SINGAPORE — Effie Asia Pacific has brought onboard Lex Bradshaw-Zanger, Chief Marketing and Digital Officer at L’Oréal South Asia Pacific, Middle East & North Africa Region (SAPMENA), and Linda Hassan, Group Chief Marketing Officer at Domino’s Pizza Malaysia, Singapore, and Cambodia, as the final Heads of Jury for the APAC Effie Awards 2024. They complete the team that will lead this year’s judges in rewarding the region’s most effective campaigns.
Lex leads L’Oréal’s CDMO team in the SAPMENA region, which has a broad reach covering deep expertise in media, data, and technology as well as consumer and market intelligence – and holds the key responsibility today of accelerating the transformation of the ecommerce business and continuing to remain the leaders in marketing innovation.
Before joining L’Oréal, Lex was with McDonald’s and Facebook. He also spent over 10 years in the agency world with both WPP and Publicis. His last role was Regional Director for Digital Strategy and Innovation for Leo Burnett MENA.
Alongside his day job, Lex is a board member of the Mobile Marketing Association for EMEA and the Oxford Saïd Future of Marketing Initiative, a Fellow of The Marketing Academy and The Chartered Institute of Marketing. He is also committed to giving back and using his skills for good as an adviser to multiple start-ups and as part of The School of Marketing mentoring program.
Lex commented, “In a marketing world of increasing complexity, there are two essential components that go from good to great work: creativity and efficacy. Across APAC, we have amazing marketing talent working across some of the most complicated ecosystems of the world, where eCommerce marketplaces meet exploding social networks and outdoor media interacts with mobile experiences. It’s an honour to be on the jury of the APAC Effies and participate in bringing great work to the forefront; and giving the teams behind it the recognition they deserve.”
Linda leads a team across various fields of creative and digital expertise in Domino’s Malaysia, Singapore, and Cambodia. Her passion for radical innovation and creative digital transformation has been key to her strategic leadership, which formed a strong foundation for the brand in Malaysia and was instrumental in establishing the brand in Singapore.
With over 20 years of experience in the international Quick Service Restaurant industry, Linda has established herself in the Food and Beverage industry as a multi-faceted driving force towards innovation, armed with a comprehensive understanding of tomorrow’s groundbreaking technologies, ever-evolving trends, and consumer needs.
By placing the utmost importance on brand communication, creativity, and willingness to explore new opportunities presented by emerging technology and digital information, Linda’s clear vision and strategy continue to strengthen Domino’s brand presence in Malaysia, Singapore, and Cambodia. In 2023, she was named CMO of The Year – Best of the Best in Malaysia.
Linda said, “The APAC Effies is the pinnacle award for effective work. It is always an amazing experience to join renowned marketing leaders from around the region in deliberating over cases to ensure only the best work is awarded. Being appointed a Head of Jury for 2024 is an honour and I’m looking forward to an insightful experience affirming Asia Pacific’s best examples of effectiveness.”
The APAC Effie Awards continues to uphold the global standard of marketing effectiveness and excellence by celebrating the region’s most effective marketing efforts. The final group of jurors for this APAC Effies 2024 has also been revealed.
View the full line-up here, and keep up with the latest competition updates via the official website.
adobo Magazine is an official media partner of the 2024 APAC Effie Awards.
