Awards: Cheil Worldwide is the sole INNOVA Lotus winner at ADFEST 2021

SEOUL, SOUTH KOREA – Cheil Worldwide won the INNOVA Lotus, a Gold, two Silver, and two Bronze at the ADFEST 2021 Lotus Awards. Cheil Worldwide was the sole winner of INNOVA Lotus which rewards genuine innovation, talk-value, and results. ADFEST revealed the winners in a virtual awards ceremony held today.

Light Saver by Cheil Worldwide Seoul won the INNOVA Lotus and a Bronze in Brand Experience. The campaign revamped shopping cart handles, an area most freqently touched during grocery shopping, into ones loaded with germicidle UV light lamps to ensure safety of the customers yet not interfering with their shopping experience.

Unsung by Iris Singapore won a Gold in PR. Timed on World Mental Health Day, artists from all music genres and around the world shared openly their vulnerabilities in an effort to destigmatise the fear of speaking up about depression. The project also supported an initiative that aims to drive change and investment in mental health globally.

Hope Tape by Cheil Worldwide Seoul won two Silver, one each from Media and PR, and a Bronze in Direct. In order to help find long-term missing children, a new packaging tape has been created carrying missing children’s old and age-progressed photos, and a QR code that connects to police’s database for missing children. With the drastic increase in the use of parcel delivery services due to Covid-19, delivery boxes served as highly effective media.

INNOVA Lotus, 1 Gold, 2 Silver, 2 Bronze