TOKYO, JAPAN — Hakuhodo Inc., the world’s third largest advertising company, is pleased to announce that Hakuhodo Group companies have picked up six Silver and two Bronze, a total of eight awards, at London International Awards 2021.
Established in 1986 as the London International Advertising Awards, the London International Awards (LIA) was the first international advertising awards to recognize the three media TV, print and radio equally. In response to the rapidly changing environment of the industry, the word “Advertising” was removed from the title in 2004 and LIA was reborn as a champion of outstanding creativity in all media. Awards were given in 25 categories this year.
Awards won:
Silver
- Digital: Weird Wonderful Work
- Online Film: Humor
- Online Film: Retail
- TV/Cinema: Humor
Title: Shop Unfriend
Advertiser: Central Department Store Ltd.
Agency: Wolf Bkk
- Poster: Art Direction Campaign
- Print: Use of Illustration Campaign
Title: Flavour of Home Campaign
Advertiser: Sushi Sei
Agency: Hakuhodo Indonesia
Bronze
- Design: Use of Illustration Campaign
- Poster: Use of Illustration Campaign
Title: Flavour of Home Campaign
Advertiser: Sushi Sei
Agency: Hakuhodo Indonesia
