PRAGUE, CZECH REPUBLIC – TikTok‘s “Pass the brush” challenge has some of the best beauty transformations you will see. It’s also the premise behind the hilarious vertical movie directed by Leif Gantvoort from the USA. Hacking a popular trend and giving it an unexpected twist. When a makeup brush mysteriously falls into one man’s lap, he is challenged to find meaning in what it is and who he is. Festival of vertical films VERTIFILMS PRAGUE 2020 announced: “Passed the brush” is the winner of the TALL IDEA AWARD 2020.
“The decision of Jury was unanimous. Director Leif Gantvoort was very creative by using the vertical format and established a visual style that was immediately copied on social networks. The Jury also announced four Honorable mentions and three Special mentions, in which awarded outstanding vertical films, which brought some outstanding value to its story.” says Founder and Director of VERTIFILMS PRAGUE Kristof Safer. The main award was presented by the Hana Třeštíková, the Prague City Councillor.
“More and more people are intrigued by the vertical formats in film making. I am excited and positively surprised by how people are consuming content this way. During the official awards ceremony, we received 20.000+ views, most of it on mobile phones. I believe this trend will continue to grow,” added Tay Guan Hin, Chief Creative Officer BBDO Singapore and vertical storyteller.
