TOKYO, JAPAN – Hakuhodo Inc. and Hakuhodo DY Media Partners Inc. are pleased to announce that Hakuhodo DY Media Partners has been named Media Agency of the Year at the ADFEST 2020 Lotus Awards Virtual Ceremony, held online on February 15, 2021. In addition, Hakuhodo Group companies and Hakuhodo DY Media Partners won a total of 21 awards (1 Lotus Roots, 2 Grande, 3 Gold, 8 Silver and 7 Bronze).
ADFEST is one of the Asia-Pacific region’s premier advertising festivals. ADFEST 2020 drew 2,341 entries from around the Asia-Pacific region, with awards given in 20 categories.
* The Lotus Roots category recognizes work rooted in the traditional cultures and insights of Asian countries.
* The 2020 ADFEST creative festival and awards ceremony were originally scheduled for March 2020 but were cancelled due to the coronavirus pandemic.
Awards won
Media Agency of the Year
Hakuhodo DY Media Partners Inc.
Lotus Roots
● Media Lotus
Title: Relief Drama
Advertiser: RCC Broadcasting Co., Ltd.
Agency: Hakuhodo DY Media Partners Inc.
Grande
● Digital Craft Lotus: Innovative Use of Technology
● Mobile Lotus: Use of Technology for Mobile
Title: The Dystopia Experience
Advertiser: Sony Music Entertainment (Japan) Inc.
Agency: SIX Inc. / Hakuhodo Inc. / Hakuhodo Kettle Inc.
Gold
● Brand Experience Lotus: Exhibitions and Installations
● Branded Entertainment Lotus: Use of Experiential
Title: The Most Challenging Pingpong Table
Advertiser: Japan Para Table Tennis Association (JPTTA)
Agency: TBWA\HAKUHODO
● Brand Experience Lotus: Launch/Re-launch
Title: The Restaurant of Mistaken Orders
Advertiser: DAIKI Angel Help Co., Ltd.
Agency: TBWA\HAKUHODO
Silver
● Brand Experience Lotus: Use of Broadcast
Title: Relief Drama
Advertiser: RCC Broadcasting Co., Ltd.
Agency: Hakuhodo DY Media Partners Inc.
● Branded Entertainment Lotus: Use of Fiction Film
● Media Lotus: Use of Branded Entertainment & Content: Program & Platform
Title: More Than Likes
Advertiser: Y!mobile
Agency: Hakuhodo Kettle Inc. / Hakuhodo Inc.
● Branded Entertainment Lotus: Use of Music Content
● Effective Lotus: Effective Lotus: Small Budget
Title: #Tiroritune
Advertiser: McDonald’s Company (Japan), Ltd.
Agency: TBWA\HAKUHODO
● Branded Entertainment Lotus: Use of Experiential
● Design Lotus: Integrated Design Campaign
Title: The Restaurant of Mistaken Orders
Advertiser: DAIKI Angel Help Co., Ltd.
Agency: TBWA\HAKUHODO
● Film Lotus: Internet Film: Cars, Other Vehicles, Accessories & Auto Services
Title: 10 Sec. Drama: The Stop Line of Love Season 2
Advertiser: JMS / Toyota Mobility Parts Co., Ltd.
Agency: Hakuhodo Kettle Inc. / Hakuhodo Inc.
Bronze
● Audio Lotus: Innovative Use of Audio & Radio
● Branded Entertainment Lotus: Use of User Generated Content
Title: #Tiroritune
Advertiser: McDonald’s Company (Japan), Ltd.
Agency: TBWA\HAKUHODO
● Brand Experience Lotus: Use of Digital & Social Platforms
● Direct Lotus: Co-created & User Generated Content
● PR Lotus: Use of Social in a PR Campaign
Title: #BPM100 Dance Project
Advertiser: TikTok For Business Japan
Agency: TBWA\HAKUHODO
● Design Lotus: Exhibitions, Events & Public Environment
● PR Lotus: Use of Events & Stunts
Title: The Restaurant of Mistaken Orders
Advertiser: DAIKI Angel Help Co., Ltd.
Agency: TBWA\HAKUHODO
