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MANILA, PHILIPPINES — Empowering people is at the heart of this year’s winners of the coveted Asia Pacific Tambuli Awards 2021. Among the hundreds of entries that were submitted, those that empower the marginalized made waves the most.
The “New National Anthem Edition” by Impact BBDO United Arab Emirates for An Nahar Newspaper which won gold made its mark among the judges.
“Moving people is really important. There are lots of different ways that we respond as human beings,” said Malcolm Poynton. In an interview with the word on creativity, Poynton emphasized the premise of brands doing good to make the world better in many respects.
“My personal belief is, brands have no place in the world today, unless they are doing good.”
He noted that one thing that makes Tambuli different from other award shows is how it celebrates brands of scale trying to do good.
Another winning entry is McClassroom by Leo Burnett Manila.
These awardees, according to Mark Tutssel, transcend advertising and creates something far more valuable for people.
The Executive Jury Chair said that the overarching theme for this year was creating human value exemplified in the eight brands that brought home gold: McDonald’s, Samsung, 7-Eleven, Telenor, Warner Music, and An-Nahar Newspaper.
Meanwhile, for Jury President for humanity and culture Merlee Jayme, two points were the basis of declaring the winners: the first being brand relevance, its authenticity that had a profound effect on people; second being human insights that created these brilliant, brilliant solutions.
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