CANNES, FRANCE — Cannes Lions International Festival of Creativity has concluded its third day of festivities, and with it came the announcement of more winners. Ramping up the celebration of elite works in creative communications from around the world, the Cannes Lions has announced the entries that have earned a Lion in the categories under the Experience section of the awards.
This batch of winners includes agencies that are going home with a trophy for their entries for Creative B2B, Creative Data, Direct, Media, PR, and Social & Influencer.
Asia-based agencies didn’t fail to represent as Lions were awarded to works across nine countries — UAE, India, Turkey, South Korea, Israel, Lebanon, Singapore, Japan, and Thailand — totaling to one Gold, eight Silver, and 16 Bronze Lions all in all.
The sole Gold Lion for Asia went to “Fighting to Remember” McCann Tel Aviv for Zikaron Basalon. The campaign sought to make Holocaust remembrance more accessible by fostering a collaboration between influencers and survivors, making it a standout in the category. Hence, it got the Gold metal for Innovative Use of Influencers under PR. On top of that, the campaign also won on Bronze Lion each under PR and Media respectively.
India also made a great showing in the Engagement categories as the Asian country with the most wins in the section, bagging multiple metals awarded to works by Leo Burnett Mumbai, Talented Agency, and EssenceMediacom.
Here’s a full list of Asia winners from the six Engagement categories:
Creative B2B Lions
Breakthrough on a Budget
- BRONZE – “Is That Heinz” by Wunderman Thompson Turkey for Heinz
Creative Data Lions
Social Data & Insight
- SILVER – “Wall Street Balls” by FP7 McCann for Testicular Cancer Society
Data Integration
- SILVER – “Lay’s Smart Farm” by Leo Burnett Mumbai for Lay’s
Direct Lions
Healthcare
- BRONZE – “Wall Street Balls” by FP7 McCann for Testicular Cancer Society
Not-for-profit / Charity / Government
- BRONZE – “Knock Knock” by Cheil Worldwide for Korean National Police Agency
Media
Use of Audio Platforms
- BRONZE – “Frequencies of Peace” by FP7 McCann for Babyshop
Use of Print
- SILVER – “Or Travel on Cleartrip” by Talented Agency for Cleartrip
- BRONZE – “The Folded Newspaper” by Blanco for The Association for LGBTQ Equality in Israel
Use of Ambient Media: Small Scale
- BRONZE – “Suraksha Ka Teeka” by Dentsu Creative Gurgaon for Mortein
Use of Events & Stunts
- BRONZE – “The Currency of Corruption” by Leo Burnett Beirut and Leo Burnett Jeddah for Transparency International Lebanon – No Corruption
Innovative Use of Influencers
- BRONZE – “Fighting to Remember” by McCann Tel Aviv for Zikaron Basalon
Media Insights & Strategy
- BRONZE – “The Missing Chapter” by EssenceMediacom for Whisper
Use of Data & Analytics
- BRONZE – “Thumbstopping Beauty Biases” by Mindshare India for Dova
PR
Not-for-profit / Charity / Government
- SILVER – “Dirty Laundry” by Leo Burnett Beirut for ABAAD Resource Center for Gender Equality
Community Management
- BRONZE – “Why is this a Swiggy Ad?” by Talented Agency for Swiggy
Content Creation & Production
- BRONZE – “Fighting to Remember” by McCann Tel Aviv for Zikaron Basalon
Innovative Use of Influencers
- GOLD – “Fighting to Remember” by McCann Tel Aviv for Zikaron Basalon
- SILVER – “Kami” by Forsman & Bodenfors Singapore for Down Syndrome International
Research, Data & Analytics
- SILVER – “Well-Being Index” by Dentsu Inc. for Nikkei Inc.
Use of Events & Stunts
- BRONZE – “Airtel 175 Replayed” by Leo Burnett Mumbai for Airtel Telecommunications
Launch / Re-launch
- SILVER – “#BringBack2011” by Leo Burnett India for Oreo India
Cultural Insight
- BRONZE – “Superstar Ravi” by Havas Middle East and Red Havas Middle East for Adidas
Social & Influencer
Social Film
- BRONZE – “The Movies That Made (From) Us” by BBDO Bangkok for Five Star
Social Film Series
- BRONZE – “The Innocent Eyes” by Ogilvy Bangkok for Voiz
Multi-platform Social Campaign
- SILVER – “#BringBack2011” by Leo Burnett India for Oreo India
