDO INDIA PVT LTD., MUMBAI
NEW DIRECTOR LOTUS
Short Film
- EAT YOUR FISH for PETRONAS KANCIL AWARDS MALAYSIA 2022 by GRAPH STUDIO SDN BHD, KUALA LUMPUR
- THE ROAD for NIO by W, SHANGHAI
Online Film
- EPIGAMIA | WANT TO HEAR SOMETHING NEW?! for EPIGAMIA by CHROME PICTURES MEDIA LLP, MUMBAI
OUTDOOR LOTUS
Traditional Billboards
- THE EYEBALLS HEIST for NETFLIX TH by WUNDERMAN THOMPSON THAILAND, BANGKOK
Digital Billboards
- I’M POSSIBLE BILLBOARDS for ADIDAS by HAVAS MIDDLE EAST, DUBAI
- INVISIBLE ZONE for ZONE ENERGY by DENTSU INC., TOKYO
Transit
- HYDROGEN GARBAGE TRUCK for HYUNDAI MOTOR GROUP by INNOCEAN, SEOUL
Ambient: Special Build
- THE SNOW COMIC for SHUEISHA by TAIWAN HAKUHODO INC., TOKYO/ HAKUHODO INC., TOKYO
- THE MODEL CITY 1:1 SCALE for SHIZUOKA CITY by DEA INC., TOKYO
Events, Guerrilla Marketing, & Stunts
- THE EYEBALLS HEIST for NETFLIX TH by WUNDERMAN THOMPSON THAILAND, BANGKOK
- THE ELECTIONS EDITION for ANNAHAR NEWSPAPER by IMPACT BBDO DUBAI, DUBAI
- MCDONALD’S CARABAO-THRU for MCDONALD’S RIDE THRU by TBWA\SANTIAGO MANGADA PUNO, MANILA
Corporate Image & Corporate Social Responsibility
- STREETCODE for HP by EDELMAN, SYDNEY
Innovative Use of Outdoor
- THE EYEBALLS HEIST for NETFLIX TH by WUNDERMAN THOMPSON THAILAND, BANGKOK
PRESS LOTUS
Durable Consumer Goods
- LIVING ROOM for IKEA by OGILVY GROUP THAILAND, BANGKOK
- KITCHEN for IKEA by OGILVY GROUP THAILAND, BANGKOK
- RESTROOM for IKEA by OGILVY GROUP THAILAND, BANGKOK
Books & Publications
- A SILENT FROWN for CHARLIE CHAPLIN FOUNDATION by DDB MUDRA GROUP, MUMBAI
Innovative Use of Print
- THE ELECTIONS EDITION for ANNAHAR NEWSPAPER by IMPACT BBDO DUBAI, DUBAI
RADIO & AUDIO LOTUS
Finance, Commercial Public Services, Business Products & Services
- SCROLL, SCROLL, SCROLL, TAP, TAP, TAP for AMILI by WUNDERMAN THOMPSON SINGAPORE, SINGAPORE
Use of Radio & Audio as a Medium
- SOUND OF SAFETY for WHOSCALL X VGI X BTS by SOUR BANGKOK, BANGKOK
Use of Audio or Voice Technology
- DO-DO-DO JUMP for SHUEISHA INC. by DENTSU INC., TOKYO
- BOTHARD for MTV INDIA by DDB MUDRA GROUP, MUMBAI
Branded Content/Podcasts
- DRIVERS’ SPOOKY STORIES for GOJEK by FORSMAN&BODENFORS SINGAPORE, SINGAPORE
- CRIME INTERRUPTED for AUSTRALIAN FEDERAL POLICE by HOST/HAVAS, SYDNEY
Use of Music
- JOURNA–RHYTHM for JOURNA-RHYTHM by TBWA\HAKUHODO INC., TOKYO
Sound Design
- SIDE BY SIDE. for WEST AUSTRALIAN BALLET by WUNDERMAN THOMPSON, PERTH
- BUSKERMERCIALS for MEDIACORP by BLKJ HAVAS, SINGAPORE
adobo Magazine is an official media partner of ADFEST 2023.
