MAKATI, PHILIPPINES — Independent digital agency Carbon Digital is one of the 112 agencies from the Americas, Europe, Asia, and Africa that made the shortlist for the 2022 edition of WINA Festival, with medals and high scores. It is the sole Philippine agency included in the shortlist of finalists.
For this year’s run, Carbon Digital entered its social media campaign for Nature’s Spring, “Online Shopping 101” with Alex Gonzaga, in the PR (Influencers and Digital and Social Networks PR), COVID (Phase B: Social Media), and Interactive (Influencers) categories.
The campaign involved having celebrity and social media darling Alex Gonzaga provide useful online shopping tips and cybersecurity reminders in a Facebook Live session aired on Nature’s Spring FB Page. This coincided with the launching of Nature’s Spring’s own eCommerce website. The said campaign previously gained recognition in the AVA Digital Awards 2022 of the Association of Marketing and Communication Professionals of the United States and in the 9th Annual Sales, Marketing, Customer Success, and Operations Awards of Globee Business Awards.
Winners of WINA 2022 will be announced on June 10 in a ceremony at the Hyatt Grand in Dubai, UAE.
The full list of shortlisted agencies in WINA 2022 can be viewed at: https://winafestival.com/check-out-the-shortlist-of-winners-and-scores-for-wina-dubai-2022/
