PATTAYA, THAILAND – ADFEST has released the finalists for its 2022 edition, winners will be announced in a Lotus Awards Virtual Ceremony on April 7.
All ADFEST 2022 Finalists have been announced! Check out the lists at https://t.co/qGjSa1FDNQ
Winners will be announced on Thu 7 April at 12 pm (UTC+7). Save the date & celebrate with us!#ADFEST2022 pic.twitter.com/3DkoMgnTOm— ADFEST (@ADFESTbuzz) March 28, 2022
Sponsor
Under Audio Lotus, the agencies that made it are: DDB Mudra Group, BBDO Bangkok, and Dentsu Inc.
Brand Experience Lotus is a mix of agencies from the Asia-Pacific region: Wunderman Thompson Philippines, Saatchi & Saatchi Australia, DDB Mudra Group, Wunderman Thompson Thailand, Muma Malaysia, Leo Burnett Australia. ADK Taiwan, Cheil Worldwide, Ogilvy Group Thailand, Grey Tokyo, Dentsu Inc., Cheil Pengtai Beijing, Daiko Advertising, TBWA\Hakuhodo, Innocean Worldwide, and Forsman & Bodenfors.
Agencies from Japan dominated the Branded Entertainment Lotus. Grey Tokyo’s “THE CENTER LANE” for SK-II; TBWA\Hakuhodo’s “THE FIRST TAKE”; ENJIN TOKYO’s “THE WORLD’S MOST HATED RESTAURANT” for Seiyu, and “MUSIC VIDEO FOR ALL” for KOHH “2 CARS” MUSIC VIDEO CHALLENGE; SIX INC’s “POKÉMON WONDER” for Pokemon, and “PALE BLUE LETTER” for KENSHI YONEZU “PALE BLUE”; Hakuhodo Inc’s “WHERE’S DARS?” for Dars Chocolate, and; Dentsu Kyushu’s “SHOOTING STAR BULLET TRAIN” for KYUSHU SHINKANSEN are in for the running.
Japanese agencies continue their streak under the Design Lotus:
- Dentsu Inc. for “STONE FACES”, “NIGHTS BY THE LAKE”, “TOKYO 2020 VIRTUAL ENCOURAGEMENT CEREMONY”, “TOKYO 2020 LOOK OF THE GAMES”, and “THE STORY OF A CHRISTMAS PRESENT’S JOURNEY”
- Tokyu Agency for “TORII GATE BRIDGE”
- TBWA\Hakuhodo for “30SOAP” and “HI TOILET”
- Hakuhodo for “EDISH: GIVING ETERNAL LIFE TO FOOD CONTAINERS”
- SIX INC. for “PALE BLUE LETTER”, and “POKÉMON WONDER”
- Dentsu Creative X for “YAKUSHIMA TREASURE ANOTHER LIVE FROM YAKUSHIMA”
Adfest 2022 Finalist – Desi… by adobo magazine
Digital Craft Lotus are a mix of agencies from Japan, Korea, and Australia: Cheil Worldwide, PR Consulting Dentsu, ENJIN TOKYO, Dentsu Creative X, SIX INC., Innocean Worldwide, and Deloitte Digital Australia.
Adfest 2022 Finalist – Digi… by adobo magazine
Agencies from Australia, Singapore, and Thailand filled up the majority of Digital Lotus:
- BWM Isobar Sydney for “MARK OF GREATNESS”, and “DISEASE DILEMMAS”
- Deloitte Digital Australia for “CARBON THUMBPRINT”
- Publicis Singapore for “CARE LIVES ON”
- Wunderman Thompson Singapore for “IN HER SHOES”
- Wunderman Thompson Thailand for “SONGKRAN STRANGER – TIKTOK INTERACTIVE FILM”
- Dentsu One Bangkok for “HELLO GOOD DAY”
Adfest 2022 Finalist – Digi… by adobo magazine
Likewise, Thai and Australian agencies secured their spots under Direct Lotus. SOUR Bangkok for “GFNW NEWSPAPER”, Ogilvy Group Thailand for “HOME SWEET HOME EP. 2”, Dentsu One Bangkok for “HELLO GOOD DAY”, Wunderman Thompson Thailand for “SPONSOR OF MOM-AND-POP SHOPS”, Saatchi & Saatchi Australia for “DONATION DOLLAR”, and BWM Isobar for “DISEASE DILEMMAS”.
Adfest 2022 Finalist – Dire… by adobo magazine
The sole finalist for E-Commerce Lotus is ADK Taiwan for “LOVE AT FIRST STRAY.”
Adfest 2022 Finalist – Ecom… by adobo magazine
Meanwhile, only three agencies made it into the Effective Lotus: BWM Isobar Sydney, SOUR Bangkok, and TBWA\Hakuhodo.
Adfest 2022 Finalist – Effe… by adobo magazine
Film Craft Lotus was dominated by agencies from Japan and Australia:
- AIRBAG Melbourne for “MAKE LAMB NOT WALLS”
- FINCH Sydney for “STOP DREAMING ABOUT NEW ZEALAND AND GO”, “GREATER TOGETHER”, “FINDING PRIDE” and “LUNARLAND”
- Heckler Sydney for “ELECTRIC EYE”
- Photoplay / Playtime Sydney for “HOW YOU GROW MATTERS”, and “BE LIKE”
- Squeak E. Clean Studios Sydney for “HYUNDAI TUSCAN ‘TOMORROW WANT’S ITS CAR BACK’”
- Rumble Studios Sydney for “BOAT”, and “CALL OF THE OFF SEASON”
- Dentsu Inc. for “TOKYO 2020 OLYMPIC GAMES OPENING CEREMONY / LET THE GAMES BEGIN”, “THE PASSION NEVER STOPS”, “FIND YOUR OWN WAY”, and “FOLLOW YOUR HEART”
- Tokyu Agency for “THE LONGING TO TRAVEL SHAPES THE LANDSCAPE OF EVERY JOURNEY”
- Dentsu Creative X for “YAKUSHIMA TREASURE ANOTHER LIVE FROM YAKUSHIMA”
- Hakuhodo Inc. for “HAIR ALBUM”
Adfest 2022 Finalist – Film Craft Lotus by adobo magazine on Scribd
Thai agencies dominated Film Lotus: Ogilvy Group Thailand for “LIBRARY”, and “MY GOAL”; ADAPTER DIGITAL AGENCY for “YOUTUBER”; WOLF BKK Bangkok for “GUILTY FREE FESTIVAL”; Wunderman Thompson Thailand for “THE TRAINEE”, and; Genesis12 Co.,Ltd for “TOGETHER.”
Adfest 2022 Finalist – Film Lotus by adobo magazine on Scribd
Only two agencies made it into the Innova Lotus: Leo Burnett Australia, and Dentsu Jayme Syfu.
Adfest 2022 Finalist – Innova Lotus by adobo magazine on Scribd
Japanese agencies took the lead in Lotus Roots: Dentsu Inc for “THE PASSION NEVER STOPS”, and “13865 BLACK DOTS AND 2 RED DOTS”; Lifull Tokyo for “ECOLATE”, and; Grey Tokyo for “#PRIDEHAIR”
Adfest 2022 Finalist – Lotus Roots by adobo magazine on Scribd
Media Lotus was taken up by APAC agencies: Dentsu Inc., McCann Health Japan, ADK Creative One, The Leo Burnett Group Thailand, Saatchi & Saatchi Australia, Omnibus Japan, Wunderman Thompson Thailand, SOUR Bangkok, Cheil Pengtai Beijing, Cheil Worldwide, BBDO Bangkok Limited, TBWA\Hakuhodo, Leo Burnett Australia, and BWM Isobar Sydney.
Adfest 2022 Finalist – Media Lotus by adobo magazine on Scribd
Under Mobile Lotus, agencies from Australia and Korea took the lead:
- Innocean Worldwide for “MASK ID”
- Cheil Worldwide for “SLOW ROAD”
- Deloitte Digital Australia for “CARBON THUMBPRINT”
- BWM Isobar Sydney for “MARK OF GREATNESS”
Adfest 2022 Finalist – Mobile Lotus by adobo magazine on Scribd
Meanwhile, there was no finalist for New Director Lotus.
Outdoor Lotus has Wunderman Thompson Thailand, The Nine Shanghai, Saatchi & Saatchi Australia, TBWA\Hakuhodo, Leo Burnett Group Manila, Daehong Communications Seoul, and Dentsu MB China vying for metals.
Adfest 2022 Finalist – Outdoor Lotus by adobo magazine on Scribd
PR Lotus has agencies from Australia, India, Singapore, South Korea, Japan, Philippines, and Thailand.
Adfest 2022 Finalist – Pr Lotus by adobo magazine on Scribd
Under Press Lotus, only two agencies made it into the list: Cheil Hong Kong for “CLAW MACHINE”, “RACING CAR”, and “STREET FIGHTER”; Dentsu Inc., for “13865 BLACK DOTS AND 2 RED DOTS”, and “BUILD A RAINBOW. AGAIN AND AGAIN.”
Adfest 2022 Finalist – Press Lotus by adobo magazine on Scribd
Finally, for Print and Outdoor Craft Lotus, agencies from Hong Kong, Japan, China, and Thailand have made it into the list:
- Cheil Hong Kong for “ABANDONED STATIONS” and “JOY STICKS”
- TBWA\Hakuhodo for “INTOXICATING SOUNDS POSTERS”
- 25HOURS for “HOPE FOR HOMETOWN”
- Dentsu Inc., for “THE ENGAGING DISCIPLINE OF BRANDS”
- Ogilvy Group Thailand for “NO PESTS ALLOWED”
Adfest 2022 Finalist – Print & Outdoor Craft Lotus by adobo magazine on Scribd
The full shortlist can be accessed here: http://www.adfest.com/index.php/Home/Awards/finalist###
