MANILA, PHILIPPINES – Goldilocks Bakeshop Inc was recognized at the 12th Araw Awards for its branded communication campaigns that promote positive Filipino values.
The branded digital films, “All I Want for Grad” won bronze in the “Reverence for Family Unit or Marriage or Responsible Parenthood” values category, while the Mother’s Day film “Goldilocks Presents: Sweet Surprise” received a Certificate of Merit. Both entries honor stories that recognize family relationships as the building blocks of societies.
The film “All I Want for Grad” earned its bronze award for its meaningful message about celebrating graduation not just as a student’s milestone, but as triumph for the parents who sacrificed and persevered to see their child through college. The story ends with a deeply moving moment – a cake bearing the greeting “You did it!” gifted to the parents – a simple yet powerful reminder that behind every student’s success is the parents’ unwavering love and support.
Meanwhile, “Goldilocks Presents: Sweet Surprise” expands the meaning of motherhood by honoring both the biological mother and a second maternal figure in the form of the family’s kasambahay. The film offers a touching and inclusive tribute to those who nurture with love, regardless of traditional roles, reminding us that motherhood is about the everyday acts of love, care, and presence. Both films were directed by Dan Villegas, written by Shai Advincula-Antonio, and produced by Project 8.
“We are grateful for Araw Values Awards for this recognition. Every Goldilocks campaign is inspired by the real-life Filipino stories – stories of love, sacrifice, and joy shared within families and communities. From celebrating a mother’s quiet strength to honoring dreams fulfilled at graduations, these reflect the strong values of what make us proudly Filipino,” shares Rommel Rico, Vice President for Marketing at Goldilocks.
“It is an honor to be a brand that celebrates these meaningful milestones and to stand for the values of love, resilience, and togetherness. This award fuels our passion to continue bringing more Filipino stories to life.”
