PATTAYA, THAILAND – Welcome to ADFEST 2025! It’s time to embrace the vitality, the friction, and the fusion of ideas as we return to PEACH, part of the Royal Cliff Hotels Group in Pattaya, from Thursday, 20th March to Saturday, 22nd March 2025.
Creativity doesn’t happen in isolation—it thrives when differences collide. “COLLiDE”, the theme of ADFEST 2025, will trigger and inspire the sparks that fly when cultures, technologies, and creative minds intersect. Innovation is born from these moments of impact, reshaping the boundaries of storytelling, design, and communication. COLLiDE is a celebration of bold ideas, unexpected connections, and the creative disruption that fuels the future of advertising.
Vinit Suraphongchai, Chairman of ADFEST, states, “At ADFEST 2025, this year’s COLLiDE theme reflects how diversity, collaboration, and the coming together of different parts can lead to results beyond the imagination. The colorful visual to the theme is dynamic, explosive, and aesthetically captures this spirit.”
Over 783 delegates from 55 cities will gather at PEACH to exchange ideas, challenge conventions, and inspire the next wave of creative breakthroughs
To fuel the creative momentum, ADFEST 2025 will feature 55 world-class speakers, 7 interactive workshops, mentorship programs, the Production Hut and Craft Hub, and exclusive networking events. This year’s festival will also showcase immersive exhibitions and film screenings of all Lotus Award entries, culminating in two prestigious awards ceremonies on 21st and 22nd March 2025. These ceremonies will unveil the winners of the ADFEST Lotus Awards, Young Lotus Workshop, and the celebrated Fabulous Five New Directors.
ADFEST LOTUS AWARDS AND GRAND JURY PRESIDENT
ADFEST is honoured to announce that Grand Jury President for ADFEST 2025 is Susan Credle, Global Creative Advisor, Interpublic and Former Chair & Global CCO, FCB, New York.
Susan Credle’s creative career in advertising has been focused on a quest to lift people up and infuse the industry with diversity and best-in-class creative. In her dual capacity as Global Chair of FCB and Creative Advisor to IPG, Susan is a leading creative champion for both rising talent and the advertising industry as a whole, helping IPG attract and nurture a diverse pool of global creative talent.
Susan herself was named in Advertising Age’s 100 Most Influential Women list and Business Insider’s Most Creative Women in Advertising list. She was inducted into the AAF’s Hall of Achievement in 2014, named Chicago Woman of the Year in 2013, inducted into The NC Media and Journalism Hall of Fame in 2014, and in 2017 was made a Matrix Awards honoree by New York Women in Communications.
Along with Grand Jury President Susan Credle, ADFEST has 63 jurors from 19 cities led by 7 Jury Presidents who will oversee 22 Lotus Awards Categories, including the new category, Creative Strategy Lotus, which recognises outstanding creative problem solving with perceptive insights to devise a creative strategy that enhances a brand. It champions the crucial role that combined strategic planning and creative solutions play in the success of a campaign.
This year, ADFEST has recorded a total of 1,641 entries to its prestigious Lotus Awards. The worthy winners will be announced at two awards shows on 21st and 22nd March at PEACH.
ADFEST NEW TROPHY: TRADITION AND INNOVATION COLLIDE.
With this year’s ADFEST theme of COLLiDE as its reference and the prestige of the Lotus petal as its inspiration, ADFEST has commissioned an exquisite new trophy. It’s a collision of old and new, the crystal of the traditional ADFEST trophy meets the Lotus petal shape of the current wooden trophy it replaces. The innovation is its incandescence. The new trophy gleams so, so brightly with reflected light. The glittering shimmering new trophy is captured in images by Chubcheevit Studio in Bangkok.
ADFEST APP AND CONNECT
The ADFEST App is the ultimate guide to navigating the festival, featuring a complete program lineup, all the latest news, photos and videos, real-time notifications, plus access to ADFEST Connect.
Delegates can scan QR codes in various places at PEACH to download ADFEST App and view all speakers and juries, finalists and winners’ announcements and read the latest news on the Daily Buzz – all at their fingertips.
ADFEST Connect is available to all registered delegates of ADFEST 2025. It allows anyone who registers to search for other delegates by name, company, city or country and send them an email to connect or see if they’d like to meet up.
ADFEST is a not-for profit entity that believes passionately in its role to nurture and support the creative industry in the Asia Pacific and MENA region. It is 1 of only 7 regional creative festivals included in the WARC Creative 100 Rankings, 1 of 12 awards included in the Campaign Brief Asia Rankings, and 1 of 22 awards included in The Drum World Creative Rankings.
Follow all the latest news and events via #ADFEST2025 #COLLiDEatADFEST2025 on Facebook, Twitter, Instagram and TikTok (www.tiktok.com/@adfestofficial). To view the full program, visit www.ADFEST.com
