NEW YORK, USA — Agencies, studios, and brands from across 11 countries and regions in APAC won 17 Gold Pencils, 17 Silver, 18 Bronze, and 116 Merits in The One Show 2023. It was announced in advance of the special 50th-anniversary awards ceremony at Hammerstein Ballroom during Creative Week in New York, where Best of Show, Best of Discipline, special awards, and “of the Year” honors were unveiled.
Leading the way was Ogilvy Group Thailand Bangkok, which picked up six prestigious One Show Gold Pencils. This includes five Golds for work on behalf of Monde Nissin/Volz – including “The Innocent Eyes” – and one for Dairy Plus Co./Dutchie.
The One Show 2023 Gold Pencil winners from APAC are as follows:
- (tsuzuku) Tokyo with Dentsu Tokyo, Uedake Tokyo, and Dentsu Craft Tokyo “Suntory Tennensui Endless Dawn” for Suntory Holdings Limited in Interactive & Mobile Craft, Visual Craft – Visual Effects
- Cheil Hong Kong with Cheil PengTai Beijing “Quest for Dyslexia” for Samsung in Gaming, Mobile Gaming
- DDB Mudra Group Mumbai “A Silent Frown” for Charlie Chaplin Foundation in Design, Editorial – Books
- Dentsu Creative Hong Kong “Critical Core” for Game to Grow/Critical Core Tabletop RPG Game inGaming, Use of Gaming as a Tool
- Dentsu Tokyo “Beautiful Mutations” for The Ad Museum Tokyo/Yoshida Hideo Memorial Foundation inDesign, Posters – Series
- Dentsu Tokyo with Tone Up Corp. Tokyo “Walk, Walk” for Dentsu Advertising Awards 75th Anniversary in Design, Craft – Art Direction
- Leo Burnett India Mumbai with Offroad Films Mumbai “The Missing Chapter” for P&G Whisper, Integrated, Integrated Campaign
- Leo Burnett India Mumbai with Offroad Films Mumbai “The Missing Chapter” for P&G Whisper, Out of Home, Craft – Art Direction
- Ogilvy Group Thailand Bangkok with Factory01 Bangkok “The Innocent Eyes” for Monde Nissin / Voiz in Film & Video, Television & VOD – 31-60 Seconds – Series
- Ogilvy Group Thailand Bangkok with Factory01 Bangkok “Contact Lens” for Monde Nissin / Voiz inFilm & Video, Television & VOD – 31-60 Seconds – Single
- Ogilvy Group Thailand Bangkok with Factory01 Bangkok “Left and Right” for Monde Nissin / Voiz inFilm & Video, Television & VOD – 31-60 Seconds – Single
- Ogilvy Group Thailand Bangkok with Factory01 Bangkok “The Battle” for Monde Nissin / Voiz inFilm & Video, Television & VOD – 31-60 Seconds – Single
- Ogilvy Group Thailand Bangkok with Factory01 Bangkok “The Eyes” for Monde Nissin / Voiz in Film & Video, Television & VOD – 31-60 Seconds – Single
- Ogilvy Group Thailand Bangkok with Suneta House Bangkok “Love Your Gut” for Dairy Plus Co., Ltd./Dutchie in Branded Entertainment, Long Form Video – Single
- TBWA\Juice Beijing with TBWA\BOLT Shanghai, Filmate Productions Shanghai, and Real Good Studio New York “BMW: Nothing But Sheer Joy” for BMW in Social Media, Social Channel – Multi-Platform
- The Nippon Foundation with Shibuya Ward, Daiwa House Industry Co., and Toto Ltd. “The Tokyo Toilet” for The Nippon Foundation in Design, Spatial Design – Architecture
The One Show 2023 saw APAC Pencil and Merit winners from China, Hong Kong-SAR, India, Indonesia, Japan, Philippines, Singapore, South Korea, Taiwan-China, Thailand, and Vietnam.
The showcase of all One Show 2023 Pencil and Merit winners can be viewed here, and the online listing of all winners can be viewed here.
Globally, FCB New York won the most One Show Gold Pencils with 11, including 10 for “McEnroe vs McEnroe” on behalf of AB InBev/Michelob ULTRA, which was the piece of work to win the most Golds this year.
BBDO Canada Toronto with TA2 Sound & Music Toronto picked up nine Gold Pencils for Muskrat Magazine “Missing Matoaka”. BETC Paris won eight Golds, including three for Women in Games “Gender Swap”, two each for Canal+ “The Secret of Wakany” (with Gum Paris and Partizan Paris) and Duolingo “TheTattoo Duo Over” (with Voir Pictures Paris), and one for Lacoste “Unexpected Encounters” in Out of Home.
Virtue Copenhagen received seven Gold Pencils, all for “Backup Ukraine” on behalf of Polycam, Unesco, and Blue Shield.
Tied with six One Show Golds Pencils each were Area 23 in New York, Ogilvy Group Thailand in Bangkok, and We Believers in New York. Five Golds each went to adam&eveDDB in London, Apple in London, Duolingo in Pittsburgh, Rethink in Toronto, Montréal, and Vancouver, and VMLY&R in New York.
A total of 20,166 pieces from 69 countries and regions were entered in The One Show 2023. Agencies, studios, brands, production companies, and designers in 54 countries and regions were awarded 210 Gold Pencils, 200 Silver, 238 Bronze, and 1,172 Merits.
The One Show 2023 Best of Show, Best of Disciplines, special awards — including Fusion Pencil, Green Pencil, Sustainable Development Goals Pencil, and Penta Pencil — and “of the Year” honors were announced on May 19 at The One Show’s special 50th-anniversary ceremony and celebration at Hammerstein Ballroom in New York to close out Creative Week 2023.
The One Show 2023 Global Creative Rankings will be announced on May 24, 2023.
