NEW YORK, USA — ANDY Awards, one of the most sought-after awards for creative excellence in advertising, is back for its 60th anniversary. It returns with newly-launched spots with the tagline, “Win early, it pays off.”
Going into its 60th year of commitment to the industry, the high-achieving, notable award show is the first of the industry every year and is known for being the predictor of winners to come, with about 90% of ANDY winners going on to win additional metals during following acclaimed annual award shows through the year.
In addition to the award’s tagline, “Win early, it pays off,” is centered around being recognized at the forefront of all awards early on. This year, The ANDYs and partner R/GA highlight how winning an ANDY early in your career can impact your trajectory, impacts, and create endless possibilities — The ANDY effect of winning early.
The current campaign spots feature global creative leaders who have made their way successfully through the advertising industry, including Susan Credle, Global Chief Creative Officer at FCB Global, who was recently appointed as the first-ever IPG Creative Consultant; Anselmo Ramos, Founder and Creative Chairman at GUT; Rodrigo D Batista, Global Creative (A vet of Grey, LOLA MullenLowe, Oglivy), and Elenita Hernández, Global Creative (A vet of Grey, LOLA MullenLowe).
