NEW DELHI, INDIA— FCB Group India marks another historic award feat at the Cannes Lions International Festival of Creativity 2021 with 8 Lions- 1 Gold, 3 Silver and 4 Bronze for their outstanding campaigns, The Punishing Signal for the Mumbai Police and Times Out & Proud for The Times of India.
Cannes Lions, the Oscars of advertising is amongst the most awaited award show for everyone in the industry. And we can rightly say that creativity roared at the first edition of virtual Cannes Lions 2021! With exceptional campaigns from across the world, the agencies showed the way despite being hit by the ravaging pandemic. FCB Group India’s The Punishing Signal focuses on purpose, tech, and innovation, while Times Out & Proud stands for inclusivity, are campaigns that won big this year and truly symbolise FCB’s spirit to make a difference to the society and world at large.
Speaking on the momentous win, Rohit Ohri, Chairman & CEO, FCB Group India, said, “Our pride of LIONS bears testimony to our commitment to putting creative excellence at the center of everything we do. Over the last three years, we’ve been the best performing Indian agency at Cannes. As they say… once is a chance, twice is a coincidence and three times is a habit. I’m really proud of how far we’ve come on our creative transformation journey.”
Adding Robby Mathew, Vice Chairman & CCO, FCB Interface, said, “I am absolutely delighted with our performance at Cannes this year. Looking forward to many more bountiful years for my agency.”
Swati Bhattacharya, Vice Chairman & CCO, FCB India, said, “When I have grandchildren I think I will skip telling them about Cinderella. I will tell them about the FCB Group India story. It’s a fairy-tale without evil stepsisters. Just perfect!”
FCB Group India secured a total of 16 shortlists. FCB Interface received 10 shortlists for the Punishing Signal and FCB Ulka’s Times Out & Proud got 5 and Shakti- The Selfless Selfie received 1 shortlist.
Awards tally for FCB Group India
| Lion | Category | Sub category |
| The Punishing Signal
| ||
| Gold | Health & Wellness | Non-profit / Foundation-led Education & Awareness |
| Silver | Health & Wellness | Non-profit / Foundation-led Education & Awareness
|
| Silver | Outdoor | Ambient Outdoor, Single-market Campaign, and Social Behaviour |
| Silver | PR | Not-for-profit / Charity / Government subcategory |
| Bronze | Brand Experience & Activation | Not-for-profit / Charity / Government subcategory |
| Bronze | Outdoor | Ambient Outdoor, Single-market Campaign |
| Bronze | Outdoor | Social Behaviour |
| Times Out & Proud
| ||
| Bronze | Sustainable Development Goals | Gender Equality |
