SINGAPORE — Following a series of campaign wins at The Drum Awards 2021, MOB-EX Awards Singapore 2021, and MMA Smarties Indonesia 2021, GrabAds, the advertising unit of Grab, a leading superapp in Southeast Asia – has been named Publisher of the Year at the 2021 MMA Smarties APAC awards. One of the most coveted global mobile marketing awards programmes globally, MMA Smarties recognises brands, agencies, and technology providers that use technology to pioneer new approaches in modern marketing, resulting in outstanding innovation, creativity, and impact.
“We are absolutely thrilled to be named Publisher of the Year by the 2021 MMA Smarties APAC. Being awarded this title and recognised for our work in mobile marketing, in this early stage of the GrabAds journey, is a great honour for us. Since establishing the business in late 2018, GrabAds has been pushing to build integrated advertising solutions that can help brands connect with the best businesses in Southeast Asia across channels on Grab. We are truly humbled by the advertisers and partners who have put their trust in us, as well as our team members who worked relentlessly behind the scenes since day one to roll out game-changing campaigns for brands. We are delighted to share this honour with all those who journeyed with us, and look forward to working closely with them to push the boundaries of advertising to drive tangible impact on their businesses,” said Ken Mandel, Regional Managing Director for GrabAds and Head of Brand Insights.
Prior to winning the Publisher of the Year award, GrabAds also played key roles in the following brand campaign wins:
- Best Omnichannel Campaign with Panasonic Asia Pacific and Hakuhodo Inc., at The Drum Awards 2021
- Gold Award for Food & Beverage category with McDonalds Indonesia and OMD Indonesia, at MOB-EX Awards Singapore 2021
- Silver Award for Consumer Goods category with Panasonic Asia Pacific and Hakuhodo Inc., at MOB-EX Awards Singapore 2021
- Silver Award in the Mobile App category with McDonalds Indonesia and OMD Indonesia, at 2021 MMA Smarties APAC awards
- Silver Award in the Mobile App category with Panasonic Asia Pacific and Hakuhodo Inc., at 2021 MMA Smarties APAC awards
