MANILA, PHILIPPINES -In a stunning win, independent agency GIGIL was proclaimed by Campaign AOY not only as the ‘Philippines Independent Agency of the Year,’ but also the ‘Philippines Creative Agency of the Year’ for 2020.
It is the first time in the show’s history that a Philippine indie agency also conquered the country’s creative agency of the year category, a battleground traditionally lorded over by multinationals.
The Campaign AOY judging panel is composed of leading client marketers across the Asia-Pacific region.
GIGIL with its client 7-Eleven CLiQQ also snatched a gold, winning Southeast Asia Agency Marketer Partnership of the Year. The agency’s work with its client Orocan brought home a bronze in the same category.
Rounding off its performance in the show, GIGIL won a second bronze for Southeast Asia Talent Development Program of the Year. In total, GIGIL brought home five metals—the most for any Philippine agency in this year’s show.
Since the early 1990s, Campaign’s Agency of the Year awards have existed to recognise inspiring leadership, management excellence, outstanding business performance, and overall achievements in advertising and brand communications.
With results tabulated by PwC Singapore, it is the only programme to honour agency excellence at both a local and regional level.
