CANNES, FRANCE — Cannes Lions International Festival of Creativity has gotten the ball rolling as more and more winners get announced throughout the week. Many outstanding works from the top creative minds across the world are yet to be awarded, though, so keep an eye out for the entries shortlisted in the remaining categories.
Winners for categories under the Experience section will be announced as part of the day four highlights. This includes the Brand Experience & Activation Lions, the Innovation Lions, and the Mobile Lions.
Eight Asia countries, namely UAE, India, Turkey, Japan, Singapore, South Korea, Taiwan, and the Philippines, are represented in the shortlists of these categories, with 31 shortlists all in all from across the region.
15 of these shortlisted works belong to agencies based in UAE. These Dubai-based shortlisted entrants include Leo Burnett Dubai, ‿ And Us, FP7 McCann, DDB Dubai, and Impact BBDO.
Find the complete list of shortlisted Brand Experience & Activation Lions, the Innovation Lions, and the Mobile Lions works from Asia here:
Brand Experience & Activation
Healthcare
- “Pollution Pencils” by Wunderman Thompson for Haleon
Retail
- “The Hidden Room” by Leo Burnett Dubai for Home Box
- “Couchella@Ikea” by Ikea Taipei and Ogilvy Taiwan for Ikea
Media/Entertainment
- “Sole Music” by ‿ And Us for Sole Music
Not-for-profit / Charity / Government
- “Knock Knock” by Cheil Worldwide for Korea National Police Agency
- “The Undeniable Street View” by ‿And Us for United24, Nova Ukraine, Voices of Children, Boctok SOS
Social Engagement & Integration for Live Experience
- “The Heinzjack” by FP7 McCann for Heinz
Use of Mobile and Devices
- “Knock Knock” by Cheil Worldwide for Korea National Police Agency
Gaming-led Brand Experience
- “Unbranded Menu” by Leo Burnett Manila for McDonald’s
Customer Retail / In-store Experience
- “The Giving Room” by DDB Dubai for Ikea
- “Is That Heinz?” by Wunderman Thompson Turkey for Heinz
Customer Acquisition & Retention
- “Self-Check Out” by Leo Burnett Dubai for K-Lynn
Live Brand Experience or Activation
- “The Heinzjack” by FP7 McCann for Heinz
- “The Drive-Thru School” by Leo Burnett Dubai for McDonald’s
- “The Giving Room” by DDB Dubai for Ikea
Guerrilla Marketing & Stunts
- “The Heinzjack” by FP7 McCann for Heinz
Launch/Re-launch
- “Fuel Station” by Gigil for Netflix
- “Airtel 175 Replay” by Leo Burnett Mumbai for Airtel Telecommunications
360 Integrated Brand Experience
- “The Call” by Publicis Middle East for Jeep”
Local Brand
- “Frequencies of Peace” by FP7 McCann for Babyshop
Single-market Campaign
- “The Responsible Manhole” by Dentsu Creative Mumbai for TVS Motors
- “Is That Heinz?” by Wunderman Thompson Turkey for Heinz
- “The Everything Book” by Dentsu Creative Gurgaon for Vedantu
Social Behavior
- “Waxing Lady Tutorials” by Impact BBDO for Gharpar/Indus Hospital
Cultural Insight
- “The Unsustainable Thobe” by Wunderman Thompson Dubai for Heinz
Corporate Purpose & Social Responsibility
- “Suraksha Ka Teeka” by Dentsu Creative Gurgaon for Mortein
Innovation
Scalable Innovation
- “Lay’s Smart Farm” by Leo Burnett Mumbai, Pepsico Gurgaon, and Cropin Bangalore for Lay’s
Product Innovation
- “Shellmet” by TBWA\Hakuhodo Inc. for Koushi Chemical Industry Co. LTD.
Mobile
Connected Devices/Wearables
- “Sole Music” by ‿ And Us for Sole Music
Targeted Communications
- “Fiama Talking Memes” by Brand David Communications and Ogilvy Mumbai for Fiama
The winners for these categories will be announced on June 22, 2023.
