MUMBAI, INDIA — Dentsu Webchutney, a DentsuMB company and the digital creative agency from Dentsu Creative group India, has once again demonstrated creative excellence with its outstanding performance at The One Show 2022. The agency converted 21 shortlists into 18 pencils, three merits, and a best of discipline across multiple categories for its one-of-a-kind campaign, “The Unfiltered History Tour.”
Dentsu Webchutney was also named The Most Awarded Agency across APAC, with “The Unfiltered History Tour” bringing home seven Gold, nine Silver, and two Bronze for India. In March this year, Dentsu Webchutney emerged as the most awarded Indian agency at the Spikes Asia Awards with four Grand Prix, five Gold, four Silver & six Bronze. In addition to this, the agency’s ‘The Unfiltered History’ campaign has also clinched nine shortlists at D&AD 2022.
Fred Levron, Dentsu International Global Chief Creative Officer, said, “This piece shows what we want Dentsu to be known for. Building brands through the power of modern creative. Combining cultural insights, technology, and experience. There is a new creative ambition at Dentsu and India is leading the way.”
“I feel great pride to be leading a bunch of people with such immense creative potential and talent. Their ability to produce bold work with such tenacity is commendable. Our clients are our top priority; and at Dentsu Creative group India, our people and delivering some great & astounding work for them. They are also our greatest strength. These wins demonstrate to me, our clients, and our industry that we are doing something very right and, most importantly, we are surrounded by the right people. Kudos to the entire team,” added Dentsu Creative Group India Chief Executive Officer Amit Wadhwa.
Ajay Gahlaut, Dentsu Creative Group India Group Chief Creative Officer, commented, “Winning 18 One Show Pencils for a single piece of work is unprecedented and just goes to show the breakthrough quality of the work we do at Dentsu. Congratulations to the army of people involved in conceiving and delivering this campaign, particularly during a worldwide pandemic. I doff my hat to the entire team.”
Arjuna Gaur, Dentsu Webchutney and DentsuMB Chief Creative Officer, said, “These wins only go on to underline Dentsu India’s authority on creative excellence. What makes me proud is that this campaign is making a real impact in the world. These pencils are a testament to how new-age creativity of activating digital content at a physical location is blurring boundaries – be it platforms or geographical.”
