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BEIJING, CHINA — The One Club for Creativity, the world’s foremost non-profit organization to support and celebrate the creative community, has announced 134 pieces of work selected as last year’s best from Asia Pacific to be featured in The One Show Asia Showcase.
More than 2,600 submissions were received from 59 cities in 17 countries and regions in Asia Pacific. Submissions were curated by a diverse group of 62 influential creative leaders from 29 countries and regions around the world who upheld The One Show’s long-standing high standards for creative excellence in two rounds of online reviews.
APAC’s top work as selected by the curators can be viewed online, and a complete list of selected work can be found below or downloaded here.
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Under the “Creativity is a Light in the Dark” theme, The One Club believes that creativity can be the star and light that gives direction and confidence to keep going during global pandemic.
With the disruption of the industry caused by the COVID-19 pandemic, The One Club announced The One Show Greater China Awards would for this year become The One Show Asia Showcase, where the best work from APAC was free to submit and be showcased online for the world to see.
No Gold, Silver or Bronze honors are awarded; instead, agencies with work included receive a special printed certificate to celebrate being accepted for the showcase.
“Despite the problems of the past year, it was important that we continue to celebrate great work from throughout APAC,” said Ma Chao, chief representative, The One Club Greater China. “The highlighted work represents a wide range of regional cultures as selected by top creatives and world-class selection standards, and celebrates the best creative works in Asia Pacific on the global stage.”
APAC’s Best Work of 2020, complete list:
For more information, please email awards@oneshow.cn or visit www.oneshow.asia.
| Country | Agency Name | Entry Title | Client | Category |
| Australia | Rumble Studios | TAB – Spring Seats | M&C Saatchi | Craft | 11D: Sound Design/Music |
| Australia | VMLY&R | Online Predators ? ?Trapped? | Queensland Family & Child Commission | Craft | 11B: Copywriting/Scriptwriting |
| Australia | Ogilvy Australia | KFC Weddings | KFC Australia | Direct Marketing | 12C: Live Events/In-Store |
| Australia | Ogilvy Australia | Michelin Impossible | KFC Australia | Social Media | 08C: Response/Real-time Activity |
| Australia | Ogilvy Australia | Secret Menu | KFC Australia | Social Media | 08D: Co-Creation/UGC |
| Australia | We Are Social | The Drive | Audi Australia | Social Media | 08A: Branded Social Posts |
| Hong Kong (China) | Ogilvy Hong Kong | Space to Create | Foundry 852 | Craft | 11F: Animation/Visual Effects/Motion Graphics |
| Hong Kong (China) | Ogilvy Hong Kong | We Win As One | The Philippine South East Asian Games Organizing Committee (PHISGOC) | Design | 09A: Collateral Design |
| Hong Kong (China) | Ogilvy Hong Kong | Love Collection | IKEA | Direct Marketing | 12A: Social Media/Online |
| Hong Kong (China) | Ogilvy Hong Kong | Pizza Hut x IKEA Sƒ÷A | Pizza Hut Hong Kong | Cross-Platform | 04C: Co-Branding |
| Hong Kong (China) | DDB Worldwide Ltd | Golden Arches in the Neighborhood | McDonald’s Hong Kong | Craft | 11A: Art Direction/Illustration/Typography |
| Hong Kong (China) | DDB Worldwide Ltd | Naturally Juicy | McDonald’s Hong Kong | Craft | 11A: Art Direction/Illustration/Typography |
| India | Ogilvy & Mather | Don?t wash. Don?t clean. Save the Evidence. | Gordon Thomas Honeywell – Governmental Affairs (GTH-GA) | Public Service & CSR | 06A: Non-Profit |
| India | Ogilvy & Mather | The Legacy Project | Pernod Ricard India Pvt. Ltd. | Craft | 11A: Art Direction/Illustration/Typography |
| India | Ogilvy | Sofa | Pidilite Industries | Craft | 11B: Copywriting/Scriptwriting |
| India | Ogilvy | #HeartTheHate | Mondelez India Foods Private Limited | Public Service & CSR | 06B: Corporate |
| India | Ogilvy | The Artist | ITC Savlon | Public Service & CSR | 06B: Corporate |
| India | Ogilvy | The Cadbury Unity Bar | Mondelez India Foods Pvt Ltd | Design | 09D: Packaging Design |
| Indonesia | LOTUS:H | WILD LIFE | CV CONSINA SEGARA ALAM | Craft | 11A: Art Direction/Illustration/Typography |
| Indonesia | H Three | Tons of Real Happiness | PT Mitusbishi Krama Yudha Sales Indonesia | Cross-Platform | 04B: Integrated Campaign |
| Indonesia | Hakuhodo Indonesia | Stuck | Alfamart | Film & Video | 02E: Vertical Mobile Short Video |
| Indonesia | Hakuhodo Indonesia | Clever Cash | Save Street Child Sidoarjo | Direct Marketing | 12C: Live Events/In-Store |
| Indonesia | &friends | Win the Fight | Himalaya Herbals | Branded Entertainment | 10C: Branded Music |
| Indonesia | Thinking Room | Conjunglyph: A Symbol Experimentation | Thinking Room | Design | 09E: Publication |
| Japan | dentsu.inc | THE FACELESS STAR | SUNTORY | Film & Video | 02B: Cinema Advertising |
| Japan | dentsu.inc | Green Screen Actresses | Staff-up | Social Media | 08D: Co-Creation/UGC |
| Japan | dentsu.inc | Indeed Joy Search | Indeed | Direct Marketing | 12C: Live Events/In-Store |
| Japan | Geometry Ogilvy Japan | PooPaint | Lohas Kids Center Clover | Design | 09D: Packaging Design |
| Japan | Geometry Ogilvy Japan | Second Life | IBM | Cross-Platform | 04A: Experiential Marketing |
| Japan | PARTY | From Yarn to the Summit. | I.S.T Corporation | Cross-Platform | 04A: Experiential Marketing |
| Japan | ADK Creative One | Memories Forever | NTT docomo | Film & Video | 02D: Online film & video |
| Japan | AOI Pro. Inc. | Tokyo Tokyo?Always Surprising | Tokyo Convention & Visitors Bureau | Craft | 11C: Video Direction/Editting/Cinematography |
| Japan | AOI Pro. Inc. | Tokyo Tokyo?Always Surprising | Tokyo Convention & Visitors Bureau | Craft | 11D: Sound Design/Music |
| Korea, Republic Of | Facebook Creative Shop | Coke Instagram Fidget Toys | Coca-Cola Korea | Interactive | 03B: Online Advertising |
| Korea, Republic Of | Paulus | Technology for Plastic Free Ecosystems | Google Korea | Innovation | 05B: Advertising Technology Innovation |
| Korea, Republic Of | 2kg | Gender Equality | Jeonnam Ilbo | Craft | 11B: Copywriting/Scriptwriting |
| Mainland (China) | 上海极昼广告有限公司 | Hide & Seek | ???? | Interactive | 03B: Online Advertising |
| Mainland (China) | THINK & ACTION | CapStand | 24 Flowers | Design | 09A: Collateral Design |
| Mainland (China) | SUNLAND Design | KISS TEA | KISSTEA | Design | 09B: Logo & Brand Identity |
| Mainland (China) | Ogilvy Beijing | 5G Kung Fu Showdown | Huawei Device Co., Ltd. | Interactive | 03D: Gaming |
| Mainland (China) | Tencent | THE ROLE | TENCENT CHARITY | Craft | 11C: Video Direction/Editting/Cinematography |
| Mainland (China) | Ogilvy Shanghai | Piracy Blockr | FocusFilm Media | Interactive | 03C: Ambiant/Environmental |
| Mainland (China) | Ogilvy Shanghai | Voice Doodler | Illuma, Wyeth | Design | 09G: UI/UX Design |
| Mainland (China) | CIG | ?Get You Along?Creative Aminated Ads for HUAWEI P40 Series | Huawei Device Co., Ltd. | Craft | 11F: Animation/Visual Effects/Motion Graphics |
| Mainland (China) | Shanghai Tian Yu Kong Advertising Agency | Poem POS Terminals | China UnionPay Co., Ltd. | Interactive | 03C: Ambiant/Environmental |
| Mainland (China) | Anomaly Shanghai | The Nomad Hotel by MINI | MINI China | Branded Entertainment | 10B: Branded IP |
| Mainland (China) | inyoung | Dunhuang?s Future Museum | Tencent Foundation | Design | 09G: UI/UX Design |
| Mainland (China) | LxU | Plug-ins | Sandbox Immersive Festival | Craft | 11F: Animation/Visual Effects/Motion Graphics |
| Mainland (China) | SenseTeam | Forge Ahead | SHENZHEN FASHION WEEK | Design | 09B: Logo & Brand Identity |
| Mainland (China) | REDBANK?Hong An? | Keep all intruders at bay | 360 | Craft | 11A: Art Direction/Illustration/Typography |
| Mainland (China) | Guangzhou kanjian advertising Co. LTD | Books are the refuge of the human soul. | Read for yourself | Craft | 11A: Art Direction/Illustration/Typography |
| Mainland (China) | Shanghai Guotai | NEXT STOP: A NEW LIFE | JALA Corporation | Public Service & CSR | 06B: Corporate |
| Mainland (China) | The Nine Shanghai | Handheld Concert | Rokid | Direct Marketing | 12C: Live Events/In-Store |
| Mainland (China) | TOPic | Mysterious visitors to the Bakery | Tencent Charity | Public Service & CSR | 06B: Corporate |
| Mainland (China) | BBDO China | Don?t Hang Your Privacy Out | BSH Home Appliances (China) Co., Ltd | Branded Entertainment | 10A: Branded Video & Film |
| Mainland (China) | BlueFocus Digital | Liberating Our Periods ? Libresse Women Marketing Campaign | Vinda Trading Company LTD. | Cross-Platform | 04B: Integrated Campaign |
| Mainland (China) | XIEXIE DESIGN | FRESH BLOOD DG YOUTH | Dongguan Cultural Center | Design | 09B: Logo & Brand Identity |
| Mainland (China) | ZHENG&Co. | Dome To Home | Mogao Cave | Craft | 11A: Art Direction/Illustration/Typography |
| Mainland (China) | ????TGideas | HONER OF KINGS Yue Opera: Shangguan Wan er invites you to be a director of Yue Opera | †tencent games | Interactive | 03D: Gaming |
| Mainland (China) | W | Back to Wuhan | bilibili | Branded Entertainment | 10C: Branded Music |
| Mainland (China) | Klue | Contactless Partner Workouts | Nike | Direct Marketing | 12A: Social Media/Online |
| Mainland (China) | Heaven&Hell | #NOT UNCOMMON | TMALL | Design | 09E: Publication |
| Mainland (China) | AKQA | Create with Airmax | Nike Japan | Craft | 11A: Art Direction/Illustration/Typography |
| Mainland (China) | Greenichi | Xiang Ba Lao | 88rising | Craft | 11F: Animation/Visual Effects/Motion Graphics |
| Mainland (China) | R/GA Shanghai | The Lesson | Nike | Film & Video | 02D: Online film & video |
| Mainland (China) | SG Group | Set Sail | bilibili | Film & Video | 02D: Online film & video |
| Mainland (China) | Mccann Shanghai | Beautiful shit | Baidu | Direct Marketing | 12A: Social Media/Online |
| Malaysia | Hakuhodo Malaysia | Drought | Greenpeace Malaysia | Public Service & CSR | 06A: Non-Profit |
| Malaysia | TBWA\ Kuala Lumpur | The Singing Pizza | Pizza Hut Malaysia | Interactive | 03C: Ambiant/Environmental |
| Malaysia | Naga DDB Tribal | KFC You Soon | KFC Malaysia | Film & Video | 02D: Online film & video |
| Malaysia | Grey Malaysia | your plastic diet | WWF | Public Service & CSR | 06A: Non-Profit |
| Malaysia | Publicis Groupe Malaysia | Deria Takbir (The Unheard Prayer) | Maxis | Innovation | 05A: Product Innovation |
| Nepal | Outreach Nepal Pvt. Ltd. | #BASICHUMANITY | Outreach Nepal Pvt. Ltd. | Public Service & CSR | 06B: Corporate |
| Nepal | Creo Communications Pvt. Ltd. | #TogetherAhead | Nabil Bank Limited | Public Service & CSR | 06B: Corporate |
| New Zealand | Colenso BBDO | Play | Spark | Mobile | 07B: Advertising on Mobile Devices |
| New Zealand | Colenso BBDO | Pre-Check | Breast Cancer Foundation New Zealand | Mobile | 07A: Mobile Applications |
| New Zealand | Colenso BBDO | Checkout Checkpoint | Bank of New Zealand | Direct Marketing | 12A: Social Media/Online |
| Pakistan | Ogilvy Pakistan | Eidipaisa | Easypaisa | Cross-Platform | 04B: Integrated Campaign |
| Pakistan | Ogilvy Islamabad | Naming the invisible with Digital Birth Registration | Telenor Pakistan | Innovation | 05C: Digital Service Innovation |
| Pakistan | Ogilvy Islamabad | The Prosperous Farmer 7272 | Telenor Pakistan | Cross-Platform | 04B: Integrated Campaign |
| Philippines | fcbmanila | Bank the Way You Live | Union Bank of the Philippines | Film & Video | 02D: Online film & video |
| Philippines | dentsu one manila | Ginebra Frontliner Labels | Ginebra San Miguel | Direct Marketing | 12A: Social Media/Online |
| Philippines | Ogilvy Philippines | Kentucky Fried Crossing | KFC | Social Media | 08E: Community Building/Managing |
| Philippines | GIGIL | Its OK to Cry | Padayon | Film & Video | 02D: Online film & video |
| Philippines | BBDO Guerrero | Font Books | Reading Association of the Philippines | Craft | 11A: Art Direction/Illustration/Typography |
| Philippines | BBDO Guerrero | Stop The Spread | National Union of Journalists of the Philippines | Public Service & CSR | 06A: Non-Profit |
| Singapore | Ogilvy Singapore | The Relaxing Sound of Rain | Simon Community Northern Ireland | Craft | 11D: Sound Design/Music |
| Singapore | Ogilvy Singapore | The Crunching Sound of a Plastic Bag | Simon Community Northern Ireland | Craft | 11D: Sound Design/Music |
| Singapore | Ogilvy Singapore | Homeless ASMR | Simon Community Northern Ireland | Cross-Platform | 04B: Integrated Campaign |
| Singapore | UFHO | Hopersand | B‹“O UFHO | Design | 09C: Typography |
| Singapore | Ogilvy Singapore | Please Arrest Me | RIT Foundation | Public Service & CSR | 06A: Non-Profit |
| Singapore | Iris | Sentimental Things | Netflix | Direct Marketing | 12C: Live Events/In-Store |
| Singapore | Practice Theory | DE:VOTED (Publication) | INSTINC Studio | Craft | 11A: Art Direction/Illustration/Typography |
| Singapore | DDB Group Singapore | The Frog Prince | PUB, Singapore’s National Water Agency | Craft | 11C: Video Direction/Editting/Cinematography |
| Singapore | DDB Group | Stronger Together | Ministry of Communications and Information | Craft | 11C: Video Direction/Editting/Cinematography |
| Singapore | Toaster | Google Insta-Highlights | Google Thailand | Direct Marketing | 12A: Social Media/Online |
| Sri Lanka | TBWA\Sri Lanka | Prima KottuMee Raban Mashup | Ceylon Agro Industries Ltd | Social Media | 08E: Community Building/Managing |
| Sri Lanka | TBWA\Sri Lanka | AURA INCENSE BARRICADE | D’LAS INTERNATIONAL (PVT) LTD | Direct Marketing | 12B: Cross-platform |
| Taiwan (China) | CHENG YU Cloth Craft Co.Ltd. | The memory recorder. | CHENG YU Cloth Craft Co.Ltd. | Design | 09D: Packaging Design |
| Taiwan (China) | Wunderman Thompson Taipei | Blood Beacon | Taipei Blood Center | Public Service & CSR | 06A: Non-Profit |
| Taiwan (China) | Wunderman Thompson Taipei | 15 cm Hair Donation | Cancer Tumor Patients Aid Associations | Public Service & CSR | 06A: Non-Profit |
| Taiwan (China) | Wunderman Thompson Taipei | My variety father | E-Life Home Appliance Mall | Film & Video | 02C: Viral Video |
| Taiwan (China) | Ogilvy Taiwan | Pxmart’s Hungry Ghost Festival#NiceToMeetYou | PXMART | Craft | 11B: Copywriting/Scriptwriting |
| Taiwan (China) | Ogilvy Taiwan | BenQ – Be In the Now | BenQ | Film & Video | 02D: Online film & video |
| Taiwan (China) | Ogilvy Taiwan | IKEA 2021 Animal Crossing Catalogue | IKEA | Interactive | 03D: Gaming |
| Taiwan (China) | Ogilvy Taiwan | Not-an-Accident Family | Volkswagen Taiwan | Film & Video | 02D: Online film & video |
| Taiwan (China) | Ogilvy Taiwan | TA YA – Steady Power – History | Ta Ya Electric Wire & Cable | Craft | 11B: Copywriting/Scriptwriting |
| Taiwan (China) | ADK TAIWAN | You Are How You Slurp | Uni President | Branded Entertainment | 10A: Branded Video & Film |
| Taiwan (China) | Bremen Digital Creative | FamilyMart Sound collection | FamilyMart | Film & Video | 02D: Online film & video |
| Taiwan (China) | BBDO Taiwan | Let?s wash away one more deadly virus ? prejudice. Support the LGBTQ+ community. | Taiwan Tongzhi (LGBTQ+) Hotline Association | Interactive | 03C: Ambiant/Environmental |
| Taiwan (China) | Dentsu Mcgarrybowen Taiwan | Lifequake | Tung Ho Steel | Public Service & CSR | 06B: Corporate |
| Taiwan (China) | Medialand Digital Strategy Limited | Social Distancing Mooncake | Medialand Digital Strategy Limited | Direct Marketing | 12B: Cross-platform |
| Taiwan (China) | Growww Media Co., Ltd. | Braun x Formosa Chang??The Shave Chang?s 60-Year Beard Challenge? | HENG LEONG HANG CO. LTD | Print & Outdoor | 01B: Outdoor |
| Taiwan (China) | Dentsu One (Taipei) | A Letter To Those Who Cancelled Their Reservations | Sha Lian Dun | Public Service & CSR | 06A: Non-Profit |
| Taiwan (China) | 演镜互动 | JUST DO IT CHALLENGE | BRS Nike Taiwan Inc | Interactive | 03B: Online Advertising |
| Thailand | Ogilvy & Mather a branch office of WPP (Thailand) Ltd. | For every imagination | DKSH (Thailand) Limited | Print & Outdoor | 01A: Print & Posters |
| Thailand | CJ WORX | LESSSALT | Thai Health Promotion Foundation | Public Service & CSR | 06A: Non-Profit |
| Thailand | The Leo Burnett Group Thailand | Gunfight | Thai Health Promotion Foundation | Branded Entertainment | 10A: Branded Video & Film |
| Thailand | Ogilvy & Mather a branch office of WPP (Thailand) Ltd. | ME by TMB – My Goal | TMB Bank Public Company Limited | Film & Video | 02A: Television |
| Thailand | GREYnJ United Bangkok | Concentration | KASIKORN LINE | Branded Entertainment | 10A: Branded Video & Film |
| Thailand | Wolf BKK | Don’t Die Till That Day | Central Department Store | Film & Video | 02D: Online film & video |
| Thailand | Wolf BKK | Slow Moment | Oriental Princess | Film & Video | 02D: Online film & video |
| Thailand | DREAM RIDERS | TMB Donation Bib | TMB Bank Public Company Limited | Direct Marketing | 12C: Live Events/In-Store |
| Thailand | Choojai & Friends | The Watch To Sleep Movies | Night Night | Film & Video | 02C: Viral Video |
| Thailand | SOUR Bangkok | SangSom Portfunlio | Thai Beverage Ltd. | Craft | 11A: Art Direction/Illustration/Typography |
| Thailand | Wunderman Thompson Thailand | Stay Home Miles Exchange | Thai Airways | Direct Marketing | 12A: Social Media/Online |
| Thailand | BBDO Bangkok Ltd. | Marathon | Ford | Craft | 11C: Video Direction/Editting/Cinematography |
| United Arab Emirates | Havas DXB | Durex Every Day | Reckitt Benckiser | Social Media | 08A: Branded Social Posts |
| United Arab Emirates | Havas DXB | NatGeo Overshoot Calendar | National Geographic Abu Dhabi | Public Service & CSR | 06B: Corporate |
| Vietnam | DDB & Tribal Vietnam | The True Cost of Plastic | Prudential | Public Service & CSR | 06A: Non-Profit |
| Vietnam | DDB & Tribal Vietnam | The True Cost of Plastic | Prudential | Cross-Platform | 04A: Experiential Marketing |
| Vietnam | DENTSU REDDER | GO FOR LOVE – BITIS HUNTER | BITI’S VIETNAM | Social Media | 08E: Community Building/Managing |
| Vietnam | DENTSU REDDER | BITIS HUNTER – CANVAS OF PRIDE | BITI’S VIETNAM | Social Media | 08F: Use of Social Data & Insights |
| Vietnam | DENTSU REDDER | HANOI RISING | BITI’S VIETNAM | Craft | 11A: Art Direction/Illustration/Typography |
For more information, please email awards@oneshow.cn or visit www.oneshow.asia.
The One Show Greater China Awards was founded in 2014 by The One Club for Creativity, following the world’s growing respect and attention towards the Chinese creative market and its unique culture.
