CANNES, FRANCE — Film Lions form the backbones of the Cannes Lions Awards, with winners in this category often representing the best in filmed content for brand storytelling. It encompasses filmed content for TV, cinema, online, and out-of-home experiences.
Entries from Singapore, Thailand, India, Taiwan, and India have made the shortlist, as well as the “Made on iPhone” cross-country venture featuring TBWA’s United States, Japan, and China branches. High-profile directors Takashi Miike and Marc Webb showcased the Apple iPhone 15’s capabilities with shorts filmed directly on the device.
This year includes a Use of Humor category to further emphasize the importance of humor in the cultural context in which these films are made. Thailand has strong showings in this category with Ogilvy Bangkok, Sour Bangkok, and Choojai and Friends Bangkok shortlisted.
Here are the entries that are part of the 2024 Film Lions shortlist:
Thailand
- “The Boxer”
- Agency: SoHo Square Bangkok
- Media: Wavemaker Bangkok
- Client: Colgate
- “Under My Skin”
- Agency: Ogilvy Bangkok
- Media: WAVEMAKER Bangkok
- Client: ThaI Life Insurance
- “What The Fast!”
- Agency: Leo Burnett Thailand
- Ciient: Krungsri First Choice
- “My Parent Is A Tiktoker”
- Country: Thailand
- Agency: BBDO Bangkok
- Client: Five Star
- “Go For Launch”
- Agency: WOLF BKK
- Client: CP Chicken
- “Boonthavorn Grand PA”
- Agency: VML Thailand
- Client: Boonthavorn
- “Sammakorn Not Sanpakorn”
- Agency: CHOOJAI AND FRIENDS, Bangkok
- Client: Sammakorn Branding
- “Not Very Sweet”
- Agency: Ogilvy Bangkok
- Client: Delight
- “Sabina Braless”
- Agency: SOUR BANGKOK
- Media: SOUR BANGKOK
- Client: Sabina
The Philippines
- “Summer”
- Agency: GIGIL Manila
- Production House: Factory01 Bangkok
- Client: Grab
Taiwan
- “Labor’s Day 2023”
- Agency: FTVC, Taipei
- Media: FTVC Taipei
- Client: Ministry of Labor ROC
India
- “The Sweet Truth”
- Agency: BRAND DAVID COMMUNICATIONS, Mumbai
- Media: WAVEMAKER Mumbai
- Client: Colgate
Singapore
- “As Close As You Can Get – Concert”
- Agency: MullenLowe Singapore
- Client: Prism+
Japan / USA
- “Shot on iPhone / Midnight”
- Country: United States/Japan
- Agency: TBWA\MEDIA ARTS LAB, Los Angeles / TBWA\MEDIA ARTS LAB, Tokyo
- Media: OMD Minatoku / OMD Shanghai / OMD USA Los Angeles
- Client: Apple
Mainland China / USA
- “Shot on iPhone / Little Garlic”
- Country: United States/Mainland China
- Agency: TBWA\MEDIA ARTS LAB, Los Angeles / TBWA\MEDIA ARTS LAB, Shanghai
- Media: OMD Shanghai / OMD USA Los Angeles
- Client: Apple
