MANILA, PHILIPPINES — The much-anticipated 2024 SMARTIES Philippines, hosted by MMA Global – Asia Pacific, culminated on December 03 at Shangri-La The Fort, celebrating marketing excellence across industries. Among the standout winners was AnyMind Group, crowned Enabling Technology Company of the Year, reaffirming its position as a transformative force in the marketing and business enablement space.
The SMARTIES Awards, globally recognized for honoring creativity, technology, and innovation in marketing, showcased the exceptional work of AnyMind Group across multiple categories. AnyMind’s pioneering solutions and cross-border capabilities resonated with the judging panel, earning the company multiple finalist spots in categories that demonstrate their impact on the digital marketing and ecommerce landscapes.
Trailblazing innovation across categories
As a Business Process as a Service (BpaaS) company, AnyMind Group continues to set benchmarks in modern marketing by integrating advanced technology with business strategy. This year, the company was lauded for its contributions to several high-impact campaigns, including:
- Gaming, Gamification & E-Sports:
- “Creating Moments in Gen Zs Everyday Life” in collaboration with Globe Telecom Inc. and EssenceMediacom using POKKT, AnyMind’s mobile advertising platform tailored for in-app and mobile game environments.
- Brand Experience – Marketing Impact:
- “Creating Moments in Gen Zs Everyday Life” demonstrated innovative brand storytelling powered by AnyMind’s technology.
- Product and Service Launch – Globe Team Tayo Voice Activation:
- A groundbreaking activation that showcased AnyMind’s seamless integration of technology with customer engagement strategies.
- Integrated Ecommerce Innovation & Live Streaming:
- Unilever Ecommerce & Mobile Marketing Attribution, an innovative approach leveraging data-driven insights to amplify Unilever’s online presence in partnership with Mindshare Philippines.
Enabling businesses across borders
At the core of AnyMind Group’s success is its cross-border business enablement solutions, empowering brands and marketers to scale globally. Its flagship mobile gaming platform, POKKT, underscores this ethos. Recognized as India’s and Southeast Asia’s leading smartphone advertising platform for mobile games, POKKT recently released an insightful report, “The Power of Mobile Gaming,” revealing emerging trends and opportunities in one of the world’s fastest-growing digital markets.
This expertise in mobile technology has been pivotal for AnyMind’s partners, enabling them to navigate complex markets and drive impactful campaigns.
Rising to global recognition
Winning the Enabling Technology Company of the Year at the SMARTIES Philippines places AnyMind Group among the elite in global marketing. As part of this recognition, AnyMind will join the WARC 100 rankings and contribute to the MMA Business Impact Index, spotlighting the best in marketing worldwide. The Enabling Technology Company of the Year award recognizes a technology company that empowers brands and publishers to execute innovative, highly effective campaigns that deliver exceptional results.
Shaping the future of marketing
“At AnyMind Group, our mission has always been to enable every business to tap into new opportunities, break boundaries, and achieve domination in niche but viable spaces like GAMING,” Michael Palileo POKKT PH, Country Lead in the Philippines, shared. “This recognition at SMARTIES Philippines motivates us to continue innovating and empowering our partners across the globe.”
As the marketing landscape continues to evolve, AnyMind Group is poised to lead the charge with cutting-edge solutions, data-driven insights, and a commitment to transformative digital strategies.