MUMBAI, INDIA — On the birth anniversary of its legendary leader, Anil Kapoor, FCB Group India has instituted a special award, The Anil Kapoor Award For Excellence In Partnership. The Group that is also celebrating its 60th Anniversary this year announced this internal Award to recognize the talent that embraced the one value that Anil Kapoor held very dear – Partnership.
Anil Kapoor, an outsider to Advertising took over an ailing Ulka Advertising in 1988 to turn it around not just into a top 5 agency but also one that was recognised for building some iconic Indian brands. An industry captain with a strong voice, Anil was a proponent of the ‘strategic partner’ model for advertising agencies. He believed that unless agencies positioned themselves as solution providers to their clients, they would be gradually devalued.
“Anil believed that strong brands were built on the foundation of strong partnerships. These were not just client-agency partnerships but partnerships that spanned the entire brand ecosystem. Internal agency partnerships, network partnerships, client partnerships, brandconsumer partnerships. Today, on his birthday, I am proud to honour his memory and keep his flag flying high with the institution of this award.” said Rohit Ohri, Chairman & CEO, FCB Group India.
Shashi Sinha, CEO – IPG Mediabrands, who worked closely with Anil for almost three decades and was a key member of his leadership team is equally thrilled about this Award. “Anil never tired of emphasizing the importance of partnership. For him, the partnership was not unidimensional. It all starts with talent. To provide long-term partnerships to clients’, we needed to have long-term partnerships with our people. Only then would we fuel a virtuous cycle of existence. And this Award truly embodies that philosophy.”
Watch the Group’s tribute to Anil Kapoor on his birthday:
About FCB Group India:
FCB Group India is one of the fastest-growing communications networks in the country. The network ranks amongst the top fully integrated marketing communications companies in India, with over 120 Indian & multinational clients and 700 professionals working across six offices in seven cities.
Besides three mainline creative agencies – FCB Ulka, FCB Interface, and FCB India, the Group has an array of specialized divisions such as Lodestar UM (Media), FCB Interactive (Digital), FCB Health (Healthcare), Cogito Consulting (Brand Consulting) and FCB FuelContent (Content Creation Solutions & Production). The network is a part of FCB Worldwide, a 140+ years agency network with more than 8,000 people in 109 operations in 80 countries. The company is part of the Interpublic Group of Companies (NYSE: IPG).
Named the No. 1 Creative Agency in India at Cannes Lions 2021, the Group’s creative excellence has been recognised at the industry’s leading award shows. Awarded Agency of The Year at Campaign Asia Agency of The Year Awards 2020. Named as the No. 1 Creative Agency in India by Spikes Asia 2021, The Drum World Creative Rankings – Most
Awarded Agencies 2020, and The One Show Global Creative Rankings 2020. Marked a Grand Prix hat-trick at Spikes Asia 2021 along with a Gold hat-trick at Andy Awards 2020!
