JAPAN — Dentsu Inc. was awarded Agency of the Year for the eighth time with 31 Lotus Awards at ADFEST 2020‘s online award ceremony held on February 15, 2021. The agency also won Digital Agency of the Year, which recognizes outstanding results in the digital field.
Dentsu was awarded Network of the Year for the fourth year running.
Dentsu Inc. Award Highlights:
- Total of 31 Lotuses:3 Grande, 9 Gold, 8 Silver, 9 Bronze, 1 Innova Lotus, 1 Lotus Roots.
- DESIGN LOTUS GRANDE: MORI BUILDING BRAND MOVIE DESIGNING TOKYO
- FILM CRAFT LOTUS GRANDE: MORI BUILDING BRAND MOVIE DESIGNING TOKYO
- INNOVA LOTUS GRANDE: TUNA SCOPE
The number of awards won in each category:
- Design Lotus: 1 Grande, 2 Gold, 3 Bronze
- Digital Craft Lotus: 1 Gold, 1 Silver, 1 Bronze
- Effective Lotus: 1 Gold
- Film Craft Lotus: 1 Grande, 2 Gold, 4 Silver
- Film Lotus: 1 Bronze
- Innova Lotus: 1 Grande, 1 Innova Lotus
- Lotus Roots: 1 Lotus Roots
- Media Lotus: 2 Bronze
- Mobile Lotus: 2 Gold
- Outdoor Lotus: 1 Bronze
- PR Lotus: 1 Gold, 1 Silver, 1 Bronze
- Print & Outdoor Craft Lotus: 2 Silver
Altogether the Dentsu Group garnered 10 Gold, 10 Silver and 14 Bronze awards, 1 Innova Lotus and 1 Lotus Roots.
