MANILA, PHILIPPINES – Filipinos surely have an inclination to creativity and excellence; it is apparent in the awards that have been bagged in the global arena. When it comes to recognition in the media and communication industry, Havas Ortega Group is one of the companies that bring pride to the Philippines.
This 2020, amidst a challenging time of a pandemic, Havas Ortega has brought some good news, more specifically, metals, from the 2020 Festival of Media Global Awards. This year, the company was the only Filipino agency to achieve this.
For 14 years, the Festival of Media has been giving nods to the very best of media and marketing campaigns entries from all over the world. It has several awarding bodies specifically Festival of Media APAC Awards, Festival of Media Latam Awards, Festival of Media North America Awards, M&M Global Awards, and the Festival of Media Global Awards.
PROJECT SAVE, a project focused on disaster awareness and responsiveness, won gold for Creative Use of Media. In the campaign, outdoor advertising media placements, including billboards, banners, and waiting sheds, were manufactured in such a way that they could double as detachable disaster-ready boats, life rafts, and spine boards, to be used as quick response materials. This project was also shortlisted under the category of Impact Awards.
Being that the Philippines is a country prone to experiencing natural disasters, the initiative was beneficial for the Filipinos who were located in Valenzuela City, the pioneer location of the project.
The project was also a recipient of the 2019 Epica Awards and 2020 Cresta Awards. This is an example of how an execution can be good not only for the brand, but also good for the nation.
Bagging silver for Best New Technology Initiative is VECTOR, a tool which enables clients to know more about their customers. This digital innovation makes use of Google traffic and mapping APIs. Through these, outdoor specialist-planners and clients can accomplish two things: measure and plan their outdoor placements in any part of the Metro Manila Area, as well as measure and monitor on a real-time basis the performance of their outdoor placements at any time through an online dashboard. Through Google’s traffic monitoring, they are also given information on their users.
VECTOR was also awarded in the 2019 Annual Internationalist Awards for Innovation in Media.
The agency is also recognized for LBC SOSHOP!, which was shortlisted for Best Campaign for a Local Brand. The project was able to utilize the rising culture of online shopping in the country and the expertise of LBC Express in delivery, offering helpful services like cash on delivery and cash on pickup. By partnering with online shoppers in the social media arena, people became aware of the company’s mastery of the delivery process. Havas Ortega fast tracked brand familiarity by hosting SoShop! Bazaar, an actual bazaar that brought LBC Express’ potential e-commerce partners from online to on ground. With 100 booths available it reached 8000 seller applications within days, the rest of 7900 became CRM leads. Plus, the event garnered 3,300 buyer attendees in just 12 hours, making this the most successful event the brand had launched.
“We take pride that Havas Ortega is able to produce work that elevates our industry, while at the same time benefit the nation in other aspects like commerce. As a group, we believe in creating work that makes a meaningful difference, effective for both the brand and its stakeholders, what our teams have done is a testimony to that.” shares Jos Ortega CEO Havas Ortega Group.
“We’re honored to be recognized and be part of this global awards body that recognizes excellence in media and marketing campaigns,” he adds.
Truly times are hard, but through the Filipino’s resilience and determination to move forward, there is hope.
