SINGAPORE — The Crowbar Awards 2021 announces “The Nxt Reset” Head of Juries:
- The Nxt in Communication
Theophilues Tan, Executive Creative Director, Gyro - The Nxt in Branding
Nicholas Handel, President, Southeast Asia, McCann Worldgroup - The Nxt in Design
Eirma Webster, Creative Director, TBWA Singapore - The Nxt in Digital & Innovation
Alan Leong, Creative Lab (SEA), TikTok - The Nxt in Film & Photography
Sara Badr, Associate Creative Director, Grey Group Singapore - The Nxt in Health & Wellness
Mavis Neo, Creative Partner, The Secret Little Agency - The Nxt in Good
Meryke Naude, Creative Director, Mullenlowe Singapore
“The Crowbars is something I always look forward to. The show has always been instrumental in helping young creatives showcase their best work, which is always amazing to see. Especially given these weird unprecedented times, creativity is needed more than ever. So, I hope the participants are able to continue to be inspired, and conceptualise and communicate with freshness, clarity, and simplicity,” says Theophilues Tan. Executive Creative Director, GYRO
“This is the time to shine and ignite your creativity,” shares Alan Leong, Creative Lab (SEA), Tik Tok.
Meanwhile, Sara Badr, Associate Creative Director, Grey Group Singapore, says, “Every year through the Crowbar Awards, we see how the youth continues to impress and inspire the industry with their skills, insights, ideas and interesting new executions. We may be judging their work, but in truth, we are learning from them.“
Nicholas Handel, President, McCann Worldgroup adds, “For over 20 years, the Crowbars has played an important role in inspiring and celebrating young and emerging creative talent in Singapore. I’m delighted to be supporting the event once again and I look forward to judging another eclectic mix of creativity from the latest generation of digital-native talent.”
Bernard Chan, CEO of AAMS also expressed her thoughts following the announcement. “This year’s theme for Crowbar Awards 2021 signals the realities and need for new solutions to the ever-changing environment. I am happy to say that despite the setbacks and exigencies caused by the pandemic, our upcoming generation has remained steadfast in their efforts to meet with the challenges of change. This can been seen in the slew of entries, more than previous years, backed by our Institutions which have been instrumental in imbuing creativity into the ethos of our graduands. We wish you success in ‘The Nxt Reset.'”
AAMS has always been the leader in championing creativity and relevancy in Singapore’s advertising, marketing, and communication industry as part of its key objective to raise Asia’s profile.
