HONG KONG — The Association of Accredited Advertising Agencies of Hong Kong (HK4As), organizer of the Effie Awards Hong Kong, today announces the list of finalists of the 2021 Effie Awards Hong Kong.
Amongst the 106 entries received across 54 categories, a total of 36 finalists were selected by a distinguished jury composed of 30 senior marketing professionals from academia, agencies and in-house at home and abroad.
Jury chair Andrew Brent, Founder of Think Again Growth in England, led the second round of judging which was completed in three sessions. Despite being held online, the jury members actively exchanged their viewpoints and engaged in robust discussions throughout the judging. Each piece of the finalist work was judged against the benchmark of its category excellence.
“Despite the difficulties posed to many businesses by the Covid 19 epidemic, the quality of submissions this year was very high. In some cases, the challenges of trading through the coronavirus seem to have both focused companies on campaign effectiveness and stimulated some outstanding creative work. The judges’ task in selecting the award winners was not an easy one – but we are very happy with the quality of this year’s winners,” commented Andrew.
Winners of the Gold, Silver, and Bronze awards will be announced at an award ceremony in early October.
Links:
- List of finalists for the 2021 Effie Awards Hong Kong
- List of judges for the 2021 Effie Awards Hong Kong
About the Effie Awards – Awarding ideas that work®
The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry and recognize any and all forms of marketing that contribute to a brand’s success. For over 50 years, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with over 50 programs, including the Global Effies, regional programs in Asia-Pacific, Europe, the Middle East / North Africa and Latin America, and national Effie programs.
The Effie Awards were launched in 1968 by the New York American Marketing Association as an awards programme to honour the most effective advertising efforts. The awards now honour all forms of effective marketing and the companies and individuals creating effective work across the globe. In July 2008, the New York AMA assigned its rights in the Effie brand over to a separate non-profit organization, Effie Worldwide, to continue to enhance Effie’s mission and educational offerings.
About the HK4As
Founded in 1957, The Association of Accredited Advertising Agencies of Hong Kong (HK4As) is a professional body striving to foster advertising standards and creative excellence in Hong Kong. HK4A has currently around 26 members, most of whom are major advertising and media agencies sharing common objectives including
i) to maintain and protect best practices in our industry; ii) to promote and inspire creative excellence; iii) to create a fair and level playing field for all.
HK4As has been the organizer and presenter of Effie Awards Hong Kong since 2004.
