NEW YORK, USA — The prestigious London International Awards (LIA), continuing its tradition of a total focus on creativity is pleased to reveal its 2021 winners from across 25 media.
LIA, which was created for creatives, awarded 16 Grand LIAs, 148 Gold, 332 Silver, and 467 Bronze winners. There were also 340 finalists who made the shortlist. The high-caliber judges from across the planet judged virtually over several weeks; each juror viewed and scored every entry within their medium before meeting together in virtual judging rooms. Each jury along with their president convened virtually for the final round of judging to decide the trophy winners and ensure all work was judged equally through careful deliberations and robust discussions.
Asia took home 139 statues at LIA 2021, including a Grand LIA, 18 Gold, 50 Silver, and 70 Bronze statues. They also attained 73 finalists.
Ogilvy was named Global Network Of The Year and Regional Network Of The Year for Asia. Wins from Ogilvy Beijing, Ogilvy Shanghai, Ogilvy Hong Kong, Ogilvy India, Geometry Ogilvy Japan, Ogilvy Pakistan, Ogilvy Philippines, Ogilvy Singapore, Ogilvy Taiwan, Ogilvy Group Thailand, and Memac Ogilvy Dubai contributed to this award.
Dentsu Inc., Tokyo was awarded the Package Design Grand LIA for Pocky titled “The Gift”. In addition, they were awarded five Gold, three Silver, four Bronze statues, and a Finalist. These statue wins brought the agency the success of being named Regional Agency Of The Year for Asia.
PEN Inc., Tokyo, and Creative Power Unit, Tokyo tied for Regional Design Company Of The Year for Asia; both companies being credited for work for Pocky titled “The Gift” that won Dentsu Inc. three statues – a Grand, a Gold, and a Silver.
Ashwini Deshpande, Co-founder / Director of Elephant Design and LIA Design and Package Design Jury President stated, “When you see good work, it doesn’t just do what it’s supposed to, it moves you emotionally. This year, the focus of the jury was to award work that’s delightful, authentic, and that seizes the moment. The Burger King rebranding for Design and Pocky “The Gift” for Package Design are outstanding pieces of work that fulfill those criteria.”
Knights Media & Films, Mumbai was named Regional Production Company Of The Year for Asia, being credited for work won by Ogilvy Singapore.
Barbara Levy, President of LIA, said, “Asia has once again shown the power of its creativity. There is a Grand LIA in Package Design from Japan. And Ogilvy has been named Global Network of the Year with strong support in the statue tally from China, Hong Kong, India, Japan, Pakistan, Philippines, Singapore, Taiwan, Thailand, and United Arab Emirates. Congratulations to all winners!”
In total, 963 LIA statues and 340 finalists were awarded to 53 countries with the United States leading with 217 awards, followed by the United Kingdom with 93, Germany with 92, and Australia with 75 statue winners.
Share your wins! This year we have created digital statues personalized for your awards! To download your digital assets go to: https://liaawardswinners.com/
#LIAawards #CreatedforCreatives #LIAjudging #creativity #awards
ASIA WINNERS AND FINALISTS (listed alphabetically by country)
CHINA is awarded 28 Statues – 3 Gold, 11 Silver, and 14 Bronze, as well as, 11 Finalists
Amber China, Shanghai
· Gold – Health & Wellness – Craft – Animation for Durex and VolvoXC40 titled “Safely Feel The Real World”
· Silver – Design – Motion Graphics – Animation for Durex and VolvoXC40 titled “Safely Feel The Real World”
· Finalist – Digital – Animation/Motion Graphics for Durex and VolvoXC40 titled “Safely Feel The Real World”
ShenZhen Lingyun Creative Packaging Design, ShenZhen
· Gold – Package Design – Liquors/Spirits for ZhiHou Baijiu
· Bronze – Package Design – Liquors/Spirits for WuDu – Black Porcelain
TBWA\China, Shanghai
· Gold – Design – Experiential Design for BMW China titled “BMW: The X2 Project Sanyuanli”
· Silver – Branded Entertainment – Branded IP for BMW China titled “Bayier’s Spring Festival”
· Silver – Branded Entertainment – Scripted Short Film for BMW China titled “Bayier’s Spring Festival”
· Silver – Design – Retail Space for BMW China titled “BMW: The X2 Project Sanyuanli”
Cheil PengTai Beijing, Beijing
· Silver – Digital – Gaming for Samsung titled “The Cost of Bullying”
· Bronze – Branded Entertainment – Games for Samsung titled “The Cost of Bullying”
· Bronze – Branded Entertainment – Social Awareness for Samsung titled “The Cost of Bullying”
· Bronze – Digital – Innovative Use of Digital for Samsung titled “The Cost of Bullying”
· Bronze – Health & Wellness – Social Responsibility/Awareness for Samsung titled “The Cost of Bullying”
Dans Digital, Shenzhen
· Bronze – Production & Post-Production – Visual Effects for Qianhai titled “The Future of Qianhai”
Final Frontier, Shanghai
· Bronze – Production & Post-Production – 2D and Stop Motion Animation for LUX titled “Born This Way”
Lin Shaobin Design, Shenzhen
· Bronze – Package Design – Beverages – Non-Alcoholic for Dali titled “Dali Mixed Tea”
Match, Shanghai
· Silver – Music Video – Visual Effects for Yawei Yuan\Tia Ray titled “Be The Legend”
· Bronze – Production & Post-Production – Cinematography for Lenovo titled “All Powerful”
McCann Health, Shanghai
· Silver – Pharma & Medical – Craft – Cinematography for Green Valley – 971 titled “The Numbers”
· Silver – Pharma & Medical – Craft – Direction for Green Valley – 971 titled “The Numbers”
Ogilvy Beijing, Beijing
· Silver – Evolution – Creative Technology for Huawei titled “5G Kung Fu Showdown”
· Finalist – Branded Entertainment – Virtual Reality for Huawei titled “5G Kung Fu Showdown”
· Finalist – Evolution – Virtual Reality for Huawei titled “5G Kung Fu Showdown”
Ogilvy Shanghai, Shanghai
· Silver – Branded Entertainment – Entertainment Audio for Illuma, Wyeth titled “Voice Doodler”
· Silver – Branded Entertainment – Zeitgeist for Illuma, Wyeth titled “Voice Doodler”
· Bronze – Digital – UI – User Interface & Navigation for Illuma, Wyeth titled “Voice Doodler”
· Bronze – Radio & Audio – Zeitgeist for Illuma, Wyeth titled “Voice Doodler”
· Finalist – Digital – Branded Content for Illuma, Wyeth titled “Voice Doodler”
· Finalist – Health & Wellness – Homeopathic/Natural Remedies for Illuma, Wyeth titled “Voice Doodler”
· Finalist – Health & Wellness – Innovation for Illuma, Wyeth titled “Voice Doodler”
Tencent, Shenzhen
· Bronze – Design – Direct Marketing – Business-to-Business for Tencent WE Summit titled “Micro Universe”
· Bronze – Design – Digital Installations for Tencent Youth Science Festival titled “IMARS Cinema”
· Bronze – Production & Post-Production – 2D and Stop Motion Animation for United Nations – 2030 SDGs titled “The Penguin and The Whale”
· Finalist – Branded Entertainment – Social Awareness for United Nations – 2030 SDGs titled “The Penguin and The Whale”
· Finalist – Digital – Visual Design for WeChat titled “Moonments”
· Finalist – Design – Zeitgeist for WeChat titled “Moonments”
OPPO
· Finalist – Production & Post-Production – Visual Effects for FIND X3 Pro titled “Awaken Colour”
The Nine Shanghai, Shanghai
· Finalist – Design – Installations/Displays for Yan Ji You Bookstore titled “Guess Which Book Is It?”
HONG KONG takes home 8 Statues – 2 Gold, 2 Silver and 4 Bronze, as well as seven Finalists.
Ogilvy Hong Kong, Hong Kong
· Gold – Integration – Direct Marketing for Pizza Hut titled “Pizza Hut x IKEA SÄVA”
· Gold – Integration – Retail for Pizza Hut titled “Pizza Hut x IKEA SÄVA”
Cheil, Hong Kong
· Silver – Design – Use of Photography Campaign for Volkswagen titled “Abandoned Station 1″, “Abandoned Station 2”, “Abandoned Station 3”
· Bronze – Design – Poster Campaign for Volkswagen titled “Abandoned Station 1”, “Abandoned Station 2”, “Abandoned Station 3”
· Bronze – Print – Use of Illustration Campaign for Chupa Chups titled “Street Fighter”, “Claw Machine”, “Racing Car”
· Bronze – Print – Use of Photography Campaign for Volkswagen titled “Abandoned Station 1″, “Abandoned Station 2”, “Abandoned Station 3”
· Finalist – Billboard – Use of Photography Campaign for Volkswagen titled “Abandoned Station 1”, “Abandoned Station 2”, “Abandoned Station 3”
· Finalist – Poster – Use of Illustration Campaign for Chupa Chups titled “Street Fighter”, “Claw Machine”, “Racing Car”
McCann Worldgroup, Hong Kong
· Silver – Digital – Illustration for Cigna titled “Stress Portraits”
· Bronze – Health & Wellness – Craft – Visual Effects for Cigna titled “Stress Portraits”
· Finalist – Design – Data Visualization for Cigna titled “Stress Portaits”
· Finalist – Health & Wellness – Creative Use of Data for Cigna titled “Stress Portraits”
· Finalist – Health & Wellness – Innovation for Cigna titled “Stress Portraits”
· Finalist – Health & Wellness – Craft – Art Direction for Cigna titled “Stress Portraits”
Havas Hong Kong, Hong Kong
· Finalist – Design – Use of Illustration for Jane Goodall Institute titled “Chimpanic”
INDIA was awarded 24 coveted LIA statues – 6 Silver statues and 18 Bronze statues. There were also 11 Finalists
Cheil India, Gurugram
· Silver – Design – Innovative Use of Design for Samsung Good Vibes titled “Now, Words Aren’t Just Heard, But Felt.”
· Silver – Digital – Apps for Samsung Good Vibes titled “Now, Words Aren’t Just Heard, But Felt.”
· Bronze – Digital – Innovative Use of Digital for Samsung Good Vibes titled “Now, Words Aren’t Just Heard, But Felt.”
· Bronze – Evolution – Brand Action for Samsung Good Vibes titled “Now, Words Aren’t Just Heard, But Felt.”
· Finalist – Design – Non-Profit for Samsung Good Vibes titled “Now, Words Aren’t Just Heard, But Felt.”
· Finalist – Evolution – Creative Technology for Samsung Good Vibes titled “Now, Words Aren’t Just Heard, But Felt.”
· Finalist – Evolution – Technology Development for Samsung Good Vibes titled “Now, Words Aren’t Just Heard, But Felt.”
Chrome Pictures, Mumbai
· Bronze – Production & Post-Production – Direction for Dove titled “StopTheBeautyTest”
· Bronze – Production & Post-Production – Direction for Facebook titled “Pooja Didi”
DDB Mudra Group, Mumbai
· Silver – Package Design – Structural Packaging for McDonald’s titled “EatQual”
· Bronze – Digital – Cosmetics/Toiletries for Stayfree titled “It’s Just A Period”
· Bronze – Package Design – Retailer Packaging for McDonald’s titled “EatQual”
· Finalist – Evolution – Media Innovation for Spotify titled “#PlayThis”
· Finalist – Evolution – Social Media for Spotify titled “#PlayThis”
Dentsu Impact (A Dentsu MB agency), Gurgaon
· Bronze – Production & Post-Production – Performance/Casting for My Choices Foundation titled “Chotu Ka Childhood”
Ogilvy India, Gurgaon
· Bronze – Package Design – Use of Illustration Product Line for 100 Pipers titled “The Legacy Project”
Ogilvy India, Mumbai
· Silver – Creative Use of Data – Data-Led Targeting for Cadbury Celebrations titled “#NotJustACadburyAd”
· Silver – Social Media & Influencers – Beauty for Dove titled “Stop The Beauty Test”
· Silver – Social Media & Influencers – PSA for Dove titled “Stop The Beauty Test”
· Bronze – Creative Use of Data – Real-Time Data for Cadbury Celebrations titled “#NotJustACadburyAd”
· Bronze – Digital – Corporate Image/Social Awareness for Dove titled “Stop The Beauty Test”
· Bronze – Digital – Cosmetics/Toiletries for Dove titled “Stop The Beauty Test”
· Bronze – Evolution – Best Use of Real Time Advertising for Cadbury Celebrations titled “#NotJustACadburyAd”
· Bronze – Health & Wellness – Craft – Direction for Savlon titled “Savlon Artist”
· Bronze – TV/Cinema – Cosmetics/Toiletries for Dove titled “Stop The Beauty Test”
· Bronze – TV/Cinema – Household Products for Fevicol titled “Sofa”
· Bronze – TV/Cinema – Corporate Image/Social Awareness for Savlon titled “Savlon Artist”
· Bronze – TV/Cinema – Zeitgeist for Savlon titled “Savlon Artist”
· Finalist – Creative Use of Data – Data-Led Creativity for Cadbury Celebrations titled “#NotJustACadburyAd”
· Finalist – Evolution – Media Innovation for Cadbury Celebrations titled “#NotJustACadburyAd”
· Finalist – Health & Wellness – Education and Services for Savlon titled “Savlon Artist”
· Finalist – Online Film – Corporate Image/Social Awareness for Savlon titled “Savlon Artist”
· Finalist – TV/Cinema – Branded Content for Savlon titled “Savlon Artist”
VMLY&R Commerce, Mumbai
· Bronze – Health & Wellness – OTC – Over-the-Counter for Lifebuoy titled “Hackwashing”
· Finalist – Ambient & Activation – Cosmetics/Toiletries for Lifebuoy titled “Hackwashing”
INDONESIA – Hakuhodo International in Jakarta was awarded two Silver and two Bronze statues, bringing Indonesia’s total metal count to four.
Hakuhodo International Indonesia, Jakarta
· Silver – Poster – Art Direction Campaign for Sushi Sei – Flavour of Home titled “Sake Sushi House”, “Tamago Sushi House”, “Ika Sushi House”, “Maguro Sushi House”, “Tako Sushi House”
· Silver – Print – Use of Illustration Campaign for Sushi Sei – Flavour of Home titled “Sake Sushi House”, “Tamago Sushi House”, “Ika Sushi House”, “Maguro Sushi House”, “Tako Sushi House”
· Bronze – Design – Use of Illustration Campaign for Sushi Sei – Flavour of Home titled “Sake Sushi House”, “Tamago Sushi House”, “Ika Sushi House”, “Maguro Sushi House”, “Tako Sushi House”
· Bronze – Poster – Use of Illustration Campaign for Sushi Sei – Flavour of Home titled “Sake Sushi House”, “Tamago Sushi House”, “Ika Sushi House”, “Maguro Sushi House”, “Tako Sushi House”
JAPAN was awarded 19 Statues – a Grand LIA, five Gold, five Silver and eight Bronze statues; they also attained six Finalists.
Dentsu dominated the field, winning a Grand LIA in Package Design.
Dentsu Inc., Tokyo
· Grand – Package Design for Pocky titled “The Gift”
· Gold – Branded Entertainment – Scripted Feature Film for Chicken Ramen Akuma no Kimura titled “Stress-inducing Timer”
· Gold – Digital – Apps for Tuna Scope / AI Tuna titled “Tuna Scope 2020”
· Gold – Digital – Creative Use of Data for Tuna Scope / AI Tuna titled “Tuna Scope 2020”
· Gold – Digital – Foods for Tuna Scope / AI Tuna titled “Tuna Scope 2020”
· Gold – Package Design – Confections/Snacks for Pocky titled “The Gift”
· Silver – Design – Art Direction for Mori Building titled “Designing Tokyo”
· Silver – Design – Brand Identity for Pocky titled “The Gift”
· Silver – Transformative Business Impact – Creative Operational Transformation for Tuna Scope / AI Tuna titled “Tuna Scope 2020”
· Bronze – Evolution – Creative Technology for Tuna Scope / AI Tuna titled “Tuna Scope 2020”
· Bronze – Evolution – Technology Development for Tuna Scope / AI Tuna titled “Tuna Scope 2020”
· Bronze – Production & Post-Production – Direction for Mori Building titled “Designing Tokyo”
· Bronze – Production & Post-Production – Visual Effects for Mori Building titled “Designing Tokyo”
· Finalist – Production & Post-Production – 2D and Stop Motion Animation for Ryokuoushoku Shakai titled “Mela!”
Dentsu Craft Tokyo, Tokyo
· Silver – Digital – Art Direction for Yakushima Treasure titled “Yakushima Treasure Another Live from Yakushima”
· Bronze – Digital – Innovative Use of Digital for Yakushima Treasure titled “Yakushima Treasure Another Live from Yakushima”
· Bronze – Music Video – Visual Effects for Yakushima Treasure titled “Mogari-Bune/Higashi”
· Finalist – Design – Creative Use of Data for Yakushima Treasure titled “Yakushima Treasure Another Live from Yakushima”
Geometry Ogilvy Japan, Tokyo
· Silver – Digital – Creative Use of Data for IBM titled “Second Life”
· Bronze – Evolution – Brand Action for IBM titled “Second Life”
· Bronze – Transformative Business Impact – Purpose for IBM titled “Second Life”
· Finalist – Creative Use of Data – Data Integration for IBM titled “Second Life”
· Finalist – Creative Use of Data – Data-Led Creativity for IBM titled “Second Life”
· Finalist – Transformative Business Impact – Customer Experience for IBM titled “Second Life”
Syn Music, Tokyo
· Finalist – Radio & Audio – Sound Design for Fiat 500e titled “Creating the Voice for the Fiat 500e”
KOREA brought home three Bronze statues and seven Finalists.
Cheil Worldwide, Seoul
· Bronze – Evolution – Product Innovation for EMART titled “Light Saver”
· Finalist – Design – Installations/Displays for Samsung Mobile titled “Galaxy Graffiti”
· Finalist – Digital – UX – User Experience for Samsung Mobile titled “Galaxy Graffiti”
· Finalist – Evolution – Experiential for EMART titled “Safe Sale”
Innocean Worldwide, Seoul
· Bronze – Design – Product Design for Paracosm Studio titled “Air Padding”
· Bronze – Evolution – Experiential for Hyundai Motor Group titled “Little Big e-Motion”
· Finalist – Evolution – Technology Development for Hyundai Motor Group titled “Little Big e-Motion”
· Finalist – Health & Wellness – Craft – Typography for The Cheering Bandage titled “The Cheering Bandage”
· Finalist – Branded Entertainment – Scripted Short Film for Hyundai Card titled “Believe it or Not”
d’strict holdings, Inc., Seoul
· Finalist – Design – Spatial Design for Immersive Media Art Exhibition titled “ARTE MUSEUM JEJU”
LEBANON – Leo Burnett Beirut brought a Silver LIA statue home to Lebanon
Leo Burnett Beirut, Beirut
· Silver – Branded Entertainment – Social Awareness for ABAAD Resource Center for Gender Equality titled “#SafetyForSafekeepers- Baklava Got Legs”
PAKISTAN brought home eight coveted LIAs – three Gold, four Silver and one Bronze. They also attained three finalists. All Pakistan’s awards contributed to Ogilvy being named Global Network Of The Year.
Ogilvy Pakistan, Islamabad
· Gold – Digital – Apps for Telenor Pakistan titled “Naming the Invisible by Digital Birth Registration”
· Gold – Transformative Business Impact – Purpose for Telenor Pakistan titled “Naming the Invisible by Digital Birth Registration”
· Gold – Transformative Business Impact – Innovative Community Experience for Telenor Pakistan titled “Naming the Invisible by Digital Birth Registration”
· Silver – Ambient & Activation – Corporate Image/Social Awareness for Telenor Pakistan titled “Naming the Invisible by Digital Birth Registration”
· Silver – Ambient & Activation – Direct Marketing – Consumer for Telenor Pakistan titled “Naming the Invisible by Digital Birth Registration”
· Silver – Digital – Corporate Image/Social Awareness for Telenor Pakistan titled “Naming the Invisible by Digital Birth Registration”
· Silver – Non-Traditional – Corporate Image/Social Awareness for Telenor Pakistan titled “Naming the Invisible by Digital Birth Registration”
· Bronze – Evolution – Brand Action for Telenor Pakistan titled “Naming the Invisible by Digital Birth Registration”
· Finalist – Ambient & Activation – Electronics/Tech Equipment for Telenor Pakistan titled “Naming the Invisible by Digital Birth Registration”
· Finalist – Evolution – Technology Development for Telenor Pakistan titled “Naming the Invisible by Digital Birth Registration”
· Finalist – Health & Wellness – Tech and Personal Devices for Telenor Pakistan titled “Naming the Invisible by Digital Birth Registration”
PHILIPPINES is awarded one Gold LIA, one Silver and two Bronze Statues and two Finalists.
Ogilvy Philippines, Manila was awarded two LIA Statues. These wins attributed to Ogilvy being named Global Network Of The Year.
· Gold – Design – Use of Illustration Campaign for Tokyo Tokyo titled “Bike”, “Bridge”, “Road”
· Silver – Design – Poster Campaign for Tokyo Tokyo titled “Bike”, “Bridge”, “Road”
GIGIL, Manila
· Bronze – Digital – Viral for RC Cola titled “Family”
· Finalist – Online Film – Utilities for Unioil titled “Bart”
TBWA\Santiago Mangada Puno, Makati City
· Bronze – Online Film – Public Service/NGO/Charities for UNICEF Philippines titled “UNICEF Safer KidsPH Toys”
Leo Burnett Group Manila, Makati
· Finalist – Ambient & Activation – Retail for McDonald’s titled “McClassroom”
SINGAPORE brought home a total of 11 Statues – 1 Gold, 3 Silver and seven Bronze, as well as attained six Finalists.
Method and Madness, Singapore
· Gold – Production & Post-Production – CGI Animation for Greenpeace UK titled “Wasteminster – A Downing Street Disaster”
· Bronze – Digital – Animation/Motion Graphics for Greenpeace UK titled “Wasteminster – A Downing Street Disaster”
Forsman&Bodenfors, Singapore
· Bronze – Production & Post-Production – Production Design for Gojek titled “The Flow”
Ogilvy Singapore, Singapore
· Silver – Branded Entertainment – Documentary Short Film for RIT Foundation titled “Please Arrest Me”
· Silver – Branded Entertainment – Social Awareness for RIT Foundation titled “Please Arrest Me”
· Silver – TV/Cinema – Public Service/NGO/Charities for RIT Foundation titled “Please Arrest Me”
· Bronze – Ambient & Activation – Public Service/NGO/Charities for RIT Foundation titled “Please Arrest Me”
· Bronze – Branded Entertainment – Experiential/Live Events for Furry’s Kitchen titled “Food Influencers Tasting Dog Food”
· Bronze – Music & Sound – Experiential Use of Music & Sound for Simon Community Northern Ireland titled “Homeless ASMR”
· Bronze – Non-Traditional – Guerrilla Marketing for RIT Foundation titled “Please Arrest Me”
· Bronze – Online Film – Public Service/NGO/Charities for RIT Foundation titled “Please Arrest Me”
· Finalist – Branded Entertainment – Scripted Short Film for National Crime Prevention Council titled “Prince Charming”
· Finalist – Branded Entertainment – Social Awareness for Simon Community Northern Ireland titled “Homeless ASMR”
· Finalist – Evolution – Social Media for RIT Foundation titled “Please Arrest Me”
Edelman Singapore, Singapore
· Finalist – Branded Entertainment – Social Awareness for Causes for Animals Singapore titled “The Perfect Voiceovers”
· Finalist – Health & Wellness – Animal Health for Causes for Animals Singapore titled “The Perfect Voiceovers”
· Finalist – Online Film – Corporate Image/Social Awareness for Causes for Animals Singapore titled “The Perfect Voiceovers”
TAIWAN took home a total of 10 awards, including 3 Silver statues, four Bronze Statues and three Finalists.
ADK TAIWAN, Taipei
· Silver – Branded Entertainment – Online Series for Uni Noodle titled “You Are How You Slurp”
Grass Jelly Studio, Taipei
· Silver – Music Video – Direction for Hebe Tien titled “One, After Another”
· Bronze – Music Video – Best Music Video for Hebe Tien titled “One, After Another”
· Bronze – Music Video – Visual Effects for Hebe Tien titled “One, After Another”
Leo Burnett Taiwan, Taipei
· Silver – Online Film – Home Furnishings/Appliances for HCG titled “Secrets”
· Finalist – Production & Post-Production – Direction Campaign for McCafe titled “EP1 Prelude”, “EP2 The First Cup”, “EP3 The Second Cup”, “EP4 The Third Cup”
Ogilvy Taiwan, Taipei
· Bronze – Ambient & Activation – Zeitgeist for Vogue titled “Uni-Form”
· Bronze – Design – Innovative Use of Design for Vogue titled “Uni-Form”
· Finalist – Design – Art Direction for Vogue titled “Uni-Form”
Dentsu One Taipei, Taipei
· Finalist – Design – Point-of-Sale for Agriculture Department, New Taipei City Government & Juming Museum titled “Art Festival L(a)unch Box”
THAILAND was awarded 12 coveted Statues – two Gold statues, eight Silver statues and two Bronze LIAs. They also attained four Finalists.
Ogilvy Group Thailand, Bangkok
· Gold – Branded Entertainment – Games for Tourism Authority of Thailand x YGGDRAZIL titled “Home Sweet Home Episode 2”
· Gold – Branded Entertainment – Zeitgeist for Tourism Authority of Thailand x YGGDRAZIL titled “Home Sweet Home Episode 2”
· Silver – TV/Cinema – Confections/Snacks for Voiz Wafer titled “Library”
· Finalist – Online Film – Confections/Snacks for Voiz Wafer titled “Library”
· Finalist – Online Film – Campaign for Voiz Wafer titled “Library Campaign”
GREYnJ UNITED, Bangkok
· Silver – Branded Entertainment – Scripted Short Film for Kulov Vodka titled “6 Takes Of Drama”
· Silver – Branded Entertainment – Documentary Short Film for Pantene titled “A Scripted Life”
Wolf BKK, Bangkok
· Silver – Digital – Weird Wonderful Work for Central Midnight Sale titled “Shop Unfriend”
· Silver – Online Film – Humor for Central Midnight Sale titled “Shop Unfriend”
· Silver – Online Film – Retail for Central Midnight Sale titled “Shop Unfriend”
· Silver – TV/Cinema – Humor for Central Midnight Sale titled “Shop Unfriend”
· Finalist – Branded Entertainment – Scripted Short Film for Central Midnight Sale titled “Shop Unfriend”
· Finalist – Online Film – Branded Content for Central Midnight Sale titled “Shop Unfriend”
Wunderman Thompson Thailand, Bangkok
· Silver – Non-Traditional – Travel for THAI Airways titled “Stay Home Mile Exchange”
· Bronze – Digital – Apps for THAI Airways titled “Stay Home Mile Exchange”
· Bronze – Digital – Travel for THAI Airways titled “Stay Home Mile Exchange”
UNITED ARAB EMIRATES 22 awards were earned for companies in the UAE, including one Gold, three Silver, and five Bronze statues, as well as 13 Finalists.
VMLY&R Dubai, Dubai
· Gold – Design – Direct Marketing – Consumer for Save The Children titled “The Last Possessions”
· Silver – Poster – Consumer Campaign for Colgate-Palmolive titled “Zander Lawrence Arslanoski”, “Rue Natalie Palleros”, “Ainsley Belle Porter”
· Finalist – Print – Consumer Campaign for Colgate-Palmolive titled “Zander Lawrence Arslanoski”, “Rue Natalie Palleros”, “Ainsley Belle Porter”
· Finalist – Print – Use of Photography Campaign for Colgate-Palmolive titled “Zander Lawrence Arslanoski”, “Rue Natalie Palleros”, “Ainsley Belle Porter”
· Finalist – Social Media & Influencers – Tone of Voice for General Mills titled “The Kitchen is For Everyone”
Havas Middle East, Dubai
· Silver – Billboard – Innovative Use of Billboard for adidas titled “Liquid Billboard”
· Bronze – Billboard – Apparel for adidas titled “Liquid Billboard”
· Finalist – Ambient & Activation – Apparel for adidas titled “Liquid Billboard”
· Finalist – Ambient & Activation – Direct Marketing – Consumer for adidas titled “Liquid Billboard”
· Finalist – Evolution – Media Innovation for adidas titled “Liquid Billboard”
M&C Saatchi UAE, Dubai
· Bronze – Digital – Mobile Advertising for Pizza Hut titled “Offline Hour”
Memac Ogilvy Dubai, Dubai
· Silver – Non-Traditional – Retail for IKEA titled “Buy With Your Time”
· Bronze – Ambient & Activation – Creative Use of Data for IKEA titled “Buy With Your Time”
· Bronze – Digital – Retail for IKEA titled “Buy With Your Time”
· Bronze – Non-Traditional – Creative Use of Data for IKEA titled “Buy With Your Time”
· Finalist – Ambient & Activation – Retail for IKEA titled “Buy With Your Time”
· Finalist – Creative Use of Data – Data Visualization for IKEA titled “Buy With Your Time”
· Finalist – Digital – Creative Use of Data for IKEA titled “Buy With Your Time”
MullenLowe MENA, Dubai
· Finalist – Digital – Gaming for Mobily titled “ProtectSet”
· Finalist – Evolution – Product Innovation for Mobily titled “ProtectSet”
· Finalist – Ambient & Activation – Public Service/NGO/Charities for UAE Government Media Office titled “Double Moon”
· Finalist – Integration – Media Promotion for UAE Government Media Office titled “Double Moon”
VIETNAM was awarded one Silver statue
Ki Saigon, Ho Chi Minh City
· Silver – Package Design – Promotional Packaging for Pizza 4P’s titled “Peace Pizza Boxes”
This year, 16 GRAND LIAs were awarded:
Publicis Italy, Milan was awarded the Ambient & Activation Grand LIA for Heineken titled “Shutter Ads”
Ogilvy UK, London was awarded the Billboard Grand LIA for Dove titled “Amanda”, “Patricia”, “Patrick”, “ГУЗЕЛЬ”
R/GA California, San Francisco was awarded the Creative Use of Data Grand LIA for Reddit titled “Up The Vote”
Jones Knowles Ritchie, New York was awarded the Design Grand LIA for Burger King titled “Your Way, Way Better”
750mph, London was awarded the Health & Wellness – Craft Grand LIA for Libresse titled “#wombstories”
DAVID, Madrid was awarded the Integration Grand LIA for Burger King titled “Stevenage Challenge”
CANJA Audio Culture, Curitiba was awarded the Music & Sound Grand LIA for Fala Mulher titled “2breakthesilence”
DAVID, Madrid was awarded the Non-Traditional Grand LIA for Burger King titled “Stevenage Challenge”
Burger King was awarded the Online Film Grand LIA for Burger King titled “Moldy Whopper”
Dentsu Inc., Tokyo was awarded the Package Design Grand LIA for Pocky titled “The Gift”
BWM Isobar, Sydney was awarded the Pharma & Medical Grand LIA for Garvan Institute of Medical Research titled “Disease Dilemmas”
Saatchi & Saatchi Wellness, New York was awarded the Pharma & Medical – Craft Grand LIA for Tikkun Olam Makers: TOM titled “The Prescription Paper Pill Bottle”
Burger King was awarded the Print Grand LIA for Burger King titled “Moldy Whopper”
Riff Raff Films, London was awarded the Production & Post-Production Grand LIA for Burberry titled “Festive”
draftLine Colombia, Bogotá was awarded the Transformative Business Impact Grand LIA for Tienda Cerca titled “Tienda Cerca”
BETC Paris, Paris was awarded the TV/Cinema Grand LIA for Lacoste titled “Crocodile Inside”
The following companies were honored with the 2021 Global Of The Year Awards:
Global Client of the Year: Burger King
Global Network of the Year: Ogilvy
Global Agency of the Year: Publicis Italy, Milan
Global Independent Network of the Year: Serviceplan
Global Independent Agency of the Year: Serviceplan, Munich
Global Production Company of the Year: Landia, Madrid
Global Post-Production Company of the Year: Framestore, London
Global Music & Sound Company of the Year: 750mph, London
Global Design Company of the Year: Jones Knowles Ritchie
Global Radio & Audio Company of the Year: Studio Funk, Hamburg
Global Health & Pharma Network of the Year: McCann Health
Global Health Agency of the Year: McCann Health, New York
Global Pharma Agency of the Year: Saatchi & Saatchi Wellness, New York
Global Independent Health Agency of the Year: The Bloc, New York
The following companies were honored with the 2021 Regional Of The Year Awards for Asia:
Regional Network Of The Year: Ogilvy
Regional Agency Of The Year: Dentsu Inc., Tokyo
Regional Production Company Of The Year: Knights Media & Films, Mumbai
Regional Design Companies Of The Year: there is a tie PEN Inc., Tokyo and Creative Power Unit, Tokyo
The following companies were honored with the 2021 Regional Of The Year Awards for Australia & New Zealand:
Regional Network Of The Year: Saatchi & Saatchi
Regional Agency Of The Year: Saatchi & Saatchi Australia, Melbourne
Regional Independent Agency Of The Year: Thinkerbell Australia
Regional Production Company Of The Year: Revolver
Regional Post-Production Company Of The Year: The Editors, Melbourne
Regional Music & Sound Company Of The Year: Rumble Studios, Sydney
The following companies were honored with the 2021 Regional Of The Year Awards for Europe:
Regional Network Of The Year: Ogilvy
Regional Agency Of The Year: Publicis Italy, Milan
Regional Independent Network Of The Year: Serviceplan
Regional Independent Agency Of The Year: Serviceplan, Munich
Regional Design Company Of The Year: Bold NoA, Stockholm
Regional Production Company Of The Year: Landia, Madrid
Regional Post-Production Company Of The Year: Framestore, London
Regional Music & Sound Company Of The Year: 750mph, London
Regional Radio & Audio Company Of The Year: Studio Funk, Hamburg
Regional Health Agency of the Year: McCann Health, London
Regional Pharma Agency of the Year: Havas Lynx, Manchester
The following companies were honored with the 2021 Regional Of The Year Awards for Middle East & Africa:
Regional Network Of The Year: Ogilvy
Regional Agency Of The Year: FP7 McCann, Dubai
Regional Independent Agency of the Year: Promise, Johannesburg
Regional Production Company: Goldmine Films, Dubai
The following companies were honored with the 2021 Regional Of The Year Awards for North America:
Regional Network Of The Year: Ogilvy
Regional Agency Of The Year: David, Miami
Regional Independent Network Of The Year: FRED & FARID
Regional Independent Agency Of The Year: No Fixed Address, Toronto
Regional Production Company Of The Year: The Colony, New York
Regional Post-Production Company Of The Year: Company 3, New York
Regional Music & Sound Company Of The Year: Barking Owl, Los Angeles
Regional Health Agency Of The Year: McCann Health, New York
Regional Pharma Agency Of The Year: Saatchi & Saatchi Wellness, New York
Regional Independent Health Agency of the Year: The Bloc, New York
The following companies were honored with the 2021 Regional Of The Year Awards for South America:
Regional Network Of The Year: Wunderman Thompson
Regional Agency Of The Year: Wunderman Thompson Argentina, Buenos Aires
Regional Production Company Of The Year: LaDoble, Buenos Aires
Regional Post-Production Company Of The Year: Lightfarm Studios, Rio de Janeiro
Regional Music & Sound Company Of The Year: Canja Audio Culture, Curitiba
To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners
