On being awarded Agency of the year, Matt Murphy, Partner/Executive Creative Direction, 72andSunny said “It’s an honor and a privilege to be recognized by the esteemed jury made up of the top female talent in our industry as the most awarded agency. 72andSunny believes in the power of unignorable creativity and this is an achievement which everyone in the company will be extremely proud of.”
72andSunny received 2 Golds, 3 Silvers, and 2 Bronze which included:
Gold with Next 100 for National Football League in the Entertainment Cut for TV/Cinema
Silver with Swipe Night for Tinder in the Communication Cut for Digital
Silver with Swipe Night for Tinder in the Entertainment Cut Digital
Silver with Next 100 for National Football League in the Experience Cut for TV/Cinema
Bronze with Swipe Night for Tinder in the Experience Cut for Digital
Bronze with Swipe Night for Tinder in the Innovation Cut for Digital
Gold with Swipe Night for Tinder in the Media Cut Digital
Havas was awarded with Network of the year, and received 1 Gold, 6 Silvers, 4 Bronze and 3 Shortlists across 7 agencies, from France, Australia, South Africa, USA, Brazil and Spain.
Mercedes Erra, President of Havas Worldwide & Co-Founder and President of BETC (Brazil, France, UK, China) said “I am proud that both my agency, BETC, and my network, Havas, have remarkably performed at the Gerety Awards this year. It is the fruit of continuous efforts. It is the work of our most talented people. Congrats to them. I like so much this female gaze on creativity!”
The winning works include:
Silver for BETC/Havas Sao Paulo with #HerSheGallery for HERSHEY’s in the Communication Cut
Bronze for BETC with Rebuild the world for Lego in the Communication Cut
Bronze for BETC/Havas Sao Paulo with #HerSheGallery for HERSHEY’s in the Craft Cut
Silver for BETC/Havas Sao Paulo with The 9’58 Biography for PUMA in the Craft Cut
Gold for BETC with Crocodile inside for Lacoste in the Craft Cut
Shortlist for BETC with 100 years of fans for Citroën WRC in the Craft Cut
Silver for BETC with Crocodile free for Lacoste in the Experience Cut
Bronze for Arnold Worldwide Boston with in Someone Else’s Shoes for Santander Bank in the Experience Cut
Shortlist for Havas Madrid with Fieeld for Santander Bank in the Innovation Cut
Silver for Host/Havas with Bring On Winter for Air New Zealand in the Media Cut
Silver for Arnold Worldwide Boston with Don’t Retire, Kid for Project Play in the Media Cut
Silver for BETC with Crocodile free for Lacoste in the Work For Good Cut
Shortlist for Havas Johannesburg with Take This Thread for Take This Thread in the Work For Good Cut
Shortlist for Havas London with Let What’s Inside Out for Topshop x Calm in the Work For Good Cut
Gerety Awards Co-Founder Lucia Ongay concludes: “When defining the greatest in advertising through the female lens we have a responsibility to celebrate only the very best. Advertisers who want to know how to target the world’s most powerful consumers need to look no further than the Gerety winners list”.
See all the winners at www.geretyawards.com/winners
