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Awards: Gerety Awards announces the 2020 winners! And the winners are…

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PARIS, FRANCE – The Grand Prix is awarded to Burger Kings’ “Moldy Whopper” by Publicis Romania, Publicis Spain, INGO, and David. Gold winners include Google AI / Canadian Down Syndrome Society’s “Project Understood” by FCB; Lacoste’s “Crocodile inside” by BETC, SIGNS’ “SIGNS” by McCANN Worldgroup Germany; LUX’s “The Soap with a Lump” by Wunderman Thompson; Mumbai Police’s “The Punishing Signal” by FCB India; K’s Galleries’ “Eva.Stories” by Leo Burnett Israel; Son de Miel’s “Last Straw” by Isobar México; Apotek Hjärtat’s “A Hard Pill To Swallow” by Åkestam Holst NoA; Help for Heroes’ “40,000 Strong” by McCann London; Tinder’s “Swipe Night” by 72andSunny Los Angeles; and March For Our Lives’ “Generation Lockdown” by McCann New York.

There are 22 countries featured on the winners list, including Japan, Iran, Peru, Australia, Canada, Germany and the USA. American agencies lead with a total of 22 winning works followed by India with 11 and the UK with 5.

“All of the winning campaigns, including those works that are shortlisted, deserve the utmost praise” says Gerety’s Ongay, “Entries at the Gerety awards have gone through the greatest of scrutiny. From across 6 continents in 32 countries, a total of 185 of some of the world’s most esteemed agency and brand leaders came together to find the best in advertising. In doing so. Gerety winners have set THE standard for the best in advertising in 2020 and beyond.”

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Gerety Awards Co-Founder Lucia Ongay continues: “When defining the best in advertising through the female lens we have a responsibility to celebrate only the very best. Advertisers who want to know how to target the world’s most powerful consumers need to look no further than the Gerety winners list”.

See all the winners at www.geretyawards.com/winners

 

Final list of winners – Golds, Silvers, and Bronzes

Medium Entrant Company/City Title Brand
Product/
Service
Country Award
Gerety Awards 2020 > COMMUNICATION CUT
Publicis Groupe
Moldy Whopper
Burger King / Miami
Moldy Whopper
France Gold
Gerety Awards 2020 > COMMUNICATION CUT
Wunderman Thompson Ltd MUMBAI
The Soap with a Lump
LUX Soap India Gold
Gerety Awards 2020 > CRAFT CUT
BETC Pantin
Crocodile inside
Lacoste Retail France Gold
Gerety Awards 2020 > ENTERTAINMENT CUT
72andSunny Los Angeles Los Angeles
Next 100
National Football League
National Football League
USA Gold
Gerety Awards 2020 > EXPERIENCE CUT
McCann London London
40,000 Strong
Help for Heroes
Help for Heroes / Veterans Support
UK Gold
Gerety Awards 2020 > HEALTH CUT
FCB Toronto
Project Understood
Google AI / Canadian Down Syndrome Society
Google Home Voice Recognition
Canada Gold
Gerety Awards 2020 > HEALTH CUT
Wunderman Thompson Ltd MUMBAI
The Soap with a Lump
LUX Soap India Gold
Gerety Awards 2020 > HEALTH CUT
Dog Eat Dog London Absent
Freedom4Girls
Charity UK Gold
Gerety Awards 2020 > INNOVATION CUT
McCANN Worldgroup Germany Frankfurt
SIGNS SIGNS
SIGNS Smart Tool
Germany Gold
Gerety Awards 2020 > INNOVATION CUT
Isobar México Ciudad de México.
Last Straw Son de Miel
Son de Miel honey
Mexico Gold
Gerety Awards 2020 > MEDIA CUT
FCBIndia Advertising LLP Gurgaon
The Punishing Signal
Mumbai Police
Mumbai Traffic Police
India Gold
Gerety Awards 2020 > MEDIA CUT
72andSunny Los Angeles Los Angeles
Swipe Night Tinder Tinder USA Gold
Gerety Awards 2020 > PHARMA CUT
Akestam Holst Stockholm
A Hard Pill To Swallow
Apotek Hjärtat
Brand purpose (more sustainable medicinal drugs)
Sweden GOLD
Gerety Awards 2020 > WORK FOR GOOD CUT
Marcel Paris
Black Supermarket
Carrefour Carrefour France Gold
Gerety Awards 2020 > WORK FOR GOOD CUT
Leo Burnett Bnei Brak Eva.Stories K’s Galleries
Holocaust Memorial Day
Israel Gold
Gerety Awards 2020 > WORK FOR GOOD CUT
McCann New York New York
Generation Lockdown
March For Our Lives
Gun Reform USA Gold
Gerety Awards 2020 > COMMUNICATION CUT
BETC São Paulo São Paulo / São Paulo
#HerSheGallery
HERSHEY’s
#HerSheGallery
Brazil Silver
Gerety Awards 2020 > COMMUNICATION CUT
Wunderman Thompson Ltd MUMBAI
The Soap with a Lump
LUX Soap India Silver
Gerety Awards 2020 > COMMUNICATION CUT
FCB Joburg (Pty) Ltd Sandown Sandton
The Phonetic Can
Coca-Cola Coca-Cola South Africa Silver
Gerety Awards 2020 > COMMUNICATION CUT
MullenLowe London
Granny Got Pants
sloggi sloggi ’79 UK Silver
Gerety Awards 2020 > COMMUNICATION CUT
72andSunny Los Angeles Los Angeles
Swipe Night Tinder Tinder USA Silver
Gerety Awards 2020 > CRAFT CUT
Minimal Cine ciudad de buenos aires
Algorythm
Portland International Film Festival – PIFF
42nd Portland International Film Festival
Argentina Silver
Gerety Awards 2020 > CRAFT CUT
BETC São Paulo São Paulo / São Paulo
The 9’58 Biography
PUMA
The 9’58 Biography
Brazil Silver
Gerety Awards 2020 > CRAFT CUT
LOLA MullenLowe Madrid Pleasure Icon Magnum
Magnum ice cream
Spain Silver
Gerety Awards 2020 > ENTERTAINMENT CUT
72andSunny Los Angeles Los Angeles
Swipe Night Tinder Tinder USA Silver
Gerety Awards 2020 > EXPERIENCE CUT
No Fixed Address Toronto
Lolli: The Exhibit Nobody Wants to Talk About
N/A
Non-profit organization
Canada Silver
Gerety Awards 2020 > EXPERIENCE CUT
BETC Pantin Crocodile free Lacoste Retail France Silver
Gerety Awards 2020 > EXPERIENCE CUT
FCBIndia Advertising LLP Gurgaon
The Punishing Signal
Mumbai Police
Mumbai Traffic Police
India Silver
Gerety Awards 2020 > EXPERIENCE CUT
Wunderman Thompson Ltd MUMBAI
The Soap with a Lump
LUX Soap India Silver
Gerety Awards 2020 > EXPERIENCE CUT
Fp7McCann Dubai Dubai
Astronomical Sales
Mastercard
Financial Services
UAE Silver
Gerety Awards 2020 > EXPERIENCE CUT
72andSunny Los Angeles Los Angeles
Next 100
National Football League
National Football League
USA Silver
Gerety Awards 2020 > HEALTH CUT
Wunderman Thompson BA Buenos Aires
HIV on the Agenda
Fundación Huésped
International HIV day Campaign
Argentina Silver
Gerety Awards 2020 > HEALTH CUT
Wunderman Thompson Ltd MUMBAI
The Soap with a Lump
LUX Soap India Silver
Gerety Awards 2020 > HEALTH CUT
mullenlintas mumbai
Heart Ka Exam
Saffola Saffola Life India Silver
Gerety Awards 2020 > INNOVATION CUT
BBDO Atlanta Atlanta Gracie AI Street Grace
Organization that fights the Commercial Sexual Exploitation of Children (CSEC)
USA Silver
Gerety Awards 2020 > INNOVATION CUT
McCann New York New York
Acceptance Matters
Mastercard Credit Cards USA Silver
Gerety Awards 2020 > MEDIA CUT
Wunderman Thompson BA Buenos Aires
Maria´s Message
Movistar
Telecommunications
Argentina Silver
Gerety Awards 2020 > MEDIA CUT
Host/Havas Sydney Sydney
Bring On Winter
Air New Zealand
Air New Zealand
Australia Silver
Gerety Awards 2020 > MEDIA CUT
Arnold Worldwide Boston
Don’t Retire, Kid
Project Play nonprofit USA Silver
Gerety Awards 2020 > WORK FOR GOOD CUT
draftLine Ciudad Autónoma de Buenos Aires
Rewatch Quilmes
Quilmes Beer / Football sponsorship
Argentina Silver
Gerety Awards 2020 > WORK FOR GOOD CUT
BETC Pantin Crocodile free Lacoste Retail France Silver
Gerety Awards 2020 > WORK FOR GOOD CUT
Publicis Conseil Paris
Bee_nfluencer
Fondation de France
NGO France Silver
Gerety Awards 2020 > WORK FOR GOOD CUT
Wunderman Thompson Ltd MUMBAI
The Soap with a Lump
LUX Soap India Silver
Gerety Awards 2020 > WORK FOR GOOD CUT
FCBIndia Advertising LLP Gurgaon
The Punishing Signal
Mumbai Police
Mumbai Traffic Police
India Silver
Gerety Awards 2020 > WORK FOR GOOD CUT
McCann New York New York
Second Chances
Donate Life California
Organ Donation
USA Silver
Gerety Awards 2020 > COMMUNICATION CUT
Doping Creative Agency Yerevan
My name Is Enough
Doping Creative Agency
Social campaign
Armenia Bronze
Gerety Awards 2020 > COMMUNICATION CUT
La Sagrada Familia Ciudad de Buenos Aires
Orgullo (Pride)
Sprite
Sprite Institutional
Argentina Bronze
Gerety Awards 2020 > COMMUNICATION CUT
BETC Pantin
Rebuild the world
Lego Toys France Bronze
Gerety Awards 2020 > COMMUNICATION CUT
Jung von Matt AG Hamburg
FAKE SELF-HELP BOOKS AGAINST AGE POVERTY
Deutscher Sparkassen – und Giroverband e.V.
Retirement provision
Germany Bronze
Gerety Awards 2020 > COMMUNICATION CUT
FCBIndia Advertising LLP Gurgaon
Times Out & Proud Classifieds
The Times of India
The Times of India Classifieds Section
India Bronze
Gerety Awards 2020 > COMMUNICATION CUT
YesTogether TEHRAN A hair affair Zi
Hair care products
Iran Bronze
Gerety Awards 2020 > COMMUNICATION CUT
RT Moscow
#Romanovs100: AR Photo Album
RT
AR Photo Album
Russia Bronze
Gerety Awards 2020 > COMMUNICATION CUT
Proximity madrid
Hay que ser muy hombre / It takes a real man
Gillette Gillette Spain Bronze
Gerety Awards 2020 > COMMUNICATION CUT
Wolf BKK Watthana, Bangkok
Slow-Moment
Oriental Princess
Beauty Products
Thailand Bronze
Gerety Awards 2020 > COMMUNICATION CUT
Edelman London Eternal Run ASICS
ASICS GLIDERIDE
UK Bronze
Gerety Awards 2020 > COMMUNICATION CUT
VMLY&R New York
The boy who changed Betty Crocker
General Mills / Betty Crocker
Betty Crocker USA Bronze
Gerety Awards 2020 > CRAFT CUT
BETC São Paulo São Paulo / São Paulo
#HerSheGallery
HERSHEY’s
#HerSheGallery
Brazil Bronze
Gerety Awards 2020 > CRAFT CUT
Freelance Ludwigsburg The Decision
PSA – Organ Donation
Germany Bronze
Gerety Awards 2020 > CRAFT CUT
RT Moscow
#VictoryFont: A Typeface To Remember
RT Typeface Russia Bronze
Gerety Awards 2020 > CRAFT CUT
McCann New York New York
The Time Shop
Chick Fil A Restaurants USA Bronze
Gerety Awards 2020 > ENTERTAINMENT CUT
Wunderman Thompson BA Buenos Aires
Pitaya, the princess needs no saving.
Tuenti
Telecommunications
Argentina Bronze
Gerety Awards 2020 > ENTERTAINMENT CUT
Hakuhodo Kettle.inc Tokyo
10 Sec. Drama: The Stop Line of Love Campaign
TOYOTA MOBILITY PARTS
Car accessory and maintenance
Japan Bronze
Gerety Awards 2020 > ENTERTAINMENT CUT
McCann Lima Lima
THE MOST FAMOUS GRILLER IN PERU
Burger King Burger King Peru Bronze
Gerety Awards 2020 > ENTERTAINMENT CUT
Dentsu Mcgarrybowen Taipei City
Time Will Tell
Schroders Taiwan
Brand Image Taiwan Bronze
Gerety Awards 2020 > ENTERTAINMENT CUT
MullenLowe U.S. El Segundo Twitterbait Burger King
Funnel Cake Fries
USA Bronze
Gerety Awards 2020 > ENTERTAINMENT CUT
VMLY&R New York
Feast of Legends
Wendy’s Wendy’s USA Bronze
Gerety Awards 2020 > EXPERIENCE CUT
Isobar courbevoie
Jetlag Social Club
Flying Blue Tourism France Bronze
Gerety Awards 2020 > EXPERIENCE CUT
Cheil Germany GmbH Schwalbach am Taunus
Windows Into The Future
Samsung
Samsung Galaxy
Germany Bronze
Gerety Awards 2020 > EXPERIENCE CUT
PEAK Inc. Tokyo
Bamboo Sweets
LIFULL
Bamboo Sweets
Japan Bronze
Gerety Awards 2020 > EXPERIENCE CUT
Arnold Worldwide Boston
In Someone Else’s Shoes
Santander Bank
Financial Services
USA Bronze
Gerety Awards 2020 > HEALTH CUT
LifeDesign Johannesburg
Wisdom of Life
Cipla Pharmaceuticals
Humancare South Africa Bronze
Gerety Awards 2020 > HEALTH CUT
MullenLowe U.S. El Segundo Real Meals Burger King Burger King USA Bronze
Gerety Awards 2020 > HEALTH CUT
Harrison & Star New York
Dreams Add Up
Dream Foundation
Philanthropic USA Bronze
Gerety Awards 2020 > INNOVATION CUT
VMLY&R New York
The Laugh Tracker
Tennessee Department of Tourist Development
Tennessee Tourism
USA Bronze
Gerety Awards 2020 > MEDIA CUT
Ogilvy Melbourne
Six Word Scholarship
Swinburne Online
Online Education
Australia Bronze
Gerety Awards 2020 > PHARMA CUT
Harrison & Star New York Heart Bomb Merck Bayer USA Bronze
Gerety Awards 2020 > WORK FOR GOOD CUT
Leo Burnett Melbourne Melbourne
Bonds Re-Loved
Bonds Apparel Australia Bronze
Gerety Awards 2020 > WORK FOR GOOD CUT
CHE Proximity South Yarra
The Booster Tag
RACV and TAC
Road Safety Australia Bronze
Gerety Awards 2020 > WORK FOR GOOD CUT
No Fixed Address Toronto
Lolli: The Exhibit Nobody Wants to Talk About
N/A
Non-profit organization
Canada Bronze
Gerety Awards 2020 > WORK FOR GOOD CUT
Havas London London
Let What’s Inside Out
Topshop x Calm
Fashion UK Bronze
Gerety Awards 2020 > WORK FOR GOOD CUT
Getty Images New York
Project #ShowUs
Dove, Getty Images and Girlgaze
Stock Photo Library
USA Bronze

 

Join adobo for Grand Jury Insights on October 22

Join us as adobo Magazine’s Editor-in-Chief, Angel Guerrero, hosts a livestream session with the Grand Jury members from Asia to parse and dissect the Grand Prix-winning entries. With panelists Jax Jung, Global Chief Creative Director, 제일기획 (CheilWorldwide) 🇰🇷, Lizi Hamer, Regional Creative Director, Octagon APAC, Singapore 🇸🇬 , Melinda Po, Managing Director, Edelman Shanghai & Chief Growth Officer, Edelman China 🇭🇰 , and Valerie Madon, Chief Creative Officer Asia, VMLY&R, Singapore 🇸🇬.

Know what makes the jury tick 🧠 , what they keep an eye out for, and what makes a work award-worthy. 🏆 🔔 Get a reminder: https://fb.me/e/cEKy1NLhT

✍️ Join the adobo Creative Network for free: https://forms.gle/hp1YYdsyUuxgSjNX9

 

About the Gerety Awards

Named for Frances Gerety, the copywriter who in 1948 coined the slogan “A diamond is forever” The Gerety Awards marks the first time that a jury has been brought together to select the best in advertising — all advertising, not just advertising made for women — through the female lens. Studies show that women make up to 80% of all purchasing decisions globally, so it creates a benchmark that is relevant to the market reality, all while redefining the standard to which advertising has traditionally been held. Brands from a range of industries and persuasions have been rewarded and are a testament to the discernment of a diverse and qualitative jury.

Unique in its judging sessions held around the world, international executive juries determine a short-list of finalists. Each year different cities are chosen to host these judging sessions. To date, executive judging sessions have been held in London, New York, Paris, Hamburg, São Paulo, Beirut, Mumbai, Sydney, Amsterdam, Melbourne, Bangkok, Istanbul, Helsinki, Buenos Aires, Berlin, Madrid and Johannesburg.

Winners are determined based on scores achieved across the board, regardless of the product advertised or medium submitted. This ensures that only the very best work is awarded by the Gerety jury of agency and brand leaders, as well as showing clients and interested parties that the winning entries resonate with the world’s most powerful consumers.

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