NEW DELHI, INDIA — Award-winning global agency network FCB India won India’s first Fusion Pencil at the coveted One Show 2022. The winning campaign that brought home top honors was the film “The Nominate Me Selfie” for Political Shakti & The Times of India. The agency also won a Silver Pencil for UNAIDS “The Mirror – See Me As I Am.”
The One Show Fusion Pencil identifies and celebrates work that addresses issues of diversity, equity, and inclusion. Half of India’s population are women, but only a fraction of parliamentarians are represented by this gender, leaving half of the electorate with very little voice. The “The Nominate Me Selfie” campaign is an urgent cry to bridge the political gender gap and bring about adequate representation in policymaking and the power circles.
“This [win] is truly a dream come true for FCB as a network! Inclusivity, diversity, and equity are common themes that many of our brands share all over the world. And this beautiful trophy celebrates that voice,” said FCB India Creative Chairperson Swati Bhattacharya.
Delighted by this momentous win, FCB Group India Chairman & CEO Rohit Ohri said, “When the work we put out in this world creates awareness of and helps find solutions for real issues that we as a people are grappling with, the sense of accomplishment is enormous. It’s truly an honor to win India’s first Fusion Pencil for our Nominate Me Selfie campaign.”
