MANILA, PHILIPPINES — With the highly-anticipated AD STARS 2021 fast approaching, Philippine agencies are gearing up with a total of 96 Filipino entries that are in the running for the final reveal of winners. AD STARS is one of the biggest international shows in the advertising space, typically held in Busan, South Korea. But this year, in light of the COVID-19 pandemic, the show will be pushing through online as it awards this season’s best works in creativity and advertising.
This year, a total of 1,726 finalists from 54 countries were unveiled, approximately 9% of submitted entries from all around the world. Out of this list, 96 works are from the Philippines, scoring more than last year’s 85 finalists.
The agency that got the most number of entries into the final running is GIGIL with a whopping total of 42 finalists. It’s followed by TBWA Santiago Mangada Puno with 21, BBDO Guerrero with 9, Leo Burnett Group Manila with 6, and Publicis JimenezBasic with 4 entries.
Wunderman Thompson Philippines has also secured 3 finalist spots, tied with MullenLowe TREYNA, and Propel Manila with 3 works from each agency making it to the shortlist as well. Havas Ortega, Petch&Partners, Dentsu Jayme Syfu, IdeasXMachina Group of Hakuhodo, and Ace Saatchi & Saatchi Manila have all raked in 1 finalist entry each.
The breakdown per section is as follows:
For the main AD STARS lineup, a total of 61 Philippine entries were showcased: GIGIL with 23, TBWA Santiago Mangada Puno with 10, BBDO Guerrero with 9, Leo Burnett Manila with 4, Publicis JimenezBasic with 4, Wunderman Thompson Philippines with 3, MullenLowe TREYNA with 3, Propel Manila with 2, Ace Saatchi & Saatchi Manila with, Petch&Partners with 1, and Havas Ortega with 1.
In the PSA section, 13 Philippine entries have made it to the cut: TBWA Santiago Mangada Puno dominates with 9 finalists, while IdeasXMachina Group of Hakuhodo, Leo Burnett Group Manila and Propel Manila each rakes in 1 entry to the shortlist.
5 Philippine finalists have made it to the cut for the Special section, with TBWA Santiago Mangada Puno earning 2 spots, while Dentsu Jayme Syfu, GIGIL, and Leo Burnett Group Manila each score 1 entry in the list.
As for the Video Stars section, GIGIL dominates the list as the only Philippine agency to make the cut with 17 entries from a variety of clients.
In fact, with it being one of the biggest and most iconic Philippine ads this year, GIGIL’s “Family” spot for RC Cola alone has earned 6 spots in the shortlist. The out-of-the-box film, which has already received a number of accolades throughout the awards season, has been included in the lineup for Diverse Insights, PR, Branded Entertainment Videos, and Branded Viral Videos categories.
Plus, the agency’s work for the Danes brand has also gotten a phenomenal run in the shortlist, with 7 entries making the cut from a variety of campaigns. On top of that, its Greenwich Pizza “Apologetic Prerolls” campaign also proved to be a hit with 7 spots.
“The Dissolving Bottle” by BBDO Guerrero is another standout campaign this year, with 6 spots across the 2021 shortlist. Its ingenious initiative to re-design traditional shampoo packaging with a 100% Filipino and zero plastic design has earned it a place in the Design, Media, Outdoor, and Direct categories.
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Another campaign that got a good run at this edition of AD STARS is TBWA Santiago Mangada Puno’s McDonald’s “Ride Thru” campaign with 4 slots under the Data Insights, Diverse Insights, Film, and Others categories.
It’s undeniably a great lineup for Philippine creativity at this year’s AD STARS program, and we’re only a little less than a month away to see which works will bring the trophy home. All shortlisted entries will now proceed to the Final Judging stage, where the jury will determine which campaigns have exhibited the best and most impressive forms of creativity and advertising. The winners will then be unveiled online on August 27, 2021.
View the complete shortlist here: http://www.adstars.org/winner/Index.do
adobo magazine is an official media partner of AD STARS 2021.
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ace saatchi & saatchi manila Ad stars AD STARS 2021 BBDO Guerrero dentsu jayme syfu Gigil havas ortega IdeasXMachina Group of Hakuhodo leo burnett group manila Leo Burnett Manila mullenlowe treyna PH roundup Propel Manila Publicis JimenezBasic TBWA Santiago Mangada Puno wunderman thompson philippines
