MUMBAI, INDIA — PR and integrated communications agency Approach Communications has been recognized with PR Company of the Year at The Business Tycoon Awards organized by Aristocrat Media, held at Hilton Mumbai International Airport Hotel.
The award was received by Director of Approach Communications Sonu Tyagi. Approach Communications also recently bagged the Service Excellence Award by Worldwide Marketing Organization and The Biz India 2010 Award given by the World Confederation of Business.
In total, the agency has received over 40 awards in diverse sectors such as healthcare, pharmaceuticals, real estate, insurance, media, marketing, and more.
“For our company to be felicitated with the PR Company of the Year Award for the work done in the public relations and integrated marketing communications industry is incredibly gratifying,” Sonu said.
“I believe that the work of all the departments of this company, from branding to media relations, image management, content creation, public affairs, event management, perception management, and all the other departments, delivered a wholly immersive experience that made us win the esteemed award. I believe that Approach Communications sets a new standard and a new benchmark against which other PR companies will be measured in the future.”
He continued, “This latest award is a terrific validation of the creative leadership of Approach Communications. Of course, our contribution would not have been possible without the vision and leadership of each and every team member. I salute all of them for their drive and conviction in bringing immense honor to our company.”
Farooq Shaikh, founder of Aristocrat Media & The Business Tycoon Awards said, “We have followed the international norms as regards the criteria for selecting the awardees. Like, there are several parameters that are gone through by the jury members. Each entry is evaluated on the basis of their focus and input of hard work in their field and the best one is selected by the jury members.”
“Either the work done by the organization as a whole in its particular sector or the CEO or the entrepreneur falls in the individual’s category,” he shared. “There were 2 broader categories that are differentiated like the felicitation to the Organization and the other being felicitation to the Individual.”
Approach Communications group also has a celebrity management and film productions company, Approach Entertainment, apart from a Bollywood and entertainment newswire, Approach Bollywood. The group also has charitable spiritual organization Go Spiritual India.
Approach Entertainment is a full-fledged entertainment marketing company with specialized verticals in celebrity management, film productions, advertising and corporate film productions, film marketing, events, and entertainment marketing. Approach Entertainment is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, and Jalandhar.
