AUSTRALIA — A total of 58 Gold pencils were awarded across 25 different campaigns, with a further 58 Silver and 117 Bronze pencils awarded.
CHE Proximity, which took home eight Gold pencils – four each for its First Saturday and Where Babies Come From campaigns – was crowned Agency Network of the Year. This is the first time this award has been handed out in its new form following a major overhaul of the AWARD Awards in 2020 which repositioned the Network of the Year category to recognise specific agency brands instead of holding companies as in past years.
Saatchi & Saatchi Melbourne, Special Group New Zealand and WiTH Collective received six Gold pencils. Saatchi & Saatchi New Zealand was next in line receiving four Golds, closely followed by Revolver, TBWA\New Zealand, and The Glue Society with three Golds each.
Revolver was named Production Company of the Year for the second consecutive year.
The winners from Asia include Wolf BKK with 2 Gold Pencils, ADK Taiwan with 1 Gold, and GIGIL Philippines with also 1 Gold.
Furthermore, two Golds each went to DIVISION, Herd MSL, The Monkeys Melbourne, and The Pool Collective.
ADK Taiwan, AIRBAG, Clemenger BBDO Melbourne, Leo Burnett, McCann Australia, Rumble Studios, Sweetshop, Thinkerbell all picked up one Gold each.
Marketing Team of the Year was awarded to NRMA.
AWARD Chair Cam Blackley said: “One of the things that make the AWARD Awards the greatest creative show in our region is that every year we see ideas brought to life that aren’t just the best in Asia-Pacifc, but rank up there with the best in the world. Congratulations to all this year’s winners, and a huge thank you to our jury president Pancho Cassis, all the jury chairs, and our team of judges who all devote a lot of time freely to the tough task of choosing the finalists and award winners.”
The 42nd AWARD Awards Jury Chairs were: Claudia Cristovao (Google) for Digital, Mandie van der Merwe (M&C Saatchi) for Press, Poster and The Dark Arts, Tom Martin (Special Group) for Media Thinking, Samira Ansari (FCB New York) for Impact, Jamie Mitchell (M35) for Design, Ant Melder (Coffee Coca Gunpowder) for Culture, Justine Armour (Grey New York) for Sound, Laura Petruccelli (Goodby, Silverstein & Partners) for Film, Kim Gehrig (Revolver / Somesuch) for Craft in Motion, Genevieve Hoey (Freelance) for Life-Changing, Chrissy Blackburn (West 82nd) for APG Creative Strategy and Brand Building.
Once again this year AWARD highlighted the top five production companies and for the first time the Agency Network of the Year awarded to the agency brand with the most winning work.
Agency Network of the Year – Top 5
1st CHE Proximity
2nd Saatchi & Saatchi
3rd Special Group
4th TBWA
5th WiTH Collective
Production Company of the Year – Top 5
1st Revolver
2nd Sweetshop
3rd DIVISION
4th Good Oil
5th Photoplay
Marketing Team of the Year
NRMA
Winners of Special Awards will be announced at the AWARD Awards Pencil Bar, part of the upcoming AWARD Creative Festival to be held at the Ovolo in Sydney from 10 to 17 August. Special Awards categories include Individual Agency of the Year, Individual Creative or Team of the Year, Individual Director of the Year, Emerging Creative or Team of the Year, Emerging Director of the Year, Emerging Indigenous Creative Talent, The Grand Award and the APG Grand Award.
Gold Winners
Category: Advertising – Digital
Subcategory: Creative Technology
Title: The Purple Hive Project
Agency: Thinkerbell
Category: Advertising – Digital
Subcategory: Integrated Digital Campaigns
Title: Meddle in the New Zealand Election
Agency: Special Group New Zealand
Category: Advertising – Digital
Subcategory: Integrated Digital Campaigns
Title: Where Babies Come From
Agency: CHE Proximity
Category: Advertising – Direct
Subcategory: Direct Response, any media
Title: First Saturday
Agency: CHE Proximity
Category: Advertising – Direct
Subcategory: Direct Response Integrated Campaigns
Title: First Saturday
Agency: CHE Proximity
Category: Advertising – Direct
Subcategory: Direct Response Integrated Campaigns
Title: Meddle in the New Zealand Election
Agency: Special Group New Zealand
Category: Advertising – Direct
Subcategory: Direct Innovation
Title: Donation Dollar
Agency: Saatchi & Saatchi
Category: Advertising – Experiential
Subcategory: Events & Experiences
Title: Borrow Eden Park
Agency: WiTH Collective
Category: Advertising – Health & Wellness
Subcategory: Health Awareness and Social Responsibility
Title: Where Babies Come From
Agency: CHE Proximity
Category: Advertising – Integrated
Subcategory: Integrated Campaign
Title: First Saturday
Agency: CHE Proximity
Category: Advertising – PR & Promotion
Subcategory: Creative Use of Media
Title: Donation Dollar
Agency: Saatchi & Saatchi
Category: Advertising – PR & Promotion
Subcategory: Best Use of Events and Stunts
Title: Borrow Eden Park
Agency: WiTH Collective
Category: Advertising – PR & Promotion
Subcategory: PR Campaign, Business-to-Business
Title: Borrow Eden Park
Agency: WiTH Collective
Category: Advertising – PR & Promotion
Subcategory: PR-Led Campaign, Integrated
Title: Donation Dollar
Agency: Herd MSL
Category: Advertising – PR & Promotion
Subcategory: Product Launch
Title: Donation Dollar
Agency: Herd MSL
Category: Advertising – PR & Promotion
Subcategory: Public Affairs Campaign
Title: Meddle in the New Zealand Election
Agency: Special Group New Zealand
Category: Advertising – PR & Promotion
Subcategory: Sponsorships & Partnerships
Title: Borrow Eden Park
Agency: WiTH Collective
Category: Advertising – Press & Outdoor
Subcategory: Ambient & Special Build
Title: Donation Dollar
Agency: Saatchi & Saatchi
Category: Advertising – Social Media
Subcategory: Best use of Social Media, Campaign
Title: Meddle in the New Zealand Election
Agency: Special Group New Zealand
Category: Advertising – Social Media
Subcategory: Community Building and Engagement
Title: Where Babies Come From
Agency: CHE Proximity
Category: Advertising – Social Media
Subcategory: Co-Created & User Generated Content
Title: Bonds OUT NOW
Agency: Leo Burnett
Category: Advertising – Social Media
Subcategory: Social Videos, Individual
Title: SHOP UNFRIEND
Agency: Wolf BKK
Category: Advertising – Social Media
Subcategory: Social Videos, Individual
Title: Where Babies Come From
Agency: CHE Proximity
Category: Advertising – Social Media
Subcategory: Social Videos, Campaign
Title: Supercheap Auto – We Still Love You, Bathurst.
Agency: The Monkeys Melbourne
Category: Advertising – Social Media
Subcategory: Tactical
Title: Meddle in the New Zealand Election
Agency: Special Group New Zealand
Category: Advertising – Social Media
Subcategory: Use of Talent and Influencers
Title: Borrow The All Blacks
Agency: WiTH Collective
Category: Advertising – Retail
Subcategory: Best Integrated Marketing Campaign
Title: Supercheap Auto – We Still Love You, Bathurst.
Agency: The Monkeys Melbourne
Category: Design – Product Design
Subcategory: Product Innovation
Title: ANZ Mr Humfreez
Agency: TBWA\New Zealand
Category: Craft – Animation and Visual Effects
Subcategory: 2D Animation
Title: Genea – Where Babies Come From
Agency: DIVISION
Category: Craft – Art Direction
Subcategory: Film Art Direction, Individual
Title: SHOP UNFRIEND
Agency: Wolf BKK
Category: Craft – Casting
Subcategory: Casting for Film Advertising
Title: Hilux Unbreakable Bond
Agency: Saatchi & Saatchi New Zealand
Category: Craft – Casting
Subcategory: Street Casting
Title: The Only Boy Racer Left On The Island
Agency: The Pool Collective
Category: Craft – Cinematography
Subcategory: TV and Cinema Commercials
Title: Sloways
Agency: Revolver
Category: Craft – Copywriting
Subcategory: Best Film Script, Individual
Title: Bonds – Turtlenecks
Agency: Clemenger BBDO Melbourne
Category: Craft – Copywriting
Subcategory: Best Film Script, Individual
Title: Hilux Unbreakable Bond
Agency: Saatchi & Saatchi New Zealand
Category: Craft – Direction
Subcategory: Branded Content & Entertainment – Fiction
Title: Starr Park
Agency: Revolver
Category: Craft – Direction
Subcategory: Events and Experiences
Title: The Massacre Of Kingdom
Agency: The Glue Society
Category: Craft – Direction
Subcategory: TV and Cinema Commercials
Title: Laundry Against Landfill
Agency: The Glue Society
Category: Craft – Direction
Subcategory: TV and Cinema Commercials
Title: Hilux Unbreakable Bond
Agency: Sweetshop
Category: Craft – Direction
Subcategory: Social First
Title: PLAY NZ
Agency: AIRBAG
Category: Craft – Illustration
Subcategory: Moving Image
Title: Genea – Where Babies Come From
Agency: DIVISION
Category: Craft – Photography
Subcategory: Portraits
Title: First Saturday
Agency: The Pool Collective
Category: Craft – Production Design
Subcategory: Branded Content & Entertainment
Title: Starr Park
Agency: Revolver
Category: Craft – Production Design
Subcategory: Experiential
Title: Tiny Pub
Agency: The Glue Society
Category: Craft – Sound Design & Use of Music
Subcategory: Sound Design
Title: NRMA – Sloways
Agency: Rumble Studios
Category: Film & Entertainment – Branded Content & Entertainment
Subcategory: Fiction Film up to 5 mins, Campaign
Title: You Are How You Slurp
Agency: ADK Taiwan
Category: Film & Entertainment – Film Advertising
Subcategory: TV Commercials Over 30 Seconds
Title: Band
Agency: GIGIL
Category: Film & Entertainment – Film Advertising
Subcategory: TV Commercials Over 30 Seconds
Title: Chorus: Fibre. It’s how we internet now.
Agency: Saatchi & Saatchi New Zealand
Category: Film & Entertainment – Film Advertising
Subcategory: TV Commercials Over 30 Seconds
Title: Hilux Unbreakable Bond
Agency: Saatchi & Saatchi New Zealand
Category: Film & Entertainment – Film Advertising
Subcategory: Location-Specific Screens
Title: Senior Constable Laurie Fox
Agency: McCann Australia
Category: Innovation – Brand Innovation
Subcategory: Brand Engagement
Title: ANZ Mr Humfreez
Agency: TBWA\New Zealand
Category: Innovation – Non-brand Innovation
Subcategory: Product Innovation
Title: Donation Dollar
Agency: Saatchi & Saatchi
Category: Media – Channels
Subcategory: Use of Ambient Media
Title: Donation Dollar
Agency: Saatchi & Saatchi
Category: Media – Channels
Subcategory: Use of Integrated Media
Title: Borrow The All Blacks
Agency: WiTH Collective
Category: Purpose – Creativity for Good
Subcategory: Product Design
Title: ANZ Mr Humfreez
Agency: TBWA\New Zealand
Category: Purpose – Creativity for Good
Subcategory: Service Innovation and Design
Title: Donation Dollar
Agency: Saatchi & Saatchi
Category: Planning – APG Creative Strategy
Subcategory: Bravery
Title: First Saturday
Agency: CHE Proximity
Category: Planning – APG Creative Strategy
Subcategory: Bravery
Title: Good Morning World
Agency: Special Group New Zealand
